Trove

Brisbane, United States Founded: 2012 • Age: 14 yrs
Recommerce management solutions are delivered to fashion companies worldwide.
Annual revenue - Latest available
Total funding $148.8M 6 rounds
Employees 254 Tracked headcount
Investors 10 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About Trove

Trove is a company based in Brisbane (United States) founded in 2012 by Andy Ruben and Adam Werbach. It operates as a Product-as-a-Service and Circular Economy. Trove has raised $148.83 million across 6 funding rounds from investors including BMO, Capital One and Accel. The company has 254 employees as of December 31, 2023. Trove has completed 2 acquisitions, including Recurate and reverse.supply. Trove offers products and services including Resale Sites & Commerce Integrations, Digital & In-Store Trade-In, and Recommerce Operations. Trove operates in a competitive market with competitors including HYLA Mobile, Archive, Recurate, Treet and Create2STAY, among others.

  • Headquarter Brisbane, United States
  • Employees 254 as on 31 Dec, 2023
  • Founders Andy Ruben, Adam Werbach
  • Sectors
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Trove
Operational Areas
Retail → Fashion & Retail Innovation Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $148.83 M (USD)

    in 6 rounds

  • Latest Funding Round
    $32.07 M (USD), Series E

    Aug 10, 2023

  • Investors
    BMO

    & 9 more

  • Employee Count
    254

    as on Dec 31, 2023

  • Investments & Acquisitions
    Recurate

    & 1 more

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Products & Services of Trove

Trove offers a comprehensive portfolio of products and services, including Resale Sites & Commerce Integrations, Digital & In-Store Trade-In, and Recommerce Operations.

Product name locked
Category locked
Primary

Modular resale shopping solutions are provided for brands.

Product name locked
Category locked
Locked

Trade-in services are offered for customer engagement.

Product name locked
Category locked
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End-to-end resale logistics are managed for brands.

People of Trove

Headcount 10-50
Employee Profiles 6
Employee Profiles
People
Andy Ruben
Founder & Executive Chairman
People
Jamin Nieri
Senior Vice President Of Operations
People
Natalya Davick
Chief Financial Officer
People
Meriem H
Senior Onboarding Manager

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Funding Insights of Trove

Trove has successfully raised a total of $148.83M across 6 strategic funding rounds. The most recent funding activity was a Series E round of $32.07 million completed in August 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Trove

Trove has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include BMO, Capital One and Accel.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm focused on multiple sectors
Locked Locked Locked
Venture capital fund investing in tech companies
Locked Locked Locked
Climate companies are invested in by this venture capital firm.
Locked Locked Locked
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Investor details for Trove

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Trove

Trove has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Recurate and reverse.supply.

Investments
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Investment portfolio details for Trove

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Resale marketplace platform for eCommerce stores is provided.
Locked Locked 2020 Locked
Re-commerce solutions are provided for brands and retailers.
Locked Locked 2020 Locked
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Complete acquisition details for Trove

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  • Acquired stakes
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Financial Statements - Trove

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Detailed financials for Trove

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Trove Comparisons

Trove Primary company
Description
Recommerce management solutions are delivered to fashion com...
Location
Brisbane, United States
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
254
As of 2023
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Peer comparison for Trove

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Competitors of Trove

Trove operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HYLA Mobile, Archive, Recurate, Treet and Create2STAY, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Tech-enabled mobile device trade-in and recommerce solutions are provided.
Locked Locked Locked
Archive is recognized as an influencer marketing and UGC management platform.
Locked Locked Locked
Resale marketplace platform for eCommerce stores is provided.
Locked Locked Locked
A peer-to-peer resale marketplace for branded secondhand items is facilitated.
Locked Locked Locked
Re-commerce software solutions are provided for brands and retailers.
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Detailed competitors of Trove

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Latest news on Trove

Trove’s Acquisition of Recurate
Globallegalchronicle1 year ago
Trove appoints Terry Boyle as CEO
Fashionnetwork2 years ago
Trove CEO Gayle Tait Steps Down
Wwd2 years ago
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Complete news archive for Trove

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Trove

Trove was founded in 2012 and raised its 1st funding round 3 years after it was founded.

Trove is headquartered in Brisbane, United States. It is registered at Brisbane, California, United States.

Terry Boyle is the current CEO of Trove.

Trove is a funded company, having raised a total of $148.83M across 6 funding rounds to date.

As of Dec 31, 2023, the latest employee count at Trove is 254.

Recommerce solutions are offered by Trove to support brands in adopting circular models within the fashion and retail sectors. Services include branded resale sites, digital and in-store trade-in programs, and comprehensive recommerce operations such as returns processing and pricing intelligence. Operations are supported across North America, the UK, and Europe, focusing on sustainability by reducing emissions and waste. Modular platforms and integrations are designed to enhance profitability and customer engagement for brands of varying scales.

Trove's top competitors include HYLA Mobile, Recurate and Treet.

Trove offers Resale Sites & Commerce Integrations, Digital & In-Store Trade-In, and Recommerce Operations.

Trove has made 2 acquisitions, including Recurate, and reverse.supply.

Trove has 10 investors. Key investors include BMO, Capital One, Accel, Wellington, and ArcTern Ventures.

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