About Fluency
Fluency is a company based in Burlington (United States) founded in 2017 by Mike Lane, Scott Gale, and Eric Mayhew. It operates as a SaaS (Software-as-a-Service) and Managed Services. Fluency has raised $40.2 million across 2 funding rounds from investors including Integrity Growth Partners. The company has 37 employees. Fluency offers products and services including Fluency OS and Muse AI. Fluency operates in a competitive market with competitors including Hootsuite, Smartly.io, Genus AI, Zocket and ROI Hunter, among others.
- Headquarter Burlington, United States
- Employees 37
- Founders Mike Lane, Scott Gale, Eric Mayhew
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Phone•••• ••••
- Website fluency.inc
- Social LinkedIn X Facebook Instagram
- Legal Name Fluency Inc.
- Total Equity Funding$40.2M (USD)
in 2 rounds
- Latest Funding Round$40M (USD), Series A
Dec 2025
- Investors
- Employee Count37
Products & Services of Fluency
Fluency offers a comprehensive portfolio of products and services, including Fluency OS and Muse AI.
A platform for managing digital advertising campaigns efficiently.
AI tool for enhancing digital advertising campaign strategies.
Funding Insights of Fluency
Fluency has successfully raised a total of $40.2M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $40 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40.2M
- Total Rounds 2
- Last Round Series A — $40M
- First Round $200,000
(Aug 2019)
- Investors Count 1
All 2 funding rounds of Fluency with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2025 | $40M | Series A | – | Integrity Growth Partners | – |
| Aug 2019 | $200,000 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Fluency
Fluency has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Integrity Growth Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Limited information is provided about Integrity Growth Partners. | – | integritygp.com | - |
Investor details for Fluency
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Fluency
35 people are tracked at Fluency (17 in leadership, 18 in team); the tracked headcount is 37.
| Name | Role | Group |
|---|---|---|
Mike Lane | Co-Founder & CEO | Leadership |
Scott Gale | Founder | Leadership |
Eric Mayhew | Co-Founder | Leadership |
Ken Bourneuf | Director, Enterprise Solutions | Leadership |
Brian McVey | CRO / Founder | Leadership |
J.C. Ruid, CPA | Chief Financial Officer | Leadership |
Tomas Szczypiorski | VP, Client Services | Leadership |
Christina Conant | Senior Talent Acquisition Partner | Leadership |
Al Moore | VP Of Marketing | Leadership |
Michelle Arnold | Head of Talent | Leadership |
Dan Sonneborn | Vice President Of Product Management | Leadership |
Dillon Lane | Senior Director Of Implementation And Support | Leadership |
Mel Lubey | Sr. Director Of Enterprise Solutions | Leadership |
Joshua Dickerson | Director Of Engineering | Leadership |
Heather Chevalley | Vice President Of Growth | Leadership |
Olivia Rober | Retail Solutions Director | Leadership |
Bob Drake | Senior Director Client Services | Leadership |
Corso Donati | Triage Engineer | Team |
Megan Miller | Senior Product Manager, Programmatic Advertising | Team |
Jesse Kowalewitz | Triage Manager | Team |
15 more people are available in the full profile.
Complete people profiles for Fluency
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Fluency
3 dated milestones of Fluency across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Fluency is founded.
- Funding First funding round of $200K.
- Funding Latest funding round, Series A, of $40.0M.
Competitors of Fluency
Fluency operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hootsuite, Smartly.io, Genus AI, Zocket and ROI Hunter, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hootsuite.com | 2008 | Vancouver, Canada | $283.76M | – | AI based social media management platform for businesses | |
| smartly.io | 2013 | Helsinki, Finland | $22.76M | 103 | Social advertising is managed and optimized via a SaaS platform. | |
| genus.ai | 2016 | San Francisco, United States | $10M | – | Platform offering predictive analytics solutions | |
| zocket.ai | 2021 | Middletown, United States | $3.47M | 69 | An AI-powered platform for managing enterprise advertising campaigns is provided. | |
| roihunter.com | 2014 | Brno, Czech Republic | $5.17M | 46 | Ad campaigns are automated and optimized through cloud-based analytics tools. | |
| tryadhawk.com | 2015 | Boulder, United States | $17.41M | – | Digital advertising metrics are managed across multiple channels. | |
| adkrity.com | 2021 | Surat, India | $157,232 | – | AI-powered ad campaigns are managed across social media platforms. | |
| spaceback.com | 2018 | San Francisco, United States | – | 18 | Cloud-based mobile ad creation platform | |
| meebo.com | 2005 | Mountain View, United States | $65M | 93 | Instant messaging and social networking service provider | |
| unite.io | 2012 | Los Angeles, United States | $3M | – | Unite is recognized as a blockchain solution for gaming economies. |
Detailed competitors of Fluency
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Fluency
The website of Fluency (fluency.inc) receives about 26.9K visits a month and ranks #877,630 among all websites worldwide, #1,927 in Online Marketing.
- Monthly visits26.9K
- Unique visitors12.8K
per month
- Global rank#877,630
among all websites
- Category rank#1,927
Business and Consumer Services · Online Marketing
- Bounce rate38%
- Pages per visit3.1
- Average visit1 min 13 sec
- DevicesDesktop 50% · Mobile 50%
Websites whose visitors overlap most with Fluency. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| smartly.io | 100% | 135.1K | #235,622 | View details | |
| opteo.com | 100% | 680.7K | #558,793 | View details | |
| jumpfly.com | 99% | – | #594,453 | View details | |
| optmyzr.com | 99% | 91.2K | #446,705 | View details | |
| hawksem.com | 98% | – | #418,718 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Fluency
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Fluency
Complete news archive for Fluency
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Fluency
10 companies that operate in the same segment as Fluency (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Fluency
Fluency was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Fluency is headquartered in Burlington, United States. It is registered at Burlington, Vermont, United States.
Mike Lane is the current CEO of Fluency. They have also founded this company.
Fluency is a funded company, having raised a total of $40.2M across 2 funding rounds to date. The company's 1st funding round was a Seed of $200K, raised on Aug 2019.
Fluency has 37 employees.
Fluency is established as a leading digital advertising operating system designed for agencies, enterprises, and multi-location businesses. It is utilized to centralize, automate, and scale advertising across search, social, display, and programmatic channels. Solutions are provided to streamline data integration, media planning, multichannel management, and real-time campaign optimization. The platform is supported by automation and AI tools like Muse AI to enhance efficiency and performance. Services are extended to eliminate operational bottlenecks, reduce costs, and improve portfolio performance across complex advertising programs.
Fluency's top competitors include Hootsuite, Smartly.io and Zocket.
Fluency offers Fluency OS and Muse AI.
Fluency has 1 investor. Key investors include Integrity Growth Partners.
Fluency operates through Fluency Inc..