About trueBrowns
trueBrowns is a company based in Gurugram (India) founded in 2016 by Udita Bansal. trueBrowns has raised $389.75 thousand across 1 funding round from investors including GOAT Brand Labs. The company has 26 employees. trueBrowns offers products and services including Kurta Sets, Dresses, Co-ord Sets, and Jewelry. trueBrowns operates in a competitive market with competitors including Fashor, Dressfolk, Suta, House of Chikankari and Isadora Life, among others.
- Headquarter Gurugram, India
- Employees 26
- Founders Udita Bansal
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website truebrowns.com
- Social LinkedIn X Facebook Instagram
- Legal Name Truebrowns Lifestyle Private Limited
- Date of Incorporation 27 Jun, 2019
- Jurisdiction Haryana, India
- Annual Revenue₹24.81 Cr
FY 2025 · -28% YoY
- Net Loss-₹6.05 Cr
FY 2025 · -24% margin
- EBITDA-₹4.82 Cr
FY 2025 · -19% margin
- Total Equity Funding$389.75K (USD)
in 1 rounds
- Latest Funding Round$389.75K (USD), Seed
Mar 2022
- Investors
- Employee Count26
Associated legal entities of trueBrowns
trueBrowns operates through Truebrowns Lifestyle Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Truebrowns Lifestyle Private Limited CIN U18209HR2019PTC081182 | Active | 27 Jun 2019 | – | ₹24.8 Cr | 26 | 3 | View details |
Products & Services of trueBrowns
trueBrowns offers a comprehensive portfolio of products and services, including Kurta Sets, Dresses, Co-ord Sets, and Jewelry.
Outfits combining kurtas with matching pieces for daily wear
Various styles of dresses for women and events
Coordinated tops and bottoms for casual outfits
Fashion pieces like earrings and necklaces
Funding Insights of trueBrowns
trueBrowns has successfully raised a total of $389.75K through 1 strategic funding round. The most recent funding activity was a Seed round of $389.75 thousand completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $389,745
- Total Rounds 1
- Last Round Seed — $389,745
- First Round $389,745
(Mar 2022)
- Investors Count 1
All 1 funding rounds of trueBrowns with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $389,745 | Seed | $1.46M | GOAT Brand Labs | – |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2022 | $1.46M | •••••••• |
Last known valuation $1.46M (Mar 2022). 1 investors in total: 1 institutional.
Investors in trueBrowns
trueBrowns has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include GOAT Brand Labs.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment and scaling of D2C lifestyle brands are facilitated. | 2021 | goatbrandlabs.com | Bengaluru, India |
Investor details for trueBrowns
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Board of directors of Truebrowns Lifestyle Private Limited (trueBrowns)
Truebrowns Lifestyle Private Limited is the primary company behind trueBrowns. The board of Truebrowns Lifestyle Private Limited currently have 3 directors; the longest-serving is Udita Bansal, appointed in 2019. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Udita Bansal DIN 08495598 | Director | 27 Jun 2019 | 7 yrs 3 mo | Truebrowns Lifestyle Private Limited |
| Rishi Vasudev DIN 07086568 | Nominee Director | 31 Aug 2023 | 3 yrs 1 mo | Truebrowns Lifestyle Private Limited |
| Asit Patnaik DIN 10905545 | Nominee Director | 05 Dec 2025 | 10 mo | Truebrowns Lifestyle Private Limited |
People of trueBrowns
1 people are tracked at trueBrowns (1 in leadership); the tracked headcount is 26.
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership |
Complete people profiles for trueBrowns
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Financials of trueBrowns
Figures of Truebrowns Lifestyle Private Limited, the primary company behind trueBrowns, for FY 2025. Revenue was ₹24.81 Cr (-28% year on year). Net loss was -₹6.05 Cr (-24% margin). EBITDA was -₹4.82 Cr (-19% margin). Revenue has grown at a compounded annual rate of +60% over three years and +88% over five years.
