About Tru Fragrance
Tru Fragrance is a Consumer company based in New York (United States) founded in 2011, and was acquired by Monogram Capital Partners in April 2024. Brand of fragrance and beauty products. Tru Fragrance has completed 1 acquisition, including Lake and Skye. Tru Fragrance offers products and services including Fragrance Products, Beauty and Wellness Services, and In-House Ideations. Its focus areas include Consumer Goods, Beauty & Personal Care Products and Multi Category. Its competitors include Procter & Gamble, Colgate Palmolive and Glossier; 1 of its 3 listed competitors has raised funding.
Company details
Tru Fragrance was established in 2011 in New York, United States. The company operates within the beauty and personal care sector, focusing on the development and sale of fragrance and beauty products. These items are offered through the domain trufragrance.com, with primary operations centered in the United States. Distribution occurs via retail and online channels, serving consumers in the domestic market.
- Headquarters New York, United States
- Stage Acquired
- SectorsConsumer
- Website trufragrance.com
- Social Facebook Instagram
- Acquired by Monogram Capital Partners (Apr 2024)
- Investors
- Investments & Acquisitions
- Acquired byMonogram Capital Partners
(Apr 2024)
Products & Services of Tru Fragrance
Tru Fragrance offers a comprehensive portfolio of products and services, including Fragrance Products, Beauty and Wellness Services, and In-House Ideations.
Offers fragrance items for retail and brand development.
Provides support for emerging brands in product scaling.
Develops innovative beauty concepts for distribution.
Investors in Tru Fragrance
Tru Fragrance has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Monogram Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
PE firm invests in the US | monogramcapital.com | Beverly Hills, United States |
Investor details for Tru Fragrance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Tru Fragrance
2 people are tracked at Tru Fragrance (2 in leadership).
| Name | Role | Group |
|---|---|---|
Brad Wallace | Chief Financial Officer | Leadership |
Matt Gray | Senior Director Of Finance | Leadership |
Complete people profiles for Tru Fragrance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Tru Fragrance
Tru Fragrance has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Lake and Skye.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Hand-blended aromatherapy blends and fragrance oils are offered. | lakeandskye.com | Kingston, United States | 2015 | Jan 2025 | •••• |
Complete acquisition details for Tru Fragrance
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Tru Fragrance
3 dated milestones of Tru Fragrance across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Tru Fragrance is founded.
- Exit Acquired by Monogram Capital Partners.
- Acquisition Acquires Lake and Skye.
Competitors of Tru Fragrance
Tru Fragrance has 3 listed competitors in our database, 1 of them funded. They include Procter & Gamble, Colgate Palmolive and Glossier.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pg.com | 1837 | United States | 108,000 | Provider of FMCG conglomerate products | ||
| colgatepalmolive.com | 1806 | New York, United States | 683 | Manufacturer of personal care, home care and pet nutrition products | ||
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. |
Detailed competitors of Tru Fragrance
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Tru Fragrance
Websites that share an audience with Tru Fragrance (trufragrance.com).
Websites whose visitors overlap most with Tru Fragrance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
scenterprises.com | scenterprises.com | 100% | – | ||
kardashianfragrance.com | kardashianfragrance.com | 90% | – | ||
marcjacobsfragrances.com | marcjacobsfragrances.com | 86% | #822,978 | – | |
mcmcfragrances.com | mcmcfragrances.com | 86% | #7,636,161 | – | |
fragrance.org | fragrance.org | 85% | #542,382 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Tru Fragrance
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Tru Fragrance (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Tru Fragrance
Complete news archive for Tru Fragrance
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Tru Fragrance
Tru Fragrance was founded in 2011.
Tru Fragrance is headquartered in New York, United States. It is registered at New York, New York, United States.
Tru Fragrance was established in 2011 in New York, United States. The company operates within the beauty and personal care sector, focusing on the development and sale of fragrance and beauty products. These items are offered through the domain trufragrance.com, with primary operations centered in the United States. Distribution occurs via retail and online channels, serving consumers in the domestic market.
Tru Fragrance's top competitors include Procter & Gamble, Glossier and Colgate Palmolive.
Tru Fragrance offers Fragrance Products, Beauty and Wellness Services, and In-House Ideations.
Tru Fragrance has made 1 acquisition, including Lake and Skye.
Tru Fragrance has 1 investor. Key investors include Monogram Capital Partners.
Yes. Tru Fragrance was acquired by Monogram Capital Partners in April 2024.