About TrueBasics
TrueBasics is a company based in Gurugram (India) founded in 2019. It operates as a D2C. The company has 1,040 employees. TrueBasics offers products and services including Vitamins, Clean Protein Range, Wellness Range, and Lab Test Reports. TrueBasics operates in a competitive market with competitors including Kapiva, ChromaDex, Labomar, Setu and BBetter, among others.
- Headquarter Gurugram, India
- Employees 1,040
- SectorsConsumerHealthcare
- Website category Health
- Phone•••• ••••
- Website truebasics.com
- Social X Facebook Instagram YouTube
- Legal Name Bright Lifecare Private Limited
- Date of Incorporation 30 Apr, 2011
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹1,368 Cr
FY 2025 · +28% YoY
- Net Profit₹120 Cr
FY 2025 · 9% margin
- EBITDA₹78.30 Cr
FY 2025 · 6% margin
- Employee Count1,040
Associated legal entities of TrueBasics
TrueBasics operates through Bright Lifecare Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Bright Lifecare Private Limited CIN U51909DL2011PTC218346 | Active | 30 Apr 2011 | New Delhi, Delhi | ₹1,368 Cr | 1,040 | 6 | View details |
Products & Services of TrueBasics
TrueBasics offers a comprehensive portfolio of products and services, including Vitamins, Clean Protein Range, Wellness Range, and Lab Test Reports.
Essential vitamins for supporting daily health and well-being.
High-quality proteins for fitness and muscle maintenance.
Variety of wellness items for overall daily health support.
Reports for monitoring personal health and nutritional needs.
Apps and channels of TrueBasics
its YouTube channel TrueBasics has 15.2K subscribers and 20 videos.
Videos from TrueBasics
The most watched videos on TrueBasics's YouTube channel, TrueBasics (15.2K subscribers). Click a video to play it here.
More on TrueBasics.
Board of directors of Bright Lifecare Private Limited (TrueBasics)
Bright Lifecare Private Limited is the primary company behind TrueBasics. The board of Bright Lifecare Private Limited currently have 5 directors; the longest-serving is Sameer Maheshwari, appointed in 2011. 17 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sameer Maheshwari DIN 02890663 | Whole-time director | 30 Apr 2011 | 15 yrs 5 mo | Bright Lifecare Private Limited |
| Sasha Gulu Mirchandani DIN 01179921 | Director | 22 Nov 2011 | 14 yrs 10 mo | Bright Lifecare Private Limited |
| Bharadwaj Thiruvenkata Venkatavaraghavan DIN 02918495 | Nominee Director | 06 Dec 2022 | 3 yrs 10 mo | Bright Lifecare Private Limited |
| Arpit Sudhir Vinayak DIN 10782686 | Director | 30 Sep 2024 | 2 yrs | Bright Lifecare Private Limited |
| Rohit Brijmohan Mantri DIN 07435803 | Director | 28 Jan 2025 | 1 yr 8 mo | Bright Lifecare Private Limited |
Financials of TrueBasics
Figures of Bright Lifecare Private Limited, the primary company behind TrueBasics, for FY 2025. Revenue was ₹1,368 Cr (+28% year on year). Net profit was ₹120 Cr (9% margin). EBITDA was ₹78.30 Cr (6% margin). Revenue has grown at a compounded annual rate of +39% over three years and +31% over five years.
- ₹1,368 CrRevenue · FY 2025 · +28% YoY
- ₹120 CrNet profit · 9% margin
- ₹78.30 CrEBITDA · 6% margin
- ₹252 CrPaid-up capital
- 1,040Employees (provident fund records)
- +39%Revenue CAGR, 3 years
- +31%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Bright Lifecare Private Limited are on its company page.
