About soona
soona is a company based in Denver (United States) founded in 2019 by Tania de la Cruz, Hayley Anderson, and Elizabeth.. soona has raised $53.59 million across 6 funding rounds from investors including Techstars, Bain Capital Ventures and Union Square Ventures. soona has completed 2 acquisitions, including Mokker and Trend. soona offers products and services including AI Studio, Studio Services, and Listing Insights. soona operates in a competitive market with competitors including BILT, inriver, Akeneo, Venzee and Creative Force, among others.
- Headquarter Denver, United States
- Founders Tania de la Cruz, Hayley Anderson, Elizabeth
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Sectors
Media & EntertainmentRetail
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Email
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Phone
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Website
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Social
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- Legal Name Soona Co.
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Products & Services of soona
soona offers a comprehensive portfolio of products and services, including AI Studio, Studio Services, and Listing Insights. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Generates on-brand content using AI for e-commerce platforms.
Enables booking and real-time collaboration for photo and video shoots.
Provides visual analytics for Shopify and Amazon listings.
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Funding Insights of soona
soona has successfully raised a total of $53.59M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $3.15 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series B — $3.1M
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First Round
First Round
(14 Feb 2019)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Nov, 2024 | Amount | Series B - soona | Valuation |
investors |
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| Jan, 2022 | Amount | Series B - soona | Valuation | Bain Capital Ventures | |
| Apr, 2021 | Amount | Series A - soona | Valuation | Union Square Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in soona
soona has secured backing from 10 investors, including venture fund and angel investors. Prominent investors backing the company include Techstars, Bain Capital Ventures and Union Square Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital fund focused on investing in multiple sectors
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Founded Year | Domain | Location | |
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Venture capital firm focused on blockchain, wellbeing, and multiple sectors
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Founded Year | Domain | Location | |
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Early-stage venture capital investments are made in Colorado-based startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by soona
soona has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Mokker and Trend. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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AI-powered online platform for product photography
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2022 | ||||
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Influencer marketing solutions are provided through a content-sourcing platform.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - soona
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Soona Comparisons
Competitors of soona
soona operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BILT, inriver, Akeneo, Venzee and Creative Force, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Developer of an app providing 3D assembly instructions for consumer goods
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| domain | founded_year | HQ Location |
Cloud-based PIM tools are provided for online product management.
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| domain | founded_year | HQ Location |
Open-source product information management solutions are provided for businesses.
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| domain | founded_year | HQ Location |
Cloud-based PIM tool is provided for brands and e-tailers.
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| domain | founded_year | HQ Location |
Provider of SaaS-based catalog management software solutions for e-commerce businesses
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Soona
Frequently Asked Questions about soona
When was soona founded?
soona was founded in 2019.
Where is soona located?
soona is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Who is the current CEO of soona?
Elizabeth is the current CEO of soona. They have also founded this company.
Is soona a funded company?
soona is a funded company, having raised a total of $53.59M across 6 funding rounds to date. The company's 1st funding round was a Series A of $10.58M, raised on Feb 14, 2019.
What does soona do?
Soona was founded in 2019 in Denver, United States, as an online platform serving e-commerce businesses in the content creation sector. Shoots are planned collaboratively with remote crews, and photos along with video clips are selected in real time during sessions. Services encompass a digital content platform and virtual production options, supporting the generation of visual assets for online retail operations across various locations.
What products or services does soona offer?
soona offers AI Studio, Studio Services, and Listing Insights.
Who are soona's investors?
soona has 10 investors. Key investors include Techstars, Bain Capital Ventures, Union Square Ventures, Range Ventures, and 2048 Ventures.
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