About soona
soona is a Media & Entertainment company based in Denver (United States) founded in 2019 by Tania de la Cruz, Hayley Anderson, and Elizabeth. Online content creation platform for e-commerce businesses. It operates in the Media & Entertainment and Retail sectors. soona has raised $53.59 million across 6 funding rounds from investors including Techstars, Bain Capital Ventures and Union Square Ventures. soona has completed 2 acquisitions, including Mokker and Trend. Its chief executive, as recorded, is Elizabeth. Its website soona.co draws about 104 thousand monthly visits. soona offers products and services including AI Studio, Studio Services, and Listing Insights. Its focus areas include Consumer, Online Photos, Booking Platforms and Virtual Photo Shoots. Its legal entity is SOONA CO. Its competitors include BILT, Venzee and Creative Force; 2 of its 3 listed competitors have raised funding.
Company details
Soona was founded in 2019 in Denver, United States, as an online platform serving e-commerce businesses in the content creation sector. Shoots are planned collaboratively with remote crews, and photos along with video clips are selected in real time during sessions. Services encompass a digital content platform and virtual production options, supporting the generation of visual assets for online retail operations across various locations.
Products & Services of soona
soona offers a comprehensive portfolio of products and services, including AI Studio, Studio Services, and Listing Insights.
Generates on-brand content using AI for e-commerce platforms.
Enables booking and real-time collaboration for photo and video shoots.
Provides visual analytics for Shopify and Amazon listings.
Apps and channels of soona
its YouTube channel soona has 1.64K subscribers and 30 videos.
Videos from soona
The most watched videos on soona's YouTube channel, soona (1.64K subscribers). Click a video to play it here.
More on soona.
Funding Insights of soona
soona has successfully raised a total of $53.59M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $3.15 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $53.59M
- Total Rounds 6
- Last Round Series B — $3.15M
- First Round $265,000
(Feb 2019)
- Investors Count 10
All 6 funding rounds of soona with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2024 | $3.15M | Series B | – | – | – |
| Jan 2022 | $35M | Series B | – | Bain Capital Ventures | |
| Apr 2021 | $10.58M | Series A | – | Union Square Ventures | |
| Feb 2020 | $3.41M | Series A | – | – | – |
| May 2019 | $1.19M | Seed | – | 2048 Ventures | |
| Feb 2019 | $265,000 | Seed | – | – | – |
10 investors in total: 9 institutional and 1 angel.
Investors in soona
soona has secured backing from 10 investors, including venture fund and angel investors. Prominent investors backing the company include Techstars, Bain Capital Ventures and Union Square Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on investing in multiple sectors | baincapitalventures.com | Boston, United States | ||
Venture capital firm focused on blockchain, wellbeing, and multiple sectors | usv.com | New York, United States | ||
Early-stage venture capital investments are made in Colorado-based startups. | range.vc | Denver, United States | ||
Early-stage venture capital investments are provided by 2048 Ventures. | 2048.vc | New York, United States | ||
Early-stage venture capital is provided to ambitious entrepreneurs. | 2015 | matchstick.vc | United States | |
Early-stage investments are directed toward consumer brands by this fund. | startingline.vc | Chicago, United States | ||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
MergeLane is focused on investing in women-led startups and funds. | 2015 | mergelane.com | ||
| lavawalkventures.com | ||||
RK Rebecca Kaden | unknown_067510298a604935b |
Investor details for soona
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of soona
21 people are tracked at soona (9 in leadership, 12 in team).