- ₹24.81 CrRevenue · FY 2025 · -28% YoY
- -₹6.05 CrNet loss · -24% margin
- -₹4.82 CrEBITDA · -19% margin
- ₹0.02 CrPaid-up capital
- 26Employees (provident fund records)
- +60%Revenue CAGR, 3 years
- +88%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Truebrowns Lifestyle Private Limited are on its company page.
Detailed financial statements for trueBrowns
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of trueBrowns
3 dated milestones of trueBrowns across 6 years, from founding to its latest funding, stage changes and deals.
- Founded trueBrowns is founded.
- Funding First funding round of $390K.
- Milestone Reaches Minicorn status.
Competitors of trueBrowns
trueBrowns operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Fashor, Dressfolk, Suta, House of Chikankari and Isadora Life, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fashor.com | 2017 | Chennai, India | $6.23M | 232 | Ethnic wear for women is offered via an internet-first brand. | |
| dressfolk.com | 2015 | Delhi, India | $838,736 | 5 | Handcrafted ethnic wear for women is offered online by Dressfolk. | |
| suta.in | 2016 | Mumbai, India | – | 231 | Online platform selling traditional Indian apparel and accessories. | |
| houseofchikankari.in | 2020 | Delhi, India | $176,551 | 80 | Hand-embroidered Chikankari apparel for men and women is provided. | |
| isadoralife.com | 2019 | Raipur, India | $85,103 | – | Ethnic wear for women is offered via an internet-first brand. | |
| shobitam.com | 2019 | Sammamish, United States | – | – | Ethnic wear for women is offered online by Shobitam. | |
| tjori.com | 2011 | Delhi, India | $3.62M | 14 | Ethnic fashion products are retailed online from curated artisan sources. | |
| byshree.com | 2009 | Delhi, India | $11.49M | – | Online ethnic wear apparel for women is offered by Shree. |
Detailed competitors of trueBrowns
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of trueBrowns
The website of trueBrowns (truebrowns.com) receives about 39.8K visits a month.
- Monthly visits39.8K
▼ 49.8% vs previous month
Websites whose visitors overlap most with trueBrowns. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
hangup.in | hangup.in | 100% | – | #2,035,560 | – |
| gangafashions.com | 100% | 89K | #335,411 | View details | |
ilyzly.com | ilyzly.com | 96% | – | #2,532,612 | – |
houseofgulab.com | houseofgulab.com | 93% | – | – | – |
| taneira.com | 92% | 685.5K | #82,435 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for trueBrowns
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Truebrowns
Complete news archive for trueBrowns
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to trueBrowns
10 companies that operate in the same segment as trueBrowns (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about trueBrowns
trueBrowns was founded in 2016 and raised its 1st funding round 6 years after it was founded.
trueBrowns is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Udita Bansal is the current CEO of trueBrowns. They have also founded this company.
trueBrowns is a funded company, having raised a total of $389.75K across 1 funding round to date. The company's 1st funding round was a Seed of $389.75K, raised on Mar 2022.
trueBrowns has 26 employees.
The primary company behind trueBrowns, Truebrowns Lifestyle Private Limited, reported revenue of ₹24.81 Cr for FY 2025, down 28% year on year.
The company was founded in 2016 and is headquartered in Gurugram, India. Operations focus on the e-commerce sector for womens clothing, with a catalog that encompasses kurtas, pants, palazzos, sarees, workwear, casual wear, dresses, dupattas, and shawls. Products are distributed primarily online to serve a broad customer base in the apparel industry.
trueBrowns's top competitors include Fashor, Dressfolk and House of Chikankari.
trueBrowns offers Kurta Sets, Dresses, Co-ord Sets, and Jewelry.
trueBrowns has 1 investor. Key investors include GOAT Brand Labs.
The valuation of trueBrowns is $1.46M as of Mar 2022.
trueBrowns operates through Truebrowns Lifestyle Private