Wholesome

Sugar Land, United States Founded: 2001 • Age: 25 yrs Acquired By Whole Earth Brands
Sweeteners brand
Annual revenue - Latest available
Total funding - 2 rounds
Employees - Tracked headcount
Investors 4 Known backers
Products 5 Services tracked
Competitors 7 Brand Intelligence

About Wholesome

Wholesome is a company based in Sugar Land (United States) founded in 2001 was acquired by Whole Earth Brands in December 2020. Wholesome has completed 1 acquisition, including Tru Sweets. Wholesome offers products and services including Organic Fair Trade Dark Brown Sugar, Organic Fair Trade Light Brown Sugar, Regenerative Organic Certified Cane Sugar, Organic Fair Trade Raw Unfiltered Honey, and Regenerative Certified Organic Blue Agave Nectar. Wholesome operates in a competitive market with competitors including Oobli, MiraculeX, BioNeutra, Grandma’s Molasses and Hey Shuga, among others.

  • Headquarter Sugar Land, United States
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Whole Earth Brands, Inc.
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
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Products & Services of Wholesome

Wholesome offers a comprehensive portfolio of products and services, including Organic Fair Trade Dark Brown Sugar, Organic Fair Trade Light Brown Sugar, Regenerative Organic Certified Cane Sugar, Organic Fair Trade Raw Unfiltered Honey, and Regenerative Certified Organic Blue Agave Nectar.

Primary

Organic dark brown sugar made from fair trade sources for baking.

Light brown sugar with organic and fair trade certification for home use.

Cane sugar certified for regenerative organic practices and sustainability.

Raw honey sourced organically and through fair trade initiatives.

Blue agave nectar produced with regenerative organic methods.

People of Wholesome

Headcount 50-200
Employee Profiles 7
Employee Profiles
People
Marjorie Duyongco
Director Of Product Development & Innovation
People
Subi Zachariah
Sales Finance Manager
People
Gregory Birdsell
Director Of Food Safety And Quality Assurance
People
David Shipley
National Account Manager

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Funding Insights of Wholesome

  • Total Funding
  • Total Rounds 2
  • Last Round Grant — $3.8M
  • First Round
  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2015 Amount Grant - Wholesome Valuation

investors

Apr, 2012 Amount Series A - Wholesome Valuation

investors

Investors in Wholesome

Wholesome has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include United States Department of Agriculture, Whole Earth Brands and Quilvest Private Equity.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
PE firm backed by quilvest group
Founded Year Domain Location
-
Founded Year Domain Location
Leadership is provided on agriculture, food, and rural development matters.
Founded Year Domain Location

Investments & Acquisitions by Wholesome

Wholesome has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Tru Sweets.

Investments
Acquisitions
Company Name Description Domain Location Founded Year Amount
Brand of sweets
2008

Financial Statements - Wholesome

Wholesome Comparisons

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Competitors of Wholesome

Wholesome operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Oobli, MiraculeX, BioNeutra, Grandma’s Molasses and Hey Shuga, among others.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Chocolate products and teas are offered by Oobli.
domain founded_year HQ Location
Produces high-quality protein sweeteners for the food industry.
domain founded_year HQ Location
Functional fibers for human digestion health are developed.
domain founded_year HQ Location
Molasses products are branded and distributed by Grandma’s Molasses.
domain founded_year HQ Location
Provides natural sweeteners, recipes, and newsletters for healthy eating options.

Latest news on Wholesome

Frequently Asked Questions about Wholesome

Wholesome was founded in 2001 and raised its 1st funding round 11 years after it was founded.

Wholesome is headquartered in Sugar Land, United States. It is registered at Sugar Land, Texas, United States.

Wholesome Sweet was founded in 2001 and is headquartered in Sugar Land, United States. The company operates in the sweeteners sector, offering products such as cane sugar, coconut palm sugar, powdered sugar, light brown sugar, and organic honey. These items are sold primarily in the USA, with availability also in Mexico, Malawi, Paraguay, and Brazil. Distribution occurs through the companys website and Amazon.

Wholesome's top competitors include Oobli, BioNeutra and Grandma’s Molasses.

Wholesome offers Organic Fair Trade Dark Brown Sugar, Organic Fair Trade Light Brown Sugar, Regenerative Organic Certified Cane Sugar, Organic Fair Trade Raw Unfiltered Honey, and Regenerative Certified Organic Blue Agave Nectar.

Wholesome has made 1 acquisition, including Tru Sweets.

Wholesome has 4 investors. Key investors include United States Department of Agriculture, Whole Earth Brands, Quilvest Private Equity, and arlonpartners.com.

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