About Tru Sweets
Tru Sweets is a company based in Wheeling (United States) founded in 2008 was acquired by Wholesome in December 2015.. Tru Sweets operates in a competitive market with competitors including Planet Bake, AmuseMints and sweetFrog Yogurt, among others.
- Headquarter Wheeling, United States
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Sectors
Consumer
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Phone
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Website
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Social
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Funding Insights of Tru Sweets
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Tru Sweets
Tru Sweets has secured backing from 1 investor. Prominent investors backing the company include Wholesome. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Sweeteners brand
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Tru Sweets
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Tru Sweets
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tru Sweets Comparisons
Competitors of Tru Sweets
Tru Sweets operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Planet Bake, AmuseMints and sweetFrog Yogurt, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provides plant-based, sugar-free donuts online using natural ingredients for dietary needs.
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| domain | founded_year | HQ Location |
A brand offering a variety of sweets and snacks for everyday enjoyment.
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| domain | founded_year | HQ Location |
Brand of sweets
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Tru Sweets
When was Tru Sweets founded?
Tru Sweets was founded in 2008.
Where is Tru Sweets located?
Tru Sweets is headquartered in Wheeling, United States. It is registered at Wheeling, West Virginia, United States.
What does Tru Sweets do?
Tru Sweets was established in 2008 and is based in Wheeling, United States. Operations are conducted within the confectionery industry, where a range of sweet products is developed, manufactured, and distributed. The brand is maintained through its online presence at trusweets.com, focusing on standard sweet offerings for domestic markets. Geographic activities remain centered in the United States, with emphasis on product quality and availability.
Who are the top competitors of Tru Sweets?
Tru Sweets's top competitors include sweetFrog Yogurt, Planet Bake and AmuseMints.
Who are Tru Sweets's investors?
Tru Sweets has 1 investor. Key investors include Wholesome.