Tru Earth

Port Moody, Canada Founded: 2018 • Age: 8 yrs
Eco-friendly laundry and cleaning products are manufactured in sheet form.

About Tru Earth

Tru Earth was established in 2018 in Port Moody, Canada, within the eco-friendly consumer goods sector. Operations center on producing laundry detergent sheets, fabric softener sheets, scent boosters, stain remover sticks, wool dryer balls, and storage tins. Multi-surface cleaner sheets and dishwasher detergent tablets are also manufactured. Emphasis is placed on alternatives to conventional cleaning products that minimize environmental impact.

  • Headquarter Port Moody, Canada
  • Founders Ryan Mckenzie, Kevin Hinton, Brad Liski
  • Sectors
    Retail
    Consumer
  • Website category Food and Drink · Groceries
  • Email
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  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website tru.earth
  • Social LinkedIn X Facebook Instagram YouTube
Key Metrics

Apps and channels of Tru Earth

its YouTube channel Tru Earth has 5.32K subscribers and 30 videos.

Tru Earth
YouTube 5.32K subscribers 30 videos Nonprofits & Activism
Open channel

Videos from Tru Earth

The most watched videos on Tru Earth's YouTube channel, Tru Earth (5.32K subscribers). Click a video to play it here.

Get a Tru Clean from Tru Earth with Dr. Tru
591.8K views
Do you know how many bottles of cleaning supplies the average family uses per year? (It is shocking)
269.3K views
Tru Earth's Origin Story
267.2K views
Tru Earth x Easy Laundry
247.7K views

More on Tru Earth.

Funding Insights of Tru Earth

  • Total Rounds 1
  • Investors Count 2

All 1 funding rounds of Tru Earth with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Apr 2022–Seed–Renewal Funds
Valuation history

2 investors in total: 2 institutional.

Investors in Tru Earth

Tru Earth has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Export Development Canada and Renewal Funds.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Renewal Funds is engaged in impact investing for sustainable change.
–renewalfunds.com-
SME loans are provided to support business exports.
1944edc.caOttawa, Canada
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Investor details for Tru Earth

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Tru Earth

14 people are tracked at Tru Earth (8 in leadership, 6 in team).

NameRoleGroup
Ryan Mckenzie
Co-FounderLeadership
Kevin Hinton
Co-Founder & CTOLeadership
Brad Liski
Co-Founder & CEOLeadership
Basak Karamehmet
Head Of MarketingLeadership
Saam Kordestani
Head Of Strategic GrowthLeadership
Darren Gross
Chief Operating OfficerLeadership
Anita Spiller
Vice President Of ESG (environment, Social And Governance)Leadership
Sydney le Goff
Director Of Customer ExperienceLeadership
Natalia Ramirez
Key Account ManagerTeam
Mark Gruijters
International Business Development ManagerTeam
Jacob McMahon
Senior Key Account ManagerTeam
Kassandra Sison
ESG SpecialistTeam
Brittany Long
Packaging DesignerTeam
Matt Putra
AdvisorTeam
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Complete people profiles for Tru Earth

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Tru Earth

2 dated milestones of Tru Earth across 4 years, from founding to its latest funding, stage changes and deals.

  1. Founded Tru Earth is founded.
  2. Funding First funding round.

Web traffic of Tru Earth

The website of Tru Earth (tru.earth) receives about 145.8K visits a month and ranks #187,569 among all websites worldwide, #6,086 in Groceries.

  • Monthly visits
    145.8K

    ▼ 19.1% vs previous month

  • Unique visitors
    88.4K

    per month

  • Global rank
    #187,569

    among all websites

  • Category rank
    #6,086

    Food and Drink · Groceries

Similar websites

Websites whose visitors overlap most with Tru Earth. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
pcexpress.ca
100%
–#57,243View details
blueland.com
96%
693.5K#71,646View details
thereducereport.com
thereducereport.com
93%
–#1,857,409–
kindlaundry.com
93%
–#450,138View details
thegreencompany.online
thegreencompany.online
93%
–#528,842–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 14 similar websites and full traffic analytics for Tru Earth

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 14 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Tru Earth

Premium access

Complete news archive for Tru Earth

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Tru Earth

10 companies that operate in the same segment as Tru Earth (Food & Grocery Retail), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Food and grocery deliveries are facilitated through an app-based platform.
2013San Francisco, California, United StatesUSD 2.47 BUSD 10.72 B23,700
Food and grocery items are ordered via an online network.
2014Bengaluru, Karnataka, IndiaUSD 3.54 BUSD 2.46 B4,490
Meal recipe kits are delivered through a weekly subscription service.
2011Berlin, Berlin, GermanyUSD 367.28 M––
Online marketplace offering multi-category grocery products
2015Barcelona, Catalonia, SpainUSD 1.16 B––
Personal and household products are delivered via an e-commerce platform.
2011Bengaluru, Karnataka, IndiaUSD 943.07 M––
Instant delivery of groceries and essentials is facilitated online.
2013Gurugram, Haryana, IndiaUSD 757.12 M––
Multi-category products are delivered quickly through an online platform.
2020Bengaluru, Karnataka, IndiaUSD 2.3 BUSD 344.05 K100
Organic groceries are offered through an online membership platform.
2013Los Angeles, California, United StatesUSD 332.18 M––
Online marketplace platform offering multi-category grocery products
2012San Francisco, California, United StatesUSD 2.93 BUSD 3.74 B3,270
Platform offering food and grocery delivery services
2013London, England, United KingdomUSD 2.95 BUSD 2.59 B3,960
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Frequently Asked Questions about Tru Earth

Tru Earth was founded in 2018 and raised its 1st funding round 4 years after it was founded.

Tru Earth is headquartered in Port Moody, Canada. It is registered at Port Moody, British Columbia, Canada.

Brad Liski is the current CEO of Tru Earth. They have also founded this company.

Tru Earth was established in 2018 in Port Moody, Canada, within the eco-friendly consumer goods sector. Operations center on producing laundry detergent sheets, fabric softener sheets, scent boosters, stain remover sticks, wool dryer balls, and storage tins. Multi-surface cleaner sheets and dishwasher detergent tablets are also manufactured. Emphasis is placed on alternatives to conventional cleaning products that minimize environmental impact.

Tru Earth has 2 investors. Key investors include Export Development Canada, and Renewal Funds.

The website of Tru Earth receives about 146 thousand visits a month and ranks #187,569 among all websites worldwide.

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