About Wholesome
Wholesome is a company based in Sugar Land (United States) founded in 2001 was acquired by Whole Earth Brands in December 2020.. Wholesome has completed 1 acquisition, including Tru Sweets. Wholesome offers products and services including Organic Fair Trade Dark Brown Sugar, Organic Fair Trade Light Brown Sugar, Regenerative Organic Certified Cane Sugar, Organic Fair Trade Raw Unfiltered Honey, and Regenerative Certified Organic Blue Agave Nectar. Wholesome operates in a competitive market with competitors including Oobli, MiraculeX, BioNeutra, Grandma’s Molasses and Hey Shuga, among others.
- Headquarter Sugar Land, United States
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Whole Earth Brands, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$3.77 M (USD), Grant
Apr 01, 2015
- Investors
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Employee Count
Employee Count
- Investments & Acquisitions
- Acquired by
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Products & Services of Wholesome
Wholesome offers a comprehensive portfolio of products and services, including Organic Fair Trade Dark Brown Sugar, Organic Fair Trade Light Brown Sugar, Regenerative Organic Certified Cane Sugar, Organic Fair Trade Raw Unfiltered Honey, and Regenerative Certified Organic Blue Agave Nectar. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Organic dark brown sugar made from fair trade sources for baking.
Light brown sugar with organic and fair trade certification for home use.
Cane sugar certified for regenerative organic practices and sustainability.
Raw honey sourced organically and through fair trade initiatives.
Blue agave nectar produced with regenerative organic methods.
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Funding Insights of Wholesome
- Total Funding Total Funding
- Total Rounds 2
- Last Round Grant — $3.8M
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Apr, 2015 | Amount | Grant - Wholesome | Valuation |
investors |
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| Apr, 2012 | Amount | Series A - Wholesome | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Wholesome
Wholesome has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include United States Department of Agriculture, Whole Earth Brands and Quilvest Private Equity. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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PE firm backed by quilvest group
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Leadership is provided on agriculture, food, and rural development matters.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Wholesome
Wholesome has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Tru Sweets. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Brand of sweets
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2008 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Wholesome
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Wholesome Comparisons
Competitors of Wholesome
Wholesome operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Oobli, MiraculeX, BioNeutra, Grandma’s Molasses and Hey Shuga, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Chocolate products and teas are offered by Oobli.
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| domain | founded_year | HQ Location |
Produces high-quality protein sweeteners for the food industry.
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| domain | founded_year | HQ Location |
Functional fibers for human digestion health are developed.
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| domain | founded_year | HQ Location |
Molasses products are branded and distributed by Grandma’s Molasses.
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| domain | founded_year | HQ Location |
Provides natural sweeteners, recipes, and newsletters for healthy eating options.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Wholesome
Frequently Asked Questions about Wholesome
When was Wholesome founded?
Wholesome was founded in 2001 and raised its 1st funding round 11 years after it was founded.
Where is Wholesome located?
Wholesome is headquartered in Sugar Land, United States. It is registered at Sugar Land, Texas, United States.
What does Wholesome do?
Wholesome Sweet was founded in 2001 and is headquartered in Sugar Land, United States. The company operates in the sweeteners sector, offering products such as cane sugar, coconut palm sugar, powdered sugar, light brown sugar, and organic honey. These items are sold primarily in the USA, with availability also in Mexico, Malawi, Paraguay, and Brazil. Distribution occurs through the companys website and Amazon.
Who are the top competitors of Wholesome?
Wholesome's top competitors include Oobli, BioNeutra and Grandma’s Molasses.
What products or services does Wholesome offer?
Wholesome offers Organic Fair Trade Dark Brown Sugar, Organic Fair Trade Light Brown Sugar, Regenerative Organic Certified Cane Sugar, Organic Fair Trade Raw Unfiltered Honey, and Regenerative Certified Organic Blue Agave Nectar.
How many acquisitions has Wholesome made?
Wholesome has made 1 acquisition, including Tru Sweets.
Who are Wholesome's investors?
Wholesome has 4 investors. Key investors include United States Department of Agriculture, Whole Earth Brands, Quilvest Private Equity, and arlonpartners.com.