About Treat
Treat is a company based in Brooklyn (United States) founded in 2021 was acquired by Typeface in September 2024.. Treat has raised $8.5 million across 1 funding round from investors including Typeface, Greylock Partners and Eniac Ventures. The company has 14 employees as of December 31, 2022. Treat offers products and services including Treat AI Platform and Creative Generation Tool. Treat operates in a competitive market with competitors including BILT, inriver, Akeneo, soona and Venzee, among others.
- Headquarter Brooklyn, United States
- Employees 14 as on 31 Dec, 2022
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Sectors
Retail
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Phone
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Website
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Social
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- Legal Name Treat Technologies Inc
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Products & Services of Treat
Treat offers a comprehensive portfolio of products and services, including Treat AI Platform and Creative Generation Tool. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Generates on-brand imagery for eCommerce ads and pages to boost engagement.
Analyzes data to create cost-effective visuals for seasonal campaigns.
Funding Insights of Treat
Treat has successfully raised a total of $8.5M through 1 strategic funding round. The most recent funding activity was a Seed round of $8.5 million completed in April 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $8.5M
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First Round
First Round
(04 Apr 2023)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2023 | Amount | Seed - Treat | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Treat
Treat has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Typeface, Greylock Partners and Eniac Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm specializing in early-stage tech investments and founder support.
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Founded Year | Domain | Location | |
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US focused seed and early-stage VC firm
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Founded Year | Domain | Location | |
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Multi-sector company acquisitions are managed by VMG Partners.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Treat
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Treat
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Treat Comparisons
Competitors of Treat
Treat operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BILT, inriver, Akeneo, soona and Venzee, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Developer of an app providing 3D assembly instructions for consumer goods
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| domain | founded_year | HQ Location |
Cloud-based PIM tools are provided for online product management.
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| domain | founded_year | HQ Location |
Open-source product information management solutions are provided for businesses.
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| domain | founded_year | HQ Location |
Online content creation platform for e-commerce businesses
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| domain | founded_year | HQ Location |
Cloud-based PIM tool is provided for brands and e-tailers.
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| domain | founded_year | HQ Location |
Provider of SaaS-based catalog management software solutions for e-commerce businesses
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Treat
When was Treat founded?
Treat was founded in 2021 and raised its 1st funding round 2 years after it was founded.
Where is Treat located?
Treat is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Is Treat a funded company?
Treat is a funded company, having raised a total of $8.5M across 1 funding round to date. The company's 1st funding round was a Seed of $8.5M, raised on Apr 04, 2023.
How many employees does Treat have?
As of Dec 31, 2022, the latest employee count at Treat is 14.
What does Treat do?
Treat was founded in 2021 and is based in Brooklyn, United States. AI-driven software solutions are offered to e-commerce businesses, focusing on product image generation and ad creation. Ad creatives, customer behaviors, and demographic data are analyzed to produce personalized photos. Operations support improved customer targeting and enhanced return on ad spend within the e-commerce sector.
What products or services does Treat offer?
Treat offers Treat AI Platform and Creative Generation Tool.
Who are Treat's investors?
Treat has 7 investors. Key investors include Typeface, Greylock Partners, Eniac Ventures, Homebrew, and VMG Partners.