Detailed financial statements for TrueBasics
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of TrueBasics
TrueBasics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kapiva, ChromaDex, Labomar, Setu and BBetter, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kapiva.in | 2016 | Bengaluru, India | $77.85M | 492 | Ayurvedic healthcare and nutritional products are provided by Kapiva. | |
| chromadex.com | 1999 | Irvine, United States | $3.39M | 228 | Nutritional ingredients for health and wellness are developed. | |
| labomar.com | 1998 | Treviso, Italy | $6.9M | – | Dietary supplements, diet foods, health products, and medical devices | |
| setu.in | 2017 | Mumbai, India | $1.72M | 200 | Dietary supplements with herbal extracts and vitamins are provided. | |
| bbetter.co | 2018 | Hyderabad, India | $1.89M | 151 | Nutritional supplements are provided to enhance health and wellness. | |
| lifevantage.com | 2003 | Monroe, United States | – | 248 | Nutritional products for various health ailments are provided. | |
| bioactor.com | 2005 | Maastricht, Netherlands | $2.87M | – | Ingredients for dietary supplements and functional foods are developed. | |
| bloomnu.com | 2019 | Venice, United States | $90M | 41 | Health and wellness nutritional supplements are provided by Bloom Nutrition. | |
| nutrova.com | 2011 | Mumbai, India | $2.46M | 42 | Dietary supplements are provided for wellness and muscle support. | |
| nemysisltd.com | 2015 | Dublin, Ireland | $4.1M | – | Nano-particulate supplements are developed for iron deficiency and gluten intolerance. |
Detailed competitors of TrueBasics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of TrueBasics
The website of TrueBasics (truebasics.com) receives about 608.6K visits a month and ranks #89,580 among all websites worldwide, #2,551 in Health.
- Monthly visits608.6K
▲ 26.9% vs previous month
- Unique visitors259.8K
per month
- Global rank#89,580
among all websites
- Category rank#2,551
Health · Health
- Bounce rate35%
- Pages per visit4.0
- Average visit1 min 32 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with TrueBasics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| healthkart.com | 100% | 1.4M | #44,902 | View details | |
| hyugalife.com | 96% | 2.8M | #19,500 | View details | |
| nutrabay.com | 94% | 3.1M | #19,816 | View details | |
| hancockhealth.org | 92% | 136.3K | #222,813 | View details | |
| mycf.in | 88% | 347K | #198,353 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for TrueBasics
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to TrueBasics
10 companies that operate in the same segment as TrueBasics (Pet Care Products & Services), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category supplies for pets including cats and dogs are provided. | 2005 | Sao Paulo, Brazil | USD 212.61 M | – | – | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Nutritious food products for dogs and cats are supplied. | 2009 | Bengaluru, Karnataka, India | USD 60 M | USD 84.66 M | 2,808 | |
Pet food products are provided through an internet-first brand. | 1894 | St. Louis, Missouri, United States | – | – | – | |
Birdbuddy is recognized for its AI-powered smart bird feeders. | 2002 | Wilmington, Delaware, United States | USD 30.97 M | – | – | |
Dog and cat food is manufactured and supplied worldwide. | 1968 | Aimargues, Gard, France | – | – | 97 | |
Pet products and accessories for dogs and cats are supplied. | 2008 | Gurugram, Haryana, India | USD 50 M | USD 248.35 K | 36 | |
Personalized dog food plans are provided via online subscriptions. | 2017 | Shrewsbury, Shropshire, United Kingdom | USD 21.57 M | – | 32 | |
Manufacturer and distributor of health and wellness products for dogs and cats | 2010 | Eagle, Idaho, United States | USD 2 M | USD 1.1 B | 1,933 | |
Native Pet, a pet food brand, was established in 2017. | 2017 | Saint Louis, Missouri, United States | USD 17.98 M | – | – |
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Frequently Asked Questions about TrueBasics
TrueBasics was founded in 2019.
TrueBasics is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
TrueBasics has 1,040 employees.
The primary company behind TrueBasics, Bright Lifecare Private Limited, reported revenue of ₹1,368 Cr for FY 2025, up 28% year on year.
TrueBasics is a wellness brand based in New Delhi, India, that provides a variety of self-care essentials including vitamins, clean protein products, and wellness ranges. They also offer lab test reports to support health monitoring. Customers can purchase these items online, focusing on quality nutrition and well-being, while accessing support through digital channels. The brand serves individuals seeking daily health solutions in a convenient manner.
TrueBasics offers Vitamins, Clean Protein Range, Wellness Range, and Lab Test Reports.
TrueBasics operates through Bright Lifecare Private Limited.
The legal entities of TrueBasics currently have 6 directors, including Rohit Brijmohan Mantri, Arpit Sudhir Vinayak, Bharadwaj Thiruvenkata Venkatavaraghavan and others.
The website of TrueBasics receives about 609 thousand visits a month and ranks #89,580 among all websites worldwide.