About Troovy
Troovy is a company based in Gurugram (India) founded in 2021 by Mansi Baranwal and Aditya Mukherjee.. Troovy has raised $9.25 million across 7 funding rounds from investors including Angel List, Sharrp Ventures and Acsys Investments. The company has 1 employees as of April 06, 2024. Troovy offers products and services including The Healthy Tomato Ketchup, Sandwich Spread, and Trial Pack. Troovy operates in a competitive market with competitors including Veeba, Masterchow, Him Shakti, JhaJi Store and Native Milk, among others.
- Headquarter Gurugram, India
- Employees 1 as on 06 Apr, 2024
- Founders Mansi Baranwal, Aditya Mukherjee
- Stage Minicorn
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Sectors
ConsumerRetail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Honestinnovations Foryou Private Limited
- Date of Incorporation 23 Jul, 2021
- Jurisdiction Gurugram, Haryana, India
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Annual Revenue
$8.9 K (USD)0as on Mar 31, 2023
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Net Profit
$-71.77 K (USD)-548.08as on Mar 31, 2023
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EBITDA
$-72.42 K (USD)-570.71as on Mar 31, 2023
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Total Equity Funding
$9.25 M (USD)
in 7 rounds
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Latest Funding Round
$5 M (USD), Series A
Jan 20, 2026
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Investors
Angel List
& 37 more
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Employee Count
1
as on Apr 06, 2024
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Products & Services of Troovy
Troovy offers a comprehensive portfolio of products and services, including The Healthy Tomato Ketchup, Sandwich Spread, and Trial Pack. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Chemical-free ketchup made with tomatoes and veggies for immunity boost.
Nutritious spread using natural ingredients for daily meals.
Sample pack of healthy ketchup for first-time users.
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Funding Insights of Troovy
Troovy has successfully raised a total of $9.25M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in January 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series A — $5.0M
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First Round
First Round
(04 May 2022)
- Investors Count 38
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2026 | Amount | Series A - Troovy | Valuation | Fireside Ventures , Sharrp Ventures | |
| May, 2025 | Amount | Seed - Troovy | Valuation | Fireside Ventures | |
| Sep, 2024 | Amount | Debt – Conventional - Troovy | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Troovy
Troovy has secured backing from 38 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Angel List, Sharrp Ventures and Acsys Investments. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage consumer brand companies are invested in by Fireside Ventures.
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Founded Year | Domain | Location | |
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Investment office backing consumer sector companies in India.
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Founded Year | Domain | Location | |
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Marketing consulting and investments are provided for consumer startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Troovy
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Troovy
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Troovy Comparisons
Competitors of Troovy
Troovy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Veeba, Masterchow, Him Shakti, JhaJi Store and Native Milk, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet first brand of sauces, dips, and other condiment products
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| domain | founded_year | HQ Location |
Multi-category sauces are offered by this internet-first brand.
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| domain | founded_year | HQ Location |
Internet first brand of rice, millets, salt, and spices
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| domain | founded_year | HQ Location |
Homemade achars and chutneys are sold via an online platform.
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| domain | founded_year | HQ Location |
A2 milk and dairy products are delivered via subscription model.
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| domain | founded_year | HQ Location |
Manufacturer of Indian-style hot sauces and spice blends
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Troovy
When was Troovy founded?
Troovy was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Where is Troovy located?
Troovy is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Who is the current CEO of Troovy?
Mansi Baranwal is the current CEO of Troovy. They have also founded this company.
Is Troovy a funded company?
Troovy is a funded company, having raised a total of $9.25M across 7 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $179.29K, raised on May 04, 2022.
How many employees does Troovy have?
As of Apr 06, 2024, the latest employee count at Troovy is 1.
What is the annual revenue of Troovy?
Annual revenue of Troovy is $8.9K as on Mar 31, 2023.
What does Troovy do?
Online platform offering healthy, chemical-free food products for children. It offers ketchup, spreads, milk mixes, and protein pasta made with natural ingredients, including vegetables and jaggery, and free from artificial preservatives and processed sugars.
Who are the top competitors of Troovy?
Troovy's top competitors include Veeba, Masterchow and Naagin Sauce.
What products or services does Troovy offer?
Troovy offers The Healthy Tomato Ketchup, Sandwich Spread, and Trial Pack.
Who are Troovy's investors?
Troovy has 38 investors. Key investors include Angel List, Sharrp Ventures, Acsys Investments, Veltis Capital, and Fireside Ventures.
What is Troovy's valuation?
The valuation of Troovy is $2.35M as of Apr 2023.
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