About soona
soona is a company based in Denver (United States) founded in 2019 by Tania de la Cruz, Hayley Anderson, and Elizabeth. soona has raised $53.59 million across 6 funding rounds from investors including Techstars, Bain Capital Ventures and Union Square Ventures. soona has completed 2 acquisitions, including Mokker and Trend. soona offers products and services including AI Studio, Studio Services, and Listing Insights. soona operates in a competitive market with competitors including BILT, inriver, Akeneo, Venzee and Creative Force, among others.
- Headquarter Denver, United States
- Founders Tania de la Cruz, Hayley Anderson, Elizabeth
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Sectors
Media & EntertainmentRetail
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Email
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Phone
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Website
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Social
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- Legal Name Soona Co.
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Products & Services of soona
soona offers a comprehensive portfolio of products and services, including AI Studio, Studio Services, and Listing Insights.
Generates on-brand content using AI for e-commerce platforms.
Enables booking and real-time collaboration for photo and video shoots.
Provides visual analytics for Shopify and Amazon listings.
People of soona
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Funding Insights of soona
soona has successfully raised a total of $53.59M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $3.15 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series B — $3.1M
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First Round
First Round
(14 Feb 2019)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Nov, 2024 | Amount | Series B - soona | Valuation |
investors |
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| Jan, 2022 | Amount | Series B - soona | Valuation | Bain Capital Ventures | |
| Apr, 2021 | Amount | Series A - soona | Valuation | Union Square Ventures |
Investors in soona
soona has secured backing from 10 investors, including venture fund and angel investors. Prominent investors backing the company include Techstars, Bain Capital Ventures and Union Square Ventures.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital fund focused on investing in multiple sectors
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Founded Year | Domain | Location | |
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Venture capital firm focused on blockchain, wellbeing, and multiple sectors
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Founded Year | Domain | Location | |
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Early-stage venture capital investments are made in Colorado-based startups.
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Founded Year | Domain | Location |
Financial Statements - soona
Soona Comparisons
Competitors of soona
soona operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BILT, inriver, Akeneo, Venzee and Creative Force, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Developer of an app providing 3D assembly instructions for consumer goods
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| domain | founded_year | HQ Location |
Cloud-based PIM tools are provided for online product management.
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| domain | founded_year | HQ Location |
Open-source product information management solutions are provided for businesses.
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| domain | founded_year | HQ Location |
Cloud-based PIM tool is provided for brands and e-tailers.
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| domain | founded_year | HQ Location |
Provider of SaaS-based catalog management software solutions for e-commerce businesses
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Frequently Asked Questions about soona
soona was founded in 2019.
soona is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Elizabeth is the current CEO of soona. They have also founded this company.
soona is a funded company, having raised a total of $53.59M across 6 funding rounds to date. The company's 1st funding round was a Series A of $10.58M, raised on Feb 14, 2019.
Soona was founded in 2019 in Denver, United States, as an online platform serving e-commerce businesses in the content creation sector. Shoots are planned collaboratively with remote crews, and photos along with video clips are selected in real time during sessions. Services encompass a digital content platform and virtual production options, supporting the generation of visual assets for online retail operations across various locations.
soona offers AI Studio, Studio Services, and Listing Insights.
soona has 10 investors. Key investors include Techstars, Bain Capital Ventures, Union Square Ventures, Range Ventures, and 2048 Ventures.