Tru Sweets

Wheeling, United States Founded: 2008 • Age: 18 yrs Acquired By Wholesome
Brand of sweets

About Tru Sweets

Tru Sweets is a Consumer company based in Wheeling (United States) founded in 2008, and was acquired by Wholesome in December 2015. Brand of sweets. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Planet Bake, AmuseMints and sweetFrog Yogurt.

Company details

Tru Sweets was established in 2008 and is based in Wheeling, United States. Operations are conducted within the confectionery industry, where a range of sweet products is developed, manufactured, and distributed. The brand is maintained through its online presence at trusweets.com, focusing on standard sweet offerings for domestic markets. Geographic activities remain centered in the United States, with emphasis on product quality and availability.

Key Metrics

Investors in Tru Sweets

Tru Sweets has secured backing from 1 investor. Prominent investors backing the company include Wholesome.

All
InvestorDescriptionFounded YearDomainLocation
Sweeteners brand
2001wholesomesweet.comSugar Land, United States
Premium access

Investor details for Tru Sweets

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Timeline of Tru Sweets

2 dated milestones of Tru Sweets across 7 years, from founding to its latest funding, stage changes and deals.

  1. Founded Tru Sweets is founded.
  2. Exit Acquired by Wholesome.

Competitors of Tru Sweets

Tru Sweets has 3 listed competitors in our database. They include Planet Bake, AmuseMints and sweetFrog Yogurt.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
planet-bake.com2020New York, United States
Provides plant-based, sugar-free donuts online using natural ingredients for dietary needs.
amusemints.net2004Denver, United States
A brand offering a variety of sweets and snacks for everyday enjoyment.
sweetfrogyogurt.com2009Richmond, United States
Brand of sweets
Premium access

Detailed competitors of Tru Sweets

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Top companies in Food & Beverage Products & Processing

3 companies that operate in the same segment as Tru Sweets (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Hens and cattle are reared to supply eggs and butter.
2007Austin, Texas, United StatesUSD 49.96 MUSD 759.44 M598
Provider of bakery-cafe services and a loyalty program
1987St. Louis, Missouri, United StatesUSD 145.61 M
Food, snacks, and beverages are produced and distributed globally.
1898Purchase, New York, United StatesUSD 93.92 B319,000
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track β€” from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • βœ“
    Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • βœ“
    Full access to every database India & global coverage, advanced filters and rich profile details
  • βœ“
    Always-on access from your team account Single premium plan for everything you see on the portal

Frequently Asked Questions about Tru Sweets

Tru Sweets was founded in 2008.

Tru Sweets is headquartered in Wheeling, United States. It is registered at Wheeling, West Virginia, United States.

Tru Sweets was established in 2008 and is based in Wheeling, United States. Operations are conducted within the confectionery industry, where a range of sweet products is developed, manufactured, and distributed. The brand is maintained through its online presence at trusweets.com, focusing on standard sweet offerings for domestic markets. Geographic activities remain centered in the United States, with emphasis on product quality and availability.

Tru Sweets's top competitors include sweetFrog Yogurt, Planet Bake and AmuseMints.

Tru Sweets has 1 investor. Key investors include Wholesome.

Yes. Tru Sweets was acquired by Wholesome in December 2015.

Explore millions of companies β€” effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals β€” all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available