About Trend
Trend is a Media & Entertainment company based in Austin (United States) founded in 2012, and was acquired by soona in June 2023. Influencer marketing solutions are provided through a content-sourcing platform. It operates in the Media & Entertainment and Technology sectors. Trend has raised $3.12 million across 2 funding rounds from investors including soona, Techstars and Flybridge Capital Partners. Its website trend.io draws about 135 thousand monthly visits. Trend offers products and services including Custom Videos, Product Photography, Lifestyle Photography, Portrait Photography, and Unboxing Videos. Its focus areas include Enterprise Applications, MarketingTech, Influencer Marketing and Influencer Marketplace. Its legal entity is SOONA CO. Its competitors include Opendorse, Influential and CreatorIQ; 3 of its 3 listed competitors have raised funding.
Company details
Trend was established in 2012 in Austin, United States, as a platform in the influencer marketing sector. Brands are enabled to source, share, and scale influencer-generated content. Interested influencers for collaborations are identified via the system. Analytics for uploaded posts are supplied, and content reuse is facilitated across websites, ad campaigns, and social accounts. Operations focus on digital marketing tools for global users.
Products & Services of Trend
Trend offers a comprehensive portfolio of products and services, including Custom Videos, Product Photography, Lifestyle Photography, Portrait Photography, and Unboxing Videos.
Videos demonstrating product benefits and testimonials in real scenarios.
High-quality photos showcasing products in optimal lighting.
Images capturing products in realistic, everyday situations.
Photos creating personal connections through customer portraits.
Videos simulating product unboxing for relatable reviews.
Funding Insights of Trend
Trend has successfully raised a total of $3.12M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.12M
- Total Rounds 2
- Last Round Seed — $3M
- First Round $120,000
(Jul 2021)
- Investors Count 7
All 2 funding rounds of Trend with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2022 | $3M | Seed | – | Flybridge Capital Partners, Blackambitionprize | |
| Jul 2021 | $120,000 | Seed | – | Techstars | – |
8 investors in total: 4 institutional and 4 angel.
Investors in Trend
Trend has secured backing from 8 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include soona, Techstars and Flybridge Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech startups are funded by Flybridge Capital Partners. | flybridge.com | New York, United States | ||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
| blackambitionprize.com | ||||
KL Kevin Lin | Angel investor, co-founder of Twitch, active in gaming and tech startups | unknown_9afeb108757e408fb | ||
KG Kun Gao | Angel investor and entrepreneur, co-founder of Crunchyroll, active in tech startups | unknown_ff08d427cd6e4acb8 | ||
HL Holly Liu | unknown_6585241f56c9453bb | |||
PL Patrick Lee | Angel investor and entrepreneur, co-founder of Rotten Tomatoes, active in tech startups | unknown_0fdc53c28b1a497fa | ||
Online content creation platform for e-commerce businesses | 2019 | soona.co | Denver, United States |
Investor details for Trend
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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- Co-investor network
Verified entity values are shown only after access is granted.
People of Trend
2 people are tracked at Trend (1 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Zach Moosbrugger | Co-Founder | Leadership |
Christi Birdsong | Content Creator | Team |
Complete people profiles for Trend
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
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Timeline of Trend
4 dated milestones of Trend across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Trend is founded.
- Funding First funding round of $120K.
- Funding Latest funding round, Seed, of $3.0M.
- Exit Acquired by soona.
Competitors of Trend
Trend has 3 listed competitors in our database, 3 of them funded. They include Opendorse, Influential and CreatorIQ.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| opendorse.com | 2013 | Lincoln, United States | $50.95M | 96 | Influencer marketing for athletes is facilitated through a specialized platform. | |
| influential.co | 2014 | Las Vegas, United States | $18.65M | 249 | Influencer marketing platform is provided for social media content monetization. | |
| creatoriq.com | 2014 | Los Angeles, United States | $79M | 187 | Influencer marketing platform for enterprises |
Detailed competitors of Trend
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Trend
The website of Trend (trend.io) receives about 135.1K visits a month and ranks #363,008 among all websites worldwide, #10,706 in Online Marketing.
- Monthly visits135.1K
▲ 23.8% vs previous month
- Unique visitors49.3K
per month
- Global rank#363,008
among all websites
- Category rank#10,706
Business and Consumer Services · Online Marketing
- Bounce rate38%
- Pages per visit2.0
- Average visit27 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Trend. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| billo.app | 100% | 311K | #115,163 | View details | |
| joinbrands.com | 97% | 212.1K | #146,722 | View details | |
sellercenter.io | sellercenter.io | 86% | #334,927 | – | |
| digital-business-lab.com | 83% | 680.7K | #2,880,710 | View details | |
| fluency.inc | 82% | 26.9K | #877,630 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Trend
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Trend (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Trend
Complete news archive for Trend
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Frequently Asked Questions about Trend
Trend was founded in 2012 and raised its 1st funding round 9 years after it was founded.
Trend is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Trend is a funded company, having raised a total of $3.12M across 2 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Jul 2021.
Trend was established in 2012 in Austin, United States, as a platform in the influencer marketing sector. Brands are enabled to source, share, and scale influencer-generated content. Interested influencers for collaborations are identified via the system. Analytics for uploaded posts are supplied, and content reuse is facilitated across websites, ad campaigns, and social accounts. Operations focus on digital marketing tools for global users.
Trend's top competitors include CreatorIQ, Opendorse and Influential.
Trend offers Custom Videos, Product Photography, Lifestyle Photography, Portrait Photography, and Unboxing Videos.
Trend has 8 investors. Key investors include soona, Techstars, Flybridge Capital Partners, Blackambitionprize, and Kevin Lin.
Trend operates through Soona Co..
Yes. Trend was acquired by soona in June 2023.
The website of Trend receives about 135 thousand visits a month and ranks #363,008 among all websites worldwide.