About Tru
Tru is a company based in Boston (United States) founded in 2015. It operates as a Direct-to-Consumer (D2C), and Subscription Services. Tru has raised $11.7 million across 4 funding rounds from investors including Polar Beverages, Btomorrow Ventures and Food-X. Tru offers products and services including Tru Energy Sparkling, Tru Focus Sparkling, and Tru Dream Shot. Tru operates in a competitive market with competitors including Nightfood, Runa, Body Armor, Supergut and Celsius Holdings, among others.
- Headquarter Boston, United States
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Sectors
HealthcareConsumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Tru, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$11.7 M (USD)
in 4 rounds
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Latest Funding Round
$6.5 M (USD), Series A
Feb 17, 2023
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Investors
Polar Beverages
& 2 more
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Employee Count
Employee Count
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Products & Services of Tru
Tru offers a comprehensive portfolio of products and services, including Tru Energy Sparkling, Tru Focus Sparkling, and Tru Dream Shot. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Sparkling drink designed to boost energy levels daily.
Sparkling beverage crafted to enhance focus and clarity.
Wellness shot formulated to support relaxation and sleep.
Funding Insights of Tru
Tru has successfully raised a total of $11.7M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $6.5 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series A — $6.5M
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First Round
First Round
(04 Nov 2015)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2023 | Amount | Series A - Tru | Valuation | Btomorrow Ventures |
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| Oct, 2021 | Amount | Series A - Tru | Valuation | Btomorrow Ventures | |
| May, 2020 | Amount | Seed - Tru | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Tru
Tru has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Polar Beverages, Btomorrow Ventures and Food-X. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital firm investing in multiple sectors
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Founded Year | Domain | Location | |
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Food sector startups are accelerated through funding and equity programs.
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Founded Year | Domain | Location | |
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Brand of beers
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Tru
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Tru
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tru Comparisons
Competitors of Tru
Tru operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nightfood, Runa, Body Armor, Supergut and Celsius Holdings, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Nutritional snack bars are manufactured for nighttime hunger relief.
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| domain | founded_year | HQ Location |
Global payout infrastructure is provided by Runa for businesses.
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| domain | founded_year | HQ Location |
Functional beverage company manufacturing sports drink products with coconut water base
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| domain | founded_year | HQ Location |
Multi-category nutritious products are provided via an internet-first brand.
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| domain | founded_year | HQ Location |
Gluten-free energy drinks without sugar are produced by Celsius Holdings.
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| domain | founded_year | HQ Location |
Manufacturing company operating in nutrition products space
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Tru
Frequently Asked Questions about Tru
When was Tru founded?
Tru was founded in 2015.
Where is Tru located?
Tru is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Is Tru a funded company?
Tru is a funded company, having raised a total of $11.7M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.55M, raised on Nov 04, 2015.
What does Tru do?
Tru is involved in the development and distribution of functional beverages, including sparkling drinks, wellness shots, and drink mixes. These products are designed to support various health benefits such as energy, focus, relaxation, and gut health. The company operates primarily in the non-alcoholic beverage sector, targeting health-conscious consumers with natural and low-calorie options. Solutions are offered through direct-to-consumer channels and subscription models, ensuring accessibility and convenience for a wide audience.
Who are the top competitors of Tru?
Tru's top competitors include Runa, Supergut and Body Armor.
What products or services does Tru offer?
Tru offers Tru Energy Sparkling, Tru Focus Sparkling, and Tru Dream Shot.
Who are Tru's investors?
Tru has 3 investors. Key investors include Polar Beverages, Btomorrow Ventures, and Food-X.