About Tray.ai
Tray.ai is a Technology company based in San Francisco (United States) founded in 2012 by Alistair Russell, Rich Waldron, and Dominic Lewis. AI-powered platform is utilized for business system automation and integration. It operates on a SaaS (Software-as-a-Service) and API-as-a-Product model. Tray.ai has raised $149.99 million across 9 funding rounds from investors including StepStone Group, CPP Investments and True Ventures. Tray.ai has completed 1 acquisition, including Tray.ai. Its chief executive, as recorded, is Rich Waldron. Its website tray.ai draws about 109 thousand monthly visits. Tray.ai offers products and services including Merlin Agent Builder, Agent Hub, and Enterprise Core. Its focus areas include Software and Integration Platforms. Its legal entity is Tray.ai, Inc. Its competitors include Informatica, Jitterbit and Boomi; 2 of its 3 listed competitors have raised funding.
Company details
Tray.ai is established as a leading AI-ready integration platform (iPaaS) designed for automation and connectivity across business systems. Solutions are provided for process automation, data integration, and API management, targeting sectors like IT, finance, revenue operations, and product engineering. Intelligent agents are built and deployed using Merlin Agent Builder and Agent Hub, ensuring scalability and governance through Enterprise Core. Integration marketplaces and agile connectivity are supported, enabling rapid deployment of AI-driven solutions for onboarding, lead management, and order-to-cash processes.
- Headquarters San Francisco, United States
- Founders Alistair Russell, Rich Waldron, Dominic Lewis
- SectorsTechnology
- Website category Computers Electronics and Technology · Programming and Developer Software
- Email••••••••
- Phone•••• ••••
- Website tray.ai
- Social LinkedIn X Facebook YouTube
- Legal Name Tray.Ai, Inc.
- Total Equity Funding$149.99M (USD)
in 9 rounds
- Latest Funding Round$40M (USD), Series C
Sep 2022
- InvestorsStepStone Group
& 15 more
- Investments & Acquisitions
Products & Services of Tray.ai
Tray.ai offers a comprehensive portfolio of products and services, including Merlin Agent Builder, Agent Hub, and Enterprise Core.
Agents are built for actionable business automation tasks.
Reusable AI components are provided for faster agent deployment.
Governance and scalability are ensured for AI integrations.
Apps and channels of Tray.ai
its YouTube channel Tray has 1.49K subscribers and 30 videos.
Videos from Tray.ai
The most watched videos on Tray.ai's YouTube channel, Tray (1.49K subscribers). Click a video to play it here.
More on Tray.
Funding Insights of Tray.ai
Tray.ai has successfully raised a total of $149.99M across 9 strategic funding rounds. The most recent funding activity was a Series C round of $40 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $149.99M
- Total Rounds 9
- Last Round Series C — $40M
- First Round $600,000
(Nov 2012)
- Investors Count 16
All 9 funding rounds of Tray.ai with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | $40M | Series C | – | – | |
| Nov 2019 | $50M | Series C | – | Meritech | |
| Apr 2019 | $37M | Series B | – | Spark Capital | |
| Jun 2018 | $14.3M | Series A | – | GGV Capital | |
| Jan 2017 | $5.77M | Series A | – | Mosaic Ventures | |
| Dec 2014 | $2.2M | Seed | – | True Ventures | |
| Jan 2013 | Seed | – | – | ||
| Nov 2012 | $120,000 | Seed | – | AngelPad | – |
| Nov 2012 | $600,000 | Seed | – | – |
16 investors in total: 13 institutional and 3 angel.
Investors in Tray.ai
Tray.ai has secured backing from 16 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include StepStone Group, CPP Investments and True Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm supporting AI founders through investments and community. | trueventures.com | |||
Spark Capital is engaged in venture capital investments. | sparkcapital.com | San Francisco, United States | ||
Private equity investments are directed toward US-based companies. | meritechcapital.com | Palo Alto, United States | ||
Venture capital is invested in cybersecurity, fintech, and AI startups. | ggvc.com | Menlo Park, United States | ||
Diversified asset management firm and private fund focused on debt, equity, and secondary market investments in multiple sectors | 2007 | stepstonegroup.com | New York, United States | |
Early-stage investments in European sectors are managed by Mosaic Ventures. | mosaicventures.com | London, United Kingdom | ||
Startups are accelerated across sectors without focus on specific industries. | angelpad.com | San Francisco, United States | ||
Redpoint Ventures is engaged in venture capital investments. | redpoint.com | Woodside, United States | ||
Tech focused Early stage VC Firm investing in Europe and the UK | passioncapital.com | London, United Kingdom | ||
Tech focused early stage VC firm investing in Europe & the US | ballparkventures.com | London, United Kingdom |
Investor details for Tray.ai
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Tray.ai
22 people are tracked at Tray.ai (9 in leadership, 4 in board & advisors, 9 in team).
