About Trend
Trend is a company based in Austin (United States) founded in 2012 was acquired by soona in June 2023.. Trend has raised $3.12 million across 2 funding rounds from investors including soona, Techstars and Flybridge Capital Partners. Trend offers products and services including Custom Videos, Product Photography, Lifestyle Photography, Portrait Photography, and Unboxing Videos. Trend operates in a competitive market with competitors including BitStar, Opendorse, Influential, CreatorIQ and Adly, among others.
- Headquarter Austin, United States
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Sectors
Media & EntertainmentTechnology
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Phone
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Website
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Social
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- Legal Name Soona Co.
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Products & Services of Trend
Trend offers a comprehensive portfolio of products and services, including Custom Videos, Product Photography, Lifestyle Photography, Portrait Photography, and Unboxing Videos. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Videos demonstrating product benefits and testimonials in real scenarios.
High-quality photos showcasing products in optimal lighting.
Images capturing products in realistic, everyday situations.
Photos creating personal connections through customer portraits.
Videos simulating product unboxing for relatable reviews.
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Funding Insights of Trend
Trend has successfully raised a total of $3.12M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $3.0M
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First Round
First Round
(19 Jul 2021)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2022 | Amount | Seed - Trend | Valuation | Flybridge Capital Partners , Blackambitionprize | |
| Jul, 2021 | Amount | Seed - Trend | Valuation | Techstars |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Trend
Trend has secured backing from 8 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include soona, Techstars and Flybridge Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage tech startups are funded by Flybridge Capital Partners.
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Startups are accelerated globally without sector restrictions through structured programs.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Trend
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Trend
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Trend Comparisons
Competitors of Trend
Trend operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BitStar, Opendorse, Influential, CreatorIQ and Adly, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
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Influencer marketing for athletes is facilitated through a specialized platform.
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Influencer marketing platform is provided for social media content monetization.
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Influencer marketing platform for enterprises
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Brands are matched with influencers for targeted marketing campaigns.
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Brands are connected with influencers via a marketing platform.
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Trend
Frequently Asked Questions about Trend
When was Trend founded?
Trend was founded in 2012 and raised its 1st funding round 9 years after it was founded.
Where is Trend located?
Trend is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Is Trend a funded company?
Trend is a funded company, having raised a total of $3.12M across 2 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Jul 19, 2021.
What does Trend do?
Trend was established in 2012 in Austin, United States, as a platform in the influencer marketing sector. Brands are enabled to source, share, and scale influencer-generated content. Interested influencers for collaborations are identified via the system. Analytics for uploaded posts are supplied, and content reuse is facilitated across websites, ad campaigns, and social accounts. Operations focus on digital marketing tools for global users.
What products or services does Trend offer?
Trend offers Custom Videos, Product Photography, Lifestyle Photography, Portrait Photography, and Unboxing Videos.
Who are Trend's investors?
Trend has 8 investors. Key investors include soona, Techstars, Flybridge Capital Partners, Blackambitionprize, and Kevin Lin.