About Trend
Trend is a company based in Austin (United States) founded in 2012 was acquired by soona in June 2023. Trend has raised $3.12 million across 2 funding rounds from investors including soona, Techstars and Flybridge Capital Partners. Trend offers products and services including Custom Videos, Product Photography, Lifestyle Photography, Portrait Photography, and Unboxing Videos. Trend operates in a competitive market with competitors including BitStar, Opendorse, Influential, CreatorIQ and Adly, among others.
- Headquarter Austin, United States
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Sectors
Media & EntertainmentTechnology
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- Legal Name Soona Co.
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Products & Services of Trend
Trend offers a comprehensive portfolio of products and services, including Custom Videos, Product Photography, Lifestyle Photography, Portrait Photography, and Unboxing Videos.
Videos demonstrating product benefits and testimonials in real scenarios.
High-quality photos showcasing products in optimal lighting.
Images capturing products in realistic, everyday situations.
Photos creating personal connections through customer portraits.
Videos simulating product unboxing for relatable reviews.
People of Trend
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Funding Insights of Trend
Trend has successfully raised a total of $3.12M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Trend
Trend has secured backing from 8 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include soona, Techstars and Flybridge Capital Partners.
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Early-stage tech startups are funded by Flybridge Capital Partners.
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Startups are accelerated globally without sector restrictions through structured programs.
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Investor details for Trend
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Investments & Acquisitions by Trend
Investment portfolio details for Trend
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Financial Statements - Trend
Detailed financials for Trend
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Trend Comparisons
Peer comparison for Trend
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Competitors of Trend
Trend operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BitStar, Opendorse, Influential, CreatorIQ and Adly, among others.
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BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
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Influencer marketing for athletes is facilitated through a specialized platform.
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Influencer marketing platform is provided for social media content monetization.
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Influencer marketing platform for enterprises
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Brands are matched with influencers for targeted marketing campaigns.
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Brands are connected with influencers via a marketing platform.
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Detailed competitors of Trend
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Latest news on Trend
Complete news archive for Trend
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Frequently Asked Questions about Trend
Trend was founded in 2012 and raised its 1st funding round 9 years after it was founded.
Trend is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Trend is a funded company, having raised a total of $3.12M across 2 funding rounds to date.
Trend was established in 2012 in Austin, United States, as a platform in the influencer marketing sector. Brands are enabled to source, share, and scale influencer-generated content. Interested influencers for collaborations are identified via the system. Analytics for uploaded posts are supplied, and content reuse is facilitated across websites, ad campaigns, and social accounts. Operations focus on digital marketing tools for global users.
Trend offers Custom Videos, Product Photography, Lifestyle Photography, Portrait Photography, and Unboxing Videos.
Trend has 8 investors. Key investors include soona, Techstars, Flybridge Capital Partners, Blackambitionprize, and Kevin Lin.