Wholesome

Sugar Land, United States Founded: 2001 • Age: 25 yrs Acquired By Whole Earth Brands
Sweeteners brand
Annual revenue - Latest available
Total funding - 2 rounds
Employees - Tracked headcount
Investors 4 Known backers
Products 5 Services tracked
Competitors 7 Brand Intelligence

About Wholesome

Wholesome is a company based in Sugar Land (United States) founded in 2001 was acquired by Whole Earth Brands in December 2020. Wholesome has completed 1 acquisition, including Tru Sweets. Wholesome offers products and services including Organic Fair Trade Dark Brown Sugar, Organic Fair Trade Light Brown Sugar, Regenerative Organic Certified Cane Sugar, Organic Fair Trade Raw Unfiltered Honey, and Regenerative Certified Organic Blue Agave Nectar. Wholesome operates in a competitive market with competitors including Oobli, MiraculeX, BioNeutra, Grandma’s Molasses and Hey Shuga, among others.

  • Headquarter Sugar Land, United States
  • Sectors
    Consumer
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Whole Earth Brands, Inc.
Operational Areas
Consumer → Food, Beverage & Nutrition Unlock Sub-Sector Unlock Segment
Key Metrics
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Products & Services of Wholesome

Wholesome offers a comprehensive portfolio of products and services, including Organic Fair Trade Dark Brown Sugar, Organic Fair Trade Light Brown Sugar, Regenerative Organic Certified Cane Sugar, Organic Fair Trade Raw Unfiltered Honey, and Regenerative Certified Organic Blue Agave Nectar.

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Primary

Organic dark brown sugar made from fair trade sources for baking.

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Light brown sugar with organic and fair trade certification for home use.

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Cane sugar certified for regenerative organic practices and sustainability.

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Raw honey sourced organically and through fair trade initiatives.

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Blue agave nectar produced with regenerative organic methods.

People of Wholesome

Headcount 50-200
Employee Profiles 7
Employee Profiles
People
Marjorie Duyongco
Director Of Product Development & Innovation
People
Subi Zachariah
Sales Finance Manager
People
Gregory Birdsell
Director Of Food Safety And Quality Assurance
People
David Shipley
National Account Manager

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Funding Insights of Wholesome

Investors in Wholesome

Wholesome has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include United States Department of Agriculture, Whole Earth Brands and Quilvest Private Equity.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
PE firm backed by quilvest group
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Leadership is provided on agriculture, food, and rural development matters.
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Investor details for Wholesome

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  • Investor domains
  • Investor locations
  • Funding rounds
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Investments & Acquisitions by Wholesome

Wholesome has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Tru Sweets.

Investments
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Investment portfolio details for Wholesome

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  • Portfolio identities
  • Transaction dates
  • Round details
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Brand of sweets
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Complete acquisition details for Wholesome

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Financial Statements - Wholesome

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Detailed financials for Wholesome

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Wholesome Comparisons

Wholesome Primary company
Description
Sweeteners brand
Location
Sugar Land, United States
Founded Year
2001
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Wholesome

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Competitors of Wholesome

Wholesome operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Oobli, MiraculeX, BioNeutra, Grandma’s Molasses and Hey Shuga, among others.

Company Name Domain Founded year HQ Location Description
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Chocolate products and teas are offered by Oobli.
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Produces high-quality protein sweeteners for the food industry.
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Functional fibers for human digestion health are developed.
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Molasses products are branded and distributed by Grandma’s Molasses.
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Provides natural sweeteners, recipes, and newsletters for healthy eating options.
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Detailed competitors of Wholesome

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Latest news on Wholesome

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Complete news archive for Wholesome

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Frequently Asked Questions about Wholesome

Wholesome was founded in 2001 and raised its 1st funding round 11 years after it was founded.

Wholesome is headquartered in Sugar Land, United States. It is registered at Sugar Land, Texas, United States.

Wholesome Sweet was founded in 2001 and is headquartered in Sugar Land, United States. The company operates in the sweeteners sector, offering products such as cane sugar, coconut palm sugar, powdered sugar, light brown sugar, and organic honey. These items are sold primarily in the USA, with availability also in Mexico, Malawi, Paraguay, and Brazil. Distribution occurs through the companys website and Amazon.

Wholesome's top competitors include Oobli, BioNeutra and Grandma’s Molasses.

Wholesome offers Organic Fair Trade Dark Brown Sugar, Organic Fair Trade Light Brown Sugar, Regenerative Organic Certified Cane Sugar, Organic Fair Trade Raw Unfiltered Honey, and Regenerative Certified Organic Blue Agave Nectar.

Wholesome has made 1 acquisition, including Tru Sweets.

Wholesome has 4 investors. Key investors include United States Department of Agriculture, Whole Earth Brands, Quilvest Private Equity, and arlonpartners.com.

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