About Troovy
Troovy is a Consumer company based in Gurugram (India) founded in 2021 by Mansi Baranwal and Aditya Mukherjee. It operates in the Consumer and Retail sectors. Troovy has raised $9.25 million across 7 funding rounds from investors including Angel List, Sharrp Ventures and Acsys Investments. The company has 1 employees. Troovy was last valued at $2.35 million in April 2023. Its chief executive is Mansi Baranwal. Its website troovyfoods.com draws about 84 thousand monthly visits. Its Indian entity Honestinnovations Foryou Private Limited reported revenue of ₹1.01 Cr. Troovy offers products and services including The Healthy Tomato Ketchup, Sandwich Spread, and Trial Pack. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Multi Category. Its competitors include Veeba, Masterchow, Him Shakti, JhaJi Store and Native Milk and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
Online platform offering healthy, chemical-free food products for children. It offers ketchup, spreads, milk mixes, and protein pasta made with natural ingredients, including vegetables and jaggery, and free from artificial preservatives and processed sugars.
- Headquarters Gurugram, India
- Employees 1
- Founders Mansi Baranwal, Aditya Mukherjee
- Stage Minicorn
- SectorsConsumerRetail
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Phone•••• ••••
- Website troovyfoods.com
- Social LinkedIn Facebook Instagram YouTube
- Legal Name Honestinnovations Foryou Private Limited
- Date of Incorporation 23 Jul, 2021
- Jurisdiction Gurugram, Haryana, India
- Annual Revenue₹1.01 Cr
FY 2024 · +1261% YoY
- Net Loss-₹1.24 Cr
FY 2024 · -123% margin
- EBITDA-₹1.22 Cr
FY 2024 · -121% margin
- Total Equity Funding$9.25M (USD)
in 7 rounds
- Latest Funding Round$5M (USD), Series A
Jan 2026
- InvestorsAngel List
& 37 more
- Employee Count1
Associated legal entities of Troovy
Troovy operates through Honestinnovations Foryou Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Honestinnovations Foryou Private Limited CIN U15400HR2021PTC096525 | Active | 23 Jul 2021 | Gurugram, Haryana | ₹1.0 Cr | 23 | 4 | View details |
Products & Services of Troovy
Troovy offers a comprehensive portfolio of products and services, including The Healthy Tomato Ketchup, Sandwich Spread, and Trial Pack.
Chemical-free ketchup made with tomatoes and veggies for immunity boost.
Nutritious spread using natural ingredients for daily meals.
Sample pack of healthy ketchup for first-time users.
Apps and channels of Troovy
its YouTube channel Troovy Foods has 258 subscribers and 12 videos.
Videos from Troovy
The most watched videos on Troovy's YouTube channel, Troovy Foods (258 subscribers). Click a video to play it here.
More on Troovy Foods.
Funding Insights of Troovy
Troovy has successfully raised a total of $9.25M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in January 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.25M
- Total Rounds 7
- Last Round Series A — $5M
- First Round $104,614
(May 2022)
- Investors Count 38
All 7 funding rounds of Troovy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2026 | $5M | Series A | – | Fireside Ventures, Sharrp Ventures | |
| May 2025 | $2.37M | Seed | – | Fireside Ventures | |
| Sep 2024 | $179,294 | Debt – Conventional | – | – | |
| Sep 2024 | $1.08M | Seed | – | Sharrp Ventures, Early Spring | |
| Jan 2024 | $599,875 | Seed | – | Veltis Capital, Mohit Gupta | |
| Apr 2023 | $99,057 | Angel Round | $2.35M | Ravi Swarup, K Anil Kumar | |
| May 2022 | $104,614 | Angel Round | $2.41M | Joydeep Bhattacharya, Nikhil Prasad Ojha |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2023 | $2.35M | •••••••• |
| May 2022 | $2.41M | •••••••• |
Last known valuation $2.35M (Apr 2023). 38 investors in total: 13 institutional and 25 angel.
