About TRUBRANDS
TRUBRANDS is a company based in Denver (United States) founded in 2016 was acquired by Eti in February 2026. It operates as a D2C, and B2B. TRUBRANDS offers products and services including TRUBAR Protein Bars, Strawberry Shorty, Whole Lotta Macchiato, Daydreaming About Donuts, and Oh Oh Cookie Dough. TRUBRANDS operates in a competitive market with competitors including Nutrabolt, ALOHA, RXBAR, FRS and Orgain, among others.
- Headquarter Denver, United States
-
Sectors
Agriculture
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Trubrands
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of TRUBRANDS
TRUBRANDS offers a comprehensive portfolio of products and services, including TRUBAR Protein Bars, Strawberry Shorty, Whole Lotta Macchiato, Daydreaming About Donuts, and Oh Oh Cookie Dough. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Plant-based bars offering 12g protein per serving.
Vegan bar with strawberry flavor for health snacking.
Coffee-flavored plant-based bar for energy needs.
Donut-inspired vegan bar with nutritional benefits.
Cookie dough flavored bar, plant-based and protein-rich.
Funding Insights of TRUBRANDS
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in TRUBRANDS
TRUBRANDS has secured backing from 1 investor. Prominent investors backing the company include Eti. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
-
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by TRUBRANDS
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - TRUBRANDS
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Trubrands Comparisons
Competitors of TRUBRANDS
TRUBRANDS operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nutrabolt, ALOHA, RXBAR, FRS and Orgain, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Sports nutrition supplements are developed and distributed by Nutrabolt.
|
|
| domain | founded_year | HQ Location |
Brand of nutrition supplements
|
|
| domain | founded_year | HQ Location |
Protein bars are manufactured and sold as meal replacements.
|
|
| domain | founded_year | HQ Location |
Nutrition drinks and supplements are produced by FRS for athletes.
|
|
| domain | founded_year | HQ Location |
Organic nutritional drinks and health snacks are manufactured and marketed.
|
|
| domain | founded_year | HQ Location |
Healthcare & nutrition brand
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Trubrands
Frequently Asked Questions about TRUBRANDS
When was TRUBRANDS founded?
TRUBRANDS was founded in 2016.
Where is TRUBRANDS located?
TRUBRANDS is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
What does TRUBRANDS do?
TRUBAR is a Miami-based company that produces and sells plant-based protein bars in multiple flavors, emphasizing vegan and health-focused ingredients. They operate through online sales and retail partnerships, offering free shipping for orders over 50 in the US. The company targets health-conscious consumers and expands distribution via stores like Target, while maintaining clean ingredient standards.
Who are the top competitors of TRUBRANDS?
What products or services does TRUBRANDS offer?
TRUBRANDS offers TRUBAR Protein Bars, Strawberry Shorty, Whole Lotta Macchiato, Daydreaming About Donuts, and Oh Oh Cookie Dough.
Who are TRUBRANDS's investors?
TRUBRANDS has 1 investor. Key investors include Eti.