TruChoice Financial

Minneapolis, United States Founded: 2018 • Age: 8 yrs Acquired By AmeriLife
Provider of financial services

About TruChoice Financial

TruChoice Financial is a Financial Services company based in Minneapolis (United States) founded in 2018, and was acquired by AmeriLife in November 2022. Provider of financial services. Its chief executive, as recorded, is Brian Peterson. Its focus areas include Services for Investment Industry and Marketing Services.

Company details

TruChoice Financial was founded in 2018 and operates as a provider of financial services from its base in Minneapolis, United States. Core activities encompass various financial solutions tailored for clients in the sector. Operations focus on delivering essential services within the financial industry, with oversight led by CEO Brian Peterson. The company maintains a presence through its domain, truchoicefinancial.com, supporting regional financial needs.

  • Headquarters Minneapolis, United States
  • Stage Acquired
  • Sectors
    Financial Services
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website truchoicefinancial.com
  • Social LinkedIn X Facebook
  • Acquired by AmeriLife (Nov 2022)
Key Metrics

Investors in TruChoice Financial

TruChoice Financial has secured backing from 1 investor. Prominent investors backing the company include AmeriLife.

All
InvestorDescriptionFounded YearDomainLocation
Insurance and retirement solutions are provided by AmeriLife.
1971amerilife.comClearwater, United States
Premium access

Investor details for TruChoice Financial

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of TruChoice Financial

47 people are tracked at TruChoice Financial (37 in leadership, 10 in team).

NameRoleGroup
Brian Peterson
CEOLeadership
Tim Riley
Divisional Vice President - Advanced Annuity SalesLeadership
Ryan Pace
Divisional Vice President - Advanced Annuity SalesLeadership
Jeff Danner
Vice President Of Field & Strategic MarketingLeadership
Jon Cameron
Senior Director, Advanced Life And Annuity SalesLeadership
Angi Reeves
Vice President Of Communications And MultimediaLeadership
James Gisondi
Vice President--advanced Annuity SalesLeadership
Brian Kunkel
Vice President, Marketing, Product And Advanced StrategiesLeadership
Michael Bergman
Regional Vice President-advanced Annuity SalesLeadership
Angela Jacobson
Vice President- Advanced Annuity Sales At Truchoice FinancialLeadership
Dylan Smeltzer
VP Advanced Annuity SalesLeadership
Dan Perusse
Vice President - Advanced Annuity SalesLeadership
Brian D'Amato
Vice President - Advanced Life Insurance SalesLeadership
Aaron Burtzel Chfc®
Vice President - Advanced Annuity SalesLeadership
Shelly Porter-Sturm
Vice President - Advanced Annuity SalesLeadership
Mike Calder
Divisional Vice PresidentLeadership
Dave Petersen
Vice President - Advanced Annuity SalesLeadership
Steven Ackerman
Broker Dealer & Partner DevelopmentLeadership
Craig Campbell
Vice President - Advanced Annuity SalesLeadership
Brian Owens
Divisional Vice President Of SalesLeadership

27 more people are available in the full profile.

Premium access

Complete people profiles for TruChoice Financial

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of TruChoice Financial

2 dated milestones of TruChoice Financial across 4 years, from founding to its latest funding, stage changes and deals.

  1. Founded TruChoice Financial is founded.
  2. Exit Acquired by AmeriLife.

Web traffic of TruChoice Financial

The website of TruChoice Financial (truchoicefinancial.com) receives about 7.5K visits a month.

  • Monthly visits
    7.5K

    ▲ 54.2% vs previous month

Top companies in Investment & Wealth Tech

3 companies that operate in the same segment as TruChoice Financial (Investment & Wealth Tech) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Cloud-based website builder tool
2003New York, New York, United StatesUSD 591.5 MUSD 16.79 M2,161
Alternative investment platform for startups and investors is operated.
2010San Francisco, California, United StatesUSD 100 M523
Web3 infrastructure solutions are offered via a blockchain platform.
2021Palo Alto, California, United StatesUSD 336 M186
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track β€” from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • βœ“
    Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • βœ“
    Full access to every database India & global coverage, advanced filters and rich profile details
  • βœ“
    Always-on access from your team account Single premium plan for everything you see on the portal

Related news about Truchoice Financial

Premium access

Complete news archive for TruChoice Financial

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about TruChoice Financial

TruChoice Financial was founded in 2018.

TruChoice Financial is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.

Brian Peterson is the CEO of TruChoice Financial, as recorded in our data.

TruChoice Financial was founded in 2018 and operates as a provider of financial services from its base in Minneapolis, United States. Core activities encompass various financial solutions tailored for clients in the sector. Operations focus on delivering essential services within the financial industry, with oversight led by CEO Brian Peterson. The company maintains a presence through its domain, truchoicefinancial.com, supporting regional financial needs.

TruChoice Financial has 1 investor. Key investors include AmeriLife.

Yes. TruChoice Financial was acquired by AmeriLife in November 2022.

Explore millions of companies β€” effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals β€” all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available