| Name | Role | Group |
|---|---|---|
Alistair Russell | Co-Founder & CTO | Leadership |
Rich Waldron | Co-Founder & CEO | Leadership |
Dominic Lewis | Co-Founder | Leadership |
Mike Vaccaro | VP, Global Partnerships & Alliances | Leadership |
Niels Fogt | Sr. Director, Automation Solutions | Leadership |
Shane Jackson | Chief Marketing Officer | Leadership |
Richard Waldron | Co-Founder & CEO | Leadership |
Tom Walne | Product Director | Leadership |
Nick Hawkins | Head Of Security & Compliance | Leadership |
Mike Chalfen | Board Member | Board & advisors |
Alex Clayton | Board Member | Board & advisors |
Puneet Agarwal | Board Member | Board & advisors |
Glenn Solomon | Board Member | Board & advisors |
Amanda McGahan | Executive Assistant | Team |
Tracy Wellington 🥾 | Lead, Business Systems & IT GTM | Team |
Susan Lally | SVP, Engineering | Team |
Nuno M. | Senior Backend Developer | Team |
Liran Ziv | Devops / SRE | Team |
Michael Douglas | Senior Product Marketing Manager | Team |
Yair Friedman | AI Engineer | Team |
2 more people are available in the full profile.
Complete people profiles for Tray.ai
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Tray.ai
Tray.ai has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Tray.ai.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based predictive maintenance software is delivered for manufacturing operations. | vanti.ai | Tel Aviv, Israel | 2019 | Mar 2025 | •••• |
Complete acquisition details for Tray.ai
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Timeline of Tray.ai
4 dated milestones of Tray.ai across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Tray.ai is founded.
- Funding First funding round of $600K.
- Funding Latest funding round, Series C, of $40.0M.
- Acquisition Acquires Tray.ai.
Competitors of Tray.ai
Tray.ai has 3 listed competitors in our database, 2 of them funded. They include Informatica, Jitterbit and Boomi.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| informatica.com | 1993 | Redwood, United States | 1,796 | Cloud based enterprise data preparation and management platform | ||
| jitterbit.com | 2004 | Alameda, United States | $45M | 172 | API management software is provided for lifecycle development and monitoring. | |
| boomi.com | 2000 | Berwyn, United States | $5.15M | Cloud-based API management and iPaaS solutions are delivered for integrations. |
Detailed competitors of Tray.ai
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Web traffic of Tray.ai
The website of Tray.ai (tray.ai) receives about 108.6K visits a month and ranks #417,686 among all websites worldwide, #9,866 in Programming and Developer Software.
- Monthly visits108.6K
▲ 15.2% vs previous month
- Unique visitors39.9K
per month
- Global rank#417,686
among all websites
- Category rank#9,866
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate40%
- Pages per visit1.8
- Average visit33 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with Tray.ai. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| postman.com | 100% | 2.9M | #20,626 | View details | |
| gravitee.io | 99% | 137.3K | #333,336 | View details | |
| github.com | 99% | 542.6M | #65 | View details | |
| pulseway.com | 99% | 138.6K | #305,657 | View details | |
| boomi.com | 98% | 664.4K | #34,209 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Tray.ai
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- 40 similar websites
- Audience overlap
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Top companies in PaaS & SaaS Platforms
3 companies that operate in the same segment as Tray.ai (PaaS & SaaS Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A cloud-based database-as-a-service platform is provided for application development. | 2007 | New York, New York, United States | USD 311.32 M | USD 2.46 B | 8,070 | |
Cloud-based identity management solutions are provided for enterprises. | 2002 | Denver, Colorado, United States | USD 136.89 M | USD 36.94 M | 821 | |
Cloud-based software for continuous application development and deployment. | 2013 | San Francisco, California, United States | USD 212 M | 205 |
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Related news about Tray.Ai
Complete news archive for Tray.ai
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Frequently Asked Questions about Tray.ai
Tray.ai was founded in 2012.
Tray.ai is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Rich Waldron is the CEO of Tray.ai, as recorded in our data. They have also founded this company.
Tray.ai is a funded company, having raised a total of $149.99M across 9 funding rounds to date. The company's 1st funding round was a Seed of $600K, raised on Nov 2012.
Tray.ai is established as a leading AI-ready integration platform (iPaaS) designed for automation and connectivity across business systems. Solutions are provided for process automation, data integration, and API management, targeting sectors like IT, finance, revenue operations, and product engineering. Intelligent agents are built and deployed using Merlin Agent Builder and Agent Hub, ensuring scalability and governance through Enterprise Core. Integration marketplaces and agile connectivity are supported, enabling rapid deployment of AI-driven solutions for onboarding, lead management, and order-to-cash processes.
Tray.ai's top competitors include Jitterbit, Informatica and Boomi.
Tray.ai offers Merlin Agent Builder, Agent Hub, and Enterprise Core.
Tray.ai has made 1 acquisition, including Tray.ai.
Tray.ai has 16 investors. Key investors include StepStone Group, CPP Investments, True Ventures, Spark Capital, and Meritech Capital.
Tray.ai operates through Tray.Ai, Inc..
The website of Tray.ai receives about 109 thousand visits a month and ranks #417,686 among all websites worldwide.