soona

Denver, United States Founded: 2019 • Age: 7 yrs
Online content creation platform for e-commerce businesses
Annual revenue - Latest available
Total funding $53.6M 6 rounds
Employees - Tracked headcount
Investors 10 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About soona

soona is a company based in Denver (United States) founded in 2019 by Tania de la Cruz, Hayley Anderson, and Elizabeth. soona has raised $53.59 million across 6 funding rounds from investors including Techstars, Bain Capital Ventures and Union Square Ventures. soona has completed 2 acquisitions, including Mokker and Trend. soona offers products and services including AI Studio, Studio Services, and Listing Insights. soona operates in a competitive market with competitors including BILT, inriver, Akeneo, Venzee and Creative Force, among others.

  • Headquarter Denver, United States
  • Founders Tania de la Cruz, Hayley Anderson, Elizabeth
  • Sectors
    Media & Entertainment
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Soona Co.
Operational Areas
Media & Entertainment → Creative & Content Production Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $53.59 M (USD)

    in 6 rounds

  • Latest Funding Round
    $3.15 M (USD), Series B

    Nov 22, 2024

  • Investors
    Techstars

    & 9 more

  • Employee Count
    Not available
  • Investments & Acquisitions
    Mokker

    & 1 more

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Products & Services of soona

soona offers a comprehensive portfolio of products and services, including AI Studio, Studio Services, and Listing Insights.

Product name locked
Category locked
Primary

Generates on-brand content using AI for e-commerce platforms.

Product name locked
Category locked
Locked

Enables booking and real-time collaboration for photo and video shoots.

Product name locked
Category locked
Locked

Provides visual analytics for Shopify and Amazon listings.

People of soona

Headcount 10-50
Employee Profiles 22
Employee Profiles
People
Laura Oxler
VP Of Customer Success
People
Elizabeth Giorgi
CEO
People
Callum Bethune
CTO
People
Erica Thompson
Senior Director Creative Product

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Funding Insights of soona

soona has successfully raised a total of $53.59M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $3.15 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in soona

soona has secured backing from 10 investors, including venture fund and angel investors. Prominent investors backing the company include Techstars, Bain Capital Ventures and Union Square Ventures.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Venture capital fund focused on investing in multiple sectors
Locked Locked Locked
Venture capital firm focused on blockchain, wellbeing, and multiple sectors
Locked Locked Locked
Early-stage venture capital investments are made in Colorado-based startups.
Locked Locked Locked
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Investor details for soona

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by soona

soona has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Mokker and Trend.

Investments
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Investment portfolio details for soona

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
AI-powered online platform for product photography
Locked Locked 2022 Locked
Influencer marketing solutions are provided through a content-sourcing platform.
Locked Locked 2012 Locked
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Complete acquisition details for soona

Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.

  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - soona

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Detailed financials for soona

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  • Historical revenue
  • Profit trends
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Soona Comparisons

soona Primary company
Description
Online content creation platform for e-commerce businesses
Location
Denver, United States
Founded Year
2019
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for soona

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of soona

soona operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BILT, inriver, Akeneo, Venzee and Creative Force, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Developer of an app providing 3D assembly instructions for consumer goods
Locked Locked Locked
Cloud-based PIM tools are provided for online product management.
Locked Locked Locked
Open-source product information management solutions are provided for businesses.
Locked Locked Locked
Cloud-based PIM tool is provided for brands and e-tailers.
Locked Locked Locked
Provider of SaaS-based catalog management software solutions for e-commerce businesses
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Detailed competitors of soona

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Soona

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Complete news archive for soona

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about soona

soona was founded in 2019.

soona is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.

Elizabeth is the current CEO of soona. They have also founded this company.

soona is a funded company, having raised a total of $53.59M across 6 funding rounds to date.

Soona was founded in 2019 in Denver, United States, as an online platform serving e-commerce businesses in the content creation sector. Shoots are planned collaboratively with remote crews, and photos along with video clips are selected in real time during sessions. Services encompass a digital content platform and virtual production options, supporting the generation of visual assets for online retail operations across various locations.

soona's top competitors include BILT, Akeneo and Nfinite.

soona offers AI Studio, Studio Services, and Listing Insights.

soona has made 2 acquisitions, including Mokker, and Trend.

soona has 10 investors. Key investors include Techstars, Bain Capital Ventures, Union Square Ventures, Range Ventures, and 2048 Ventures.

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