About Tropical Smoothie Cafe
Tropical Smoothie Cafe is a Consumer company based in Atlanta (United States) founded in 1997, and was acquired by Blackstone in April 2024. It owns and operates a chain of cafes. Its chief executive, as recorded, is Charles Watson. Its website tropicalsmoothiecafe.com draws about 1 million monthly visits. Tropical Smoothie Cafe offers products and services including Smoothies, Wraps, Flatbreads, and Tropic Rewards App. Its focus areas include Food and Agriculture, Food Service Chains, Restaurants and Limited Service. Its legal entity is Tropical Smoothie Cafe, LLC. Its competitors include Burger King, Cracker Barrel and First Watch; 1 of its 3 listed competitors has raised funding.
Company details
Tropical Smoothie Cafe was founded in 1997 in Atlanta, United States, within the quick-service restaurant sector. Operations include 300 store outlets across 34 states in the USA. Menu items such as wraps, bowls, flatbreads, sandwiches, quesadillas, fruits, chips, chicken, and smoothies are provided. Catering services are also offered to support various events and gatherings.
- Headquarters Atlanta, United States
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website tropicalsmoothiecafe.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by LLCP (Sep 2020)
- Legal Name Tropical Smoothie Cafe, Llc
- InvestorsBlackstone
& 3 more
- Acquired by
Products & Services of Tropical Smoothie Cafe
Tropical Smoothie Cafe offers a comprehensive portfolio of products and services, including Smoothies, Wraps, Flatbreads, and Tropic Rewards App.
Blended drinks with fresh fruits for healthy consumption
Freshly made snacks with nutritious ingredients
Baked options topped with tropical flavors
App for ordering and earning rewards points
Apps and channels of Tropical Smoothie Cafe
Tropical Smoothie Cafe publishes 1 mobile app with over 1M+ downloads; its YouTube channel Tropical Smoothie Cafe has 3.37K subscribers and 30 videos.
Videos from Tropical Smoothie Cafe
The most watched videos on Tropical Smoothie Cafe's YouTube channel, Tropical Smoothie Cafe (3.37K subscribers). Click a video to play it here.
More on Tropical Smoothie Cafe.
Funding Insights of Tropical Smoothie Cafe
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Tropical Smoothie Cafe with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2012 | Series A | – | BIP Capital | – |
4 investors in total: 4 institutional.
Investors in Tropical Smoothie Cafe
Tropical Smoothie Cafe has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Blackstone, BIP Capital and BIP Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| bip-capital.com | ||||
Diversified investment management is provided across multiple asset classes. | 1985 | blackstone.com | New York, United States | |
Venture capital investments are provided by BIP Ventures. | bipventures.vc | Atlanta, United States | ||
A middle market private equity firm with structured investment strategies. | 1984 | llcp.com | Beverly Hills, United States |
Investor details for Tropical Smoothie Cafe
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- Investor portfolios
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People of Tropical Smoothie Cafe
33 people are tracked at Tropical Smoothie Cafe (25 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Charles Watson | CEO | Leadership |
Ryan Nelson | Director, Non-traditional Franchise Development | Leadership |
Ganjar Imansantosa | Vp, CISO & Technology Operations | Leadership |
Demarcus Davis | General Manager | Leadership |
Maya Mallan Steeves | Vice President, Media, Partnerships & Field Marketing | Leadership |
Degi Delger | Vp, Chief Accounting Officer | Leadership |
Brian Blosser | VP Of Design & Construction | Leadership |
Austin Sills | Vice President, Franchise Development | Leadership |
Deborah von Kutzleben | Chief Marketing Officer | Leadership |
Paul Marsden | Chief Financial Officer | Leadership |
Michael Lapid | Chief Information And Digital Officer | Leadership |
Braden Turner | Vice President, Digital And Restaurant Technology | Leadership |
Cheryl Fletcher | Chief Development Officer (cdo) | Leadership |
Julie Vest | Director Of Catering Sales | Leadership |
Kristi Kingery | Chief Supply Chain Officer | Leadership |
Emily Ciccone | Vice President, Brand Marketing | Leadership |
Loretta Sexton | Vice President, People Services At Tropical Smoothie Cafe | Leadership |
Kim Hollis | Director Of Brand Marketing | Leadership |
Kristen Seeley | General Manager | Leadership |
Isabella Gilbert | Director Of Operations | Leadership |
13 more people are available in the full profile.
