About Wholesome
Wholesome is a Consumer company based in Sugar Land (United States) founded in 2001, and was acquired by Whole Earth Brands in December 2020. Sweeteners brand. Wholesome has completed 1 acquisition, including Tru Sweets. Its website wholesomesweet.com draws about 16 thousand monthly visits. Wholesome offers products and services including Organic Fair Trade Dark Brown Sugar, Organic Fair Trade Light Brown Sugar, Regenerative Organic Certified Cane Sugar, Organic Fair Trade Raw Unfiltered Honey, and Regenerative Certified Organic Blue Agave Nectar. Its focus areas include Food and Agriculture, Food & Beverage Products, Grocery & Staples and Sugar. Its legal entity is Whole Earth Brands, Inc. Its competitors include Oobli, MiraculeX and Grandma’s Molasses; 2 of its 3 listed competitors have raised funding.
Company details
Wholesome Sweet was founded in 2001 and is headquartered in Sugar Land, United States. The company operates in the sweeteners sector, offering products such as cane sugar, coconut palm sugar, powdered sugar, light brown sugar, and organic honey. These items are sold primarily in the USA, with availability also in Mexico, Malawi, Paraguay, and Brazil. Distribution occurs through the companys website and Amazon.
- Headquarters Sugar Land, United States
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website wholesomesweet.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Whole Earth Brands (Dec 2020)
- Legal Name Whole Earth Brands, Inc.
- Latest Funding Round$3.77M (USD), Grant
Apr 2015
- Investors
- Investments & Acquisitions
- Acquired by
Products & Services of Wholesome
Wholesome offers a comprehensive portfolio of products and services, including Organic Fair Trade Dark Brown Sugar, Organic Fair Trade Light Brown Sugar, Regenerative Organic Certified Cane Sugar, Organic Fair Trade Raw Unfiltered Honey, and Regenerative Certified Organic Blue Agave Nectar.
Organic dark brown sugar made from fair trade sources for baking.
Light brown sugar with organic and fair trade certification for home use.
Cane sugar certified for regenerative organic practices and sustainability.
Raw honey sourced organically and through fair trade initiatives.
Blue agave nectar produced with regenerative organic methods.
Apps and channels of Wholesome
its YouTube channel Wholesome has 385 subscribers and 30 videos.
Videos from Wholesome
The most watched videos on Wholesome's YouTube channel, Wholesome (385 subscribers). Click a video to play it here.
More on Wholesome.
Funding Insights of Wholesome
- Total Rounds 2
- Last Round Grant — $3.77M
- Investors Count 2
All 2 funding rounds of Wholesome with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2015 | $3.77M | Grant | – | – | |
| Apr 2012 | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Wholesome
Wholesome has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include United States Department of Agriculture, Whole Earth Brands and Quilvest Private Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
PE firm backed by quilvest group | quilvestprivateequity.com | Las Condes, Chile | ||
| arlonpartners.com | ||||
Leadership is provided on agriculture, food, and rural development matters. | 1862 | usda.gov | ||
Sweetener processing company | 2000 | wholeearthbrands.com | Chicago, United States |
Investor details for Wholesome
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People of Wholesome
7 people are tracked at Wholesome (4 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Marjorie Duyongco | Director Of Product Development & Innovation | Leadership |
Nigel Willerton | Chief Executive Officer | Leadership |
Mike Skibinski | Vice President And General Manager | Leadership |
Gregory Birdsell | Director Of Food Safety And Quality Assurance | Leadership |
Subi Zachariah | Sales Finance Manager | Team |
David Shipley | National Account Manager | Team |
Ken Chambers | Industrial Sales Manager | Team |
Complete people profiles for Wholesome
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Investments & Acquisitions by Wholesome
Wholesome has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Tru Sweets.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Brand of sweets | trusweets.com | Wheeling, United States | 2008 | Dec 2015 | •••• |
Complete acquisition details for Wholesome
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Timeline of Wholesome
6 dated milestones of Wholesome across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Wholesome is founded.
- Funding First funding round.
- Exit Acquired by arlonpartners.com.
- Funding Latest funding round, Grant, of $3.8M.
- Acquisition Acquires Tru Sweets.
- Exit Acquired by Whole Earth Brands.
Competitors of Wholesome
Wholesome has 3 listed competitors in our database, 2 of them funded. They include Oobli, MiraculeX and Grandma’s Molasses.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| oobli.com | 2014 | Davis, United States | $50.15M | Chocolate products and teas are offered by Oobli. | ||
| miraculex.com | 2014 | San Francisco, United States | $250,000 | 16 | Produces high-quality protein sweeteners for the food industry. | |
| grandmasmolasses.com | 1890 | Santa Ana, United States | Molasses products are branded and distributed by Grandma’s Molasses. |
Detailed competitors of Wholesome
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Web traffic of Wholesome
The website of Wholesome (wholesomesweet.com) receives about 15.5K visits a month and ranks #1,411,028 among all websites worldwide, #8,975 in Groceries.
- Monthly visits15.5K
▼ 21.2% vs previous month
- Unique visitors10.8K
per month
- Global rank#1,411,028
among all websites
- Category rank#8,975
Food and Drink · Groceries
- Bounce rate47%
- Pages per visit1.6
- Average visit29 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Wholesome. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
yoderscountrymarket.net | yoderscountrymarket.net | 100% | #2,229,915 | – | |
| whatsugar.com | 76% | #973,108 | View details | ||
whlsome.com | whlsome.com | 56% | #769,424 | – | |
wholesome.co | wholesome.co | 52% | #251,933 | – |
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Wholesome (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Wholesome
Complete news archive for Wholesome
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Frequently Asked Questions about Wholesome
Wholesome was founded in 2001 and raised its 1st funding round 11 years after it was founded.
Wholesome is headquartered in Sugar Land, United States. It is registered at Sugar Land, Texas, United States.
Wholesome Sweet was founded in 2001 and is headquartered in Sugar Land, United States. The company operates in the sweeteners sector, offering products such as cane sugar, coconut palm sugar, powdered sugar, light brown sugar, and organic honey. These items are sold primarily in the USA, with availability also in Mexico, Malawi, Paraguay, and Brazil. Distribution occurs through the companys website and Amazon.
Wholesome's top competitors include Oobli, Grandma’s Molasses and MiraculeX.
Wholesome offers Organic Fair Trade Dark Brown Sugar, Organic Fair Trade Light Brown Sugar, Regenerative Organic Certified Cane Sugar, Organic Fair Trade Raw Unfiltered Honey, and Regenerative Certified Organic Blue Agave Nectar.
Wholesome has made 1 acquisition, including Tru Sweets.
Wholesome has 4 investors. Key investors include United States Department of Agriculture, Whole Earth Brands, Quilvest Private Equity, and arlonpartners.com.
Wholesome operates through Whole Earth Brands, Inc..
Yes. Wholesome was acquired by Whole Earth Brands in December 2020.