Investors in Troovy
Troovy has secured backing from 38 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Angel List, Sharrp Ventures and Acsys Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage consumer brand companies are invested in by Fireside Ventures. | – | firesideventures.com | Bengaluru, India | |
Investment office backing consumer sector companies in India. | 2014 | sharrpventures.com | Mumbai, India | |
Marketing consulting and investments are provided for consumer startups. | – | springmarketingcapital.com | Bengaluru, India | |
Venture capital investments and guidance for early-stage startups in technology and ecommerce sectors. | 2023 | veltiscapital.com | Mumbai, India | |
Venture debt is provided to growth-stage companies for business scaling. | – | strideventures.global | Delhi, India | |
- | – | earlyspring.tcc.mode | - | |
Investment-focused NBFC managing equity, debt, and private equity portfolios. | – | acsysindia.com | Chennai, India | |
Early-stage investments in fintech, consumer tech, and SaaS are provided. | – | ssv.fund | - | |
- | – | sharrpventures.com | - | |
Venture debt funding is extended to companies across multiple sectors. | – | strideventures.in | Delhi, India |
Investor details for Troovy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Honestinnovations Foryou Private Limited (Troovy)
Honestinnovations Foryou Private Limited is the primary company behind Troovy. The board of Honestinnovations Foryou Private Limited currently have 4 directors; the longest-serving is Mansi Baranwal, appointed in 2021. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Mansi Baranwal DIN 09251322 | Director | 23 Jul 2021 | 5 yrs 2 mo | Honestinnovations Foryou Private Limited |
| Zeba Khan DIN 10506102 | Director | 13 Feb 2024 | 2 yrs 8 mo | Honestinnovations Foryou Private Limited |
| Aditya Mukherjee DIN 06848740 | Director | 14 Mar 2024 | 2 yrs 7 mo | Honestinnovations Foryou Private Limited |
| Divya Gupta DIN 08960497 | Nominee Director | 24 Sep 2025 | 1 yr | Honestinnovations Foryou Private Limited |
People of Troovy
2 people are tracked at Troovy (2 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Troovy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Financials of Troovy
Figures of Honestinnovations Foryou Private Limited, the primary company behind Troovy, for FY 2024. Revenue was ₹1.01 Cr (+1261% year on year). Net loss was -₹1.24 Cr (-123% margin). EBITDA was -₹1.22 Cr (-121% margin).
- ₹1.01 CrRevenue · FY 2024 · +1261% YoY
- -₹1.24 CrNet loss · -123% margin
- -₹1.22 CrEBITDA · -121% margin
- ₹2 LakhPaid-up capital
- 23Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Honestinnovations Foryou Private Limited are on its company page.
Detailed financial statements for Troovy
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Timeline of Troovy
4 dated milestones of Troovy across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Troovy is founded.
- Funding First funding round of $105K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $5.0M.
Competitors of Troovy
Troovy has 9 listed competitors in our database, 9 of them funded. They include Veeba, Masterchow, Him Shakti, JhaJi Store and Native Milk, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| veeba.in | 2012 | Gurugram, India | $58.27M | 1,238 | Internet first brand of sauces, dips, and other condiment products | |
| masterchow.in | 2020 | Delhi, India | $10.46M | 32 | Multi-category sauces are offered by this internet-first brand. | |
| him-shakti.com | 2013 | Dehradun, India | $444,495 | – | Internet first brand of rice, millets, salt, and spices | |
| jhajistore.com | 2020 | Patna, India | $405,899 | 59 | Homemade achars and chutneys are sold via an online platform. | |
| nativemilk.co.in | 2017 | Mumbai, India | $1.85M | 13 | A2 milk and dairy products are delivered via subscription model. | |
| naaginsauce.com | 2018 | Mumbai, India | $4.14M | 32 | Manufacturer of Indian-style hot sauces and spice blends | |
| nomadfoodproject.com | 2017 | Mumbai, India | $53,433 | – | Bacon-infused condiments and chilli oils are handcrafted for gourmet use. | |
| thegourmetjar.com | 2012 | Delhi, India | $343,257 | 18 | Sauces, jams, and spreads are manufactured and distributed. | |
| chutnefy.com | 2015 | Kanchipuram, India | $1.37M | 43 | Chutneys and spreads are offered by an internet-first brand. |
Detailed competitors of Troovy
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Troovy
The website of Troovy (troovyfoods.com) receives about 84.1K visits a month and ranks #545,555 among all websites worldwide, #4,298 in Business Services.
- Monthly visits84.1K
▲ 28% vs previous month
- Unique visitors31.8K
per month
- Global rank#545,555
among all websites
- Category rank#4,298
Business and Consumer Services · Business Services
- Bounce rate63%
- Pages per visit2.2
- Average visit5 min 11 sec
- DevicesDesktop 5% · Mobile 95%
Websites whose visitors overlap most with Troovy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| supplysix.com | 100% | 95K | #426,397 | View details |
Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Troovy (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Troovy
Complete news archive for Troovy
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Frequently Asked Questions about Troovy
Troovy was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Troovy is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Mansi Baranwal is the current CEO of Troovy. They have also founded this company.
Troovy is a funded company, having raised a total of $9.25M across 7 funding rounds to date. The company's 1st funding round was a Angel Round of $104.61K, raised on May 2022.
Troovy has 1 employees.
The primary company behind Troovy, Honestinnovations Foryou Private Limited, reported revenue of ₹1.01 Cr for FY 2024, up 1261% year on year.
Online platform offering healthy, chemical-free food products for children. It offers ketchup, spreads, milk mixes, and protein pasta made with natural ingredients, including vegetables and jaggery, and free from artificial preservatives and processed sugars.
Troovy's top competitors include Veeba, Masterchow and Naagin Sauce.
Troovy offers The Healthy Tomato Ketchup, Sandwich Spread, and Trial Pack.
Troovy has 38 investors. Key investors include Angel List, Sharrp Ventures, Acsys Investments, Veltis Capital, and Fireside Ventures.
The valuation of Troovy is $2.35M as of Apr 2023.
Troovy operates through Honestinnovations Foryou Private Limited.