About What Sugar
What Sugar is a Healthcare company based in Richmond (United States) founded in 2016 by Adriane Mulinari Campos. It provides educational resources on sugar alternatives and shopping guides for better health. It operates on a D2C and B2C model in Healthcare and Agriculture sectors. What Sugar offers products and services including Sugar Alternative Shopping Guide, Sugar Swap Starter Kit, and Sweetener Calculator. Its focus areas include Food and Agriculture Tech, Sweetener Alternatives, Health Products and Sugar Replacement. Its legal entity is Sugar Swap Made Easy LLC. Its competitors include McCormick, Olde Thompson and Spice World.
Company details
WhatSugar, led by Adriane, a chemical engineer and food technologist, helps home cooks understand and select sugar alternatives through blogs, guides, and tools. It offers products like the Sugar Swap Starter Kit and Sweetener Calculator to simplify sweetening choices. Based in Richmond, VA, USA, it focuses on translating science into practical advice for health-conscious consumers, covering topics from natural sweeteners to sugar types.
- Headquarters Richmond, United States
- Founders Adriane Mulinari Campos
- SectorsHealthcareAgriculture
- Email••••••••
- Phone•••• ••••
- Website whatsugar.com
- Social X Facebook
- Legal Name Sugar Swap Made Easy Llc
Products & Services of What Sugar
What Sugar offers a comprehensive portfolio of products and services, including Sugar Alternative Shopping Guide, Sugar Swap Starter Kit, and Sweetener Calculator.
Guide to help select sugar alternatives in stores.
Tools for swapping sugar with alternatives effectively.
Calculator for evaluating sweetener options and costs.
People of What Sugar
1 people are tracked at What Sugar (1 in leadership).
| Name | Role | Group |
|---|---|---|
Adriane Mulinari Campos | Founder | Leadership |
Complete people profiles for What Sugar
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Competitors of What Sugar
What Sugar has 3 listed competitors in our database. They include McCormick, Olde Thompson and Spice World.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mccormick.com | 1889 | Baltimore, United States | 13,800 | Spices and seasonings are produced and branded by McCormick. | ||
| oldethompson.com | 1944 | Oxnard, United States | 316 | Spices and seasonings are produced and distributed by Olde Thompson. | ||
| spiceworldinc.com | 1949 | Orlando, United States | 130 | Spices and seasonings are branded and distributed by Spice World. |
Detailed competitors of What Sugar
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- Full competitor set
- Operating metrics
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of What Sugar
Websites that share an audience with What Sugar (whatsugar.com).
Websites whose visitors overlap most with What Sugar. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| oobli.com | 80% | 29K | #761,810 | View details | |
| wholesomesweet.com | 76% | 15.5K | #1,411,028 | View details | |
| rxsugar.com | 62% | 22.9K | View details | ||
| jungbunzlauer.com | 61% | 19.8K | #1,327,148 | View details | |
| truvia.com | 59% | 58.1K | #646,369 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for What Sugar
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Alternative Medicine Products
3 companies that operate in the same segment as What Sugar (Alternative Medicine Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Pharmaceutical therapies for smell and taste loss are developed. | 2014 | Washington, District Of Columbia, United States | USD 25.88 M | |||
Homeopathic medicines are supplied and distributed by Boiron worldwide. | 1932 | Newtown Square, Pennsylvania, United States | ||||
Manufacturer of herbal medicines | 2009 | Wilmington, Delaware, United States | USD 2.16 M |
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Frequently Asked Questions about What Sugar
What Sugar was founded in 2016.
What Sugar is headquartered in Richmond, United States. It is registered at Richmond, Virginia, United States.
WhatSugar, led by Adriane, a chemical engineer and food technologist, helps home cooks understand and select sugar alternatives through blogs, guides, and tools. It offers products like the Sugar Swap Starter Kit and Sweetener Calculator to simplify sweetening choices. Based in Richmond, VA, USA, it focuses on translating science into practical advice for health-conscious consumers, covering topics from natural sweeteners to sugar types.
What Sugar's top competitors include McCormick, Spice World and Olde Thompson.
What Sugar offers Sugar Alternative Shopping Guide, Sugar Swap Starter Kit, and Sweetener Calculator.
What Sugar operates through Sugar Swap Made Easy Llc.