About Wholesome
Wholesome is a company based in Sugar Land (United States) founded in 2001 was acquired by Whole Earth Brands in December 2020. Wholesome has completed 1 acquisition, including Tru Sweets. Wholesome offers products and services including Organic Fair Trade Dark Brown Sugar, Organic Fair Trade Light Brown Sugar, Regenerative Organic Certified Cane Sugar, Organic Fair Trade Raw Unfiltered Honey, and Regenerative Certified Organic Blue Agave Nectar. Wholesome operates in a competitive market with competitors including Oobli, MiraculeX, BioNeutra, Grandma’s Molasses and Hey Shuga, among others.
- Headquarter Sugar Land, United States
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Whole Earth Brands, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$3.77 M (USD), Grant
Apr 01, 2015
- Investors
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Employee Count
Employee Count
- Investments & Acquisitions
- Acquired by
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Products & Services of Wholesome
Wholesome offers a comprehensive portfolio of products and services, including Organic Fair Trade Dark Brown Sugar, Organic Fair Trade Light Brown Sugar, Regenerative Organic Certified Cane Sugar, Organic Fair Trade Raw Unfiltered Honey, and Regenerative Certified Organic Blue Agave Nectar.
Organic dark brown sugar made from fair trade sources for baking.
Light brown sugar with organic and fair trade certification for home use.
Cane sugar certified for regenerative organic practices and sustainability.
Raw honey sourced organically and through fair trade initiatives.
Blue agave nectar produced with regenerative organic methods.
People of Wholesome
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Funding Insights of Wholesome
- Total Funding Total Funding
- Total Rounds 2
- Last Round Grant — $3.8M
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Apr, 2015 | Amount | Grant - Wholesome | Valuation |
investors |
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| Apr, 2012 | Amount | Series A - Wholesome | Valuation |
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Investors in Wholesome
Wholesome has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include United States Department of Agriculture, Whole Earth Brands and Quilvest Private Equity.
| Investor | Description | Founded Year | Domain | Location |
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PE firm backed by quilvest group
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Leadership is provided on agriculture, food, and rural development matters.
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Investments & Acquisitions by Wholesome
Wholesome has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Tru Sweets.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Brand of sweets
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Financial Statements - Wholesome
Wholesome Comparisons
Competitors of Wholesome
Wholesome operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Oobli, MiraculeX, BioNeutra, Grandma’s Molasses and Hey Shuga, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Chocolate products and teas are offered by Oobli.
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| domain | founded_year | HQ Location |
Produces high-quality protein sweeteners for the food industry.
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Functional fibers for human digestion health are developed.
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Molasses products are branded and distributed by Grandma’s Molasses.
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| domain | founded_year | HQ Location |
Provides natural sweeteners, recipes, and newsletters for healthy eating options.
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Frequently Asked Questions about Wholesome
Wholesome was founded in 2001 and raised its 1st funding round 11 years after it was founded.
Wholesome is headquartered in Sugar Land, United States. It is registered at Sugar Land, Texas, United States.
Wholesome Sweet was founded in 2001 and is headquartered in Sugar Land, United States. The company operates in the sweeteners sector, offering products such as cane sugar, coconut palm sugar, powdered sugar, light brown sugar, and organic honey. These items are sold primarily in the USA, with availability also in Mexico, Malawi, Paraguay, and Brazil. Distribution occurs through the companys website and Amazon.
Wholesome's top competitors include Oobli, BioNeutra and Grandma’s Molasses.
Wholesome offers Organic Fair Trade Dark Brown Sugar, Organic Fair Trade Light Brown Sugar, Regenerative Organic Certified Cane Sugar, Organic Fair Trade Raw Unfiltered Honey, and Regenerative Certified Organic Blue Agave Nectar.
Wholesome has made 1 acquisition, including Tru Sweets.
Wholesome has 4 investors. Key investors include United States Department of Agriculture, Whole Earth Brands, Quilvest Private Equity, and arlonpartners.com.