Complete people profiles for Tropical Smoothie Cafe
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Tropical Smoothie Cafe
5 dated milestones of Tropical Smoothie Cafe across 27 years, from founding to its latest funding, stage changes and deals.
- Founded Tropical Smoothie Cafe is founded.
- Funding First funding round.
- Exit Acquired by BIP Ventures.
- Exit Acquired by LLCP.
- Exit Acquired by Blackstone.
Competitors of Tropical Smoothie Cafe
Tropical Smoothie Cafe has 3 listed competitors in our database, 1 of them funded. They include Burger King, Cracker Barrel and First Watch.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bk.com | 1954 | Miami, United States | $100M | 40 | Burgers and fast food are served by a restaurant chain. | |
| crackerbarrel.com | 1969 | Lebanon, United States | 77,000 | A chain of limited-service restaurants is operated nationwide. | ||
| firstwatch.com | 1983 | Bradenton, United States | 12,000 | A chain of limited-service restaurants is operated nationwide. |
Detailed competitors of Tropical Smoothie Cafe
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Tropical Smoothie Cafe
The website of Tropical Smoothie Cafe (tropicalsmoothiecafe.com) receives about 1M visits a month and ranks #48,556 among all websites worldwide, #1,386 in Restaurants and Delivery.
- Monthly visits1M
▲ 0.5% vs previous month
- Unique visitors695.9K
per month
- Global rank#48,556
among all websites
- Category rank#1,386
Food and Drink · Restaurants and Delivery
- Bounce rate47%
- Pages per visit3.3
- Average visit2 min 14 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Tropical Smoothie Cafe. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
tropicalsmoothiefranchise.com | tropicalsmoothiefranchise.com | 100% | #2,853,365 | – | |
| doordash.com | 97% | 104.7M | #331 | View details | |
| smoothieking.com | 92% | 779.1K | #77,757 | View details | |
 d1yg02isjcwtyb.cloudfront.net | d1yg02isjcwtyb.cloudfront.net | 87% | #1,497,784 | – | |
| panerabread.com | 81% | 8.8M | #6,107 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Tropical Smoothie Cafe
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- 40 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Food Service Chains
3 companies that operate in the same segment as Tropical Smoothie Cafe (Food Service Chains) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Salads and meal bowls are offered by restaurant chains. | 2006 | Los Angeles, California, United States | USD 479.07 M | USD 679.47 M | 2,868 | |
Doughnuts and coffee are provided by the international chain. | 1937 | Winston-salem, North Carolina, United States | USD 114.68 M | USD 1.52 B | 21,000 | |
A chain of restaurants provides meals and catering services. | 2009 | Colorado City, Colorado, United States | USD 11.45 M | 526 |
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Related news about Tropical Smoothie Cafe
Complete news archive for Tropical Smoothie Cafe
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Frequently Asked Questions about Tropical Smoothie Cafe
Tropical Smoothie Cafe was founded in 1997 and raised its 1st funding round 15 years after it was founded.
Tropical Smoothie Cafe is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Charles Watson is the CEO of Tropical Smoothie Cafe, as recorded in our data.
Tropical Smoothie Cafe was founded in 1997 in Atlanta, United States, within the quick-service restaurant sector. Operations include 300 store outlets across 34 states in the USA. Menu items such as wraps, bowls, flatbreads, sandwiches, quesadillas, fruits, chips, chicken, and smoothies are provided. Catering services are also offered to support various events and gatherings.
Tropical Smoothie Cafe's top competitors include Burger King, Cracker Barrel and First Watch.
Tropical Smoothie Cafe offers Smoothies, Wraps, Flatbreads, and Tropic Rewards App.
Tropical Smoothie Cafe has 4 investors. Key investors include Blackstone, BIP Capital, BIP Ventures, and Levine Leichtman Capital Partners.
Tropical Smoothie Cafe operates through Tropical Smoothie Cafe, Llc.
Yes. Tropical Smoothie Cafe was acquired by LLCP in September 2020.
Yes. Tropical Smoothie Cafe publishes Tropical Smoothie Cafe, with over 1 million downloads.
The website of Tropical Smoothie Cafe receives about 1 million visits a month and ranks #48,556 among all websites worldwide.