| Name | Role | Group |
|---|---|---|
Tania de la Cruz | Co-Founder | Leadership |
Hayley Anderson | Co-Founder & CCO | Leadership |
Elizabeth | Co-Founder & CEO | Leadership |
Laura Oxler | VP Of Customer Success | Leadership |
Elizabeth Giorgi | CEO | Leadership |
Callum Bethune | CTO | Leadership |
Erica Thompson | Senior Director Creative Product | Leadership |
Nathan Vanderlaan | VP Of Engineering | Leadership |
Beatrice Leung | Director of Operations | Leadership |
Mason Newport | Studio Manager | Team |
Hogan Mcdonald | Full Stack Developer | Team |
Jenny Barber | Studio Manager | Team |
Ben Tilkens | Senior Software Developer | Team |
Andrew Stevenson | Staff Software Engineer | Team |
Nipa Shah | Data Scientist | Team |
Hanna Peterson | Senior Designer | Team |
Rukia Sheikh-Mohamed | Full Stack Developer | Team |
Mirko Vodegel | AI Lead | Team |
Jeremy Eng | Senior Business Analyst | Team |
Randi W. | Producer | Team |
1 more people are available in the full profile.
Complete people profiles for soona
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Investments & Acquisitions by soona
soona has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Mokker and Trend.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI-powered online platform for product photography | mokker.ai | Vienna, Austria | 2022 | Mar 2024 | •••• | |
Influencer marketing solutions are provided through a content-sourcing platform. | trend.io | Austin, United States | 2012 | Jun 2023 | •••• |
Complete acquisition details for soona
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Competitors of soona
soona has 3 listed competitors in our database, 2 of them funded. They include BILT, Venzee and Creative Force.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| biltapp.com | 2014 | Grapevine, United States | $32.1M | Developer of an app providing 3D assembly instructions for consumer goods | ||
| venzee.com | 1996 | Chicago, United States | Cloud-based PIM tool is provided for brands and e-tailers. | |||
| creativeforce.io | 2018 | San Diego, United States | $14.9M | Provider of SaaS-based catalog management software solutions for e-commerce businesses |
Detailed competitors of soona
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Web traffic of soona
The website of soona (soona.co) receives about 104.5K visits a month and ranks #349,136 among all websites worldwide, #2,622 in Business Services.
- Monthly visits104.5K
▲ 28.4% vs previous month
- Unique visitors34.2K
per month
- Global rank#349,136
among all websites
- Category rank#2,622
Business and Consumer Services · Business Services
- Bounce rate40%
- Pages per visit3.9
- Average visit45 sec
- DevicesDesktop 44% · Mobile 56%
Websites whose visitors overlap most with soona. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| prophotostudio.net | 100% | #987,891 | View details | ||
productphotography.com | productphotography.com | 89% | #4,077,041 | – | |
| omi.so | 88% | 78.6K | #271,308 | View details | |
| snappr.com | 88% | 225K | #144,648 | View details | |
| klaviyo.com | 84% | 6.6M | #5,596 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for soona
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Top companies in Photography & Online Media Services
3 companies that operate in the same segment as soona (Photography & Online Media Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Royalty-free stock photos, creative images, and vectors are supplied globally. | 1995 | Seattle, Washington, United States | USD 625 M | USD 939.29 M | 1,700 | |
Social platform for photo and video sharing | 2010 | San Francisco, California, United States | USD 57.05 M |
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Related news about Soona
Complete news archive for soona
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Frequently Asked Questions about soona
soona was founded in 2019.
soona is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Elizabeth is the CEO of soona, as recorded in our data. They have also founded this company.
soona is a funded company, having raised a total of $53.59M across 6 funding rounds to date. The company's 1st funding round was a Seed of $265K, raised on Feb 2019.
Soona was founded in 2019 in Denver, United States, as an online platform serving e-commerce businesses in the content creation sector. Shoots are planned collaboratively with remote crews, and photos along with video clips are selected in real time during sessions. Services encompass a digital content platform and virtual production options, supporting the generation of visual assets for online retail operations across various locations.
soona's top competitors include BILT, Venzee and Creative Force.
soona offers AI Studio, Studio Services, and Listing Insights.
soona has 10 investors. Key investors include Techstars, Bain Capital Ventures, Union Square Ventures, Range Ventures, and 2048 Ventures.
soona operates through Soona Co..
The website of soona receives about 104 thousand visits a month and ranks #349,136 among all websites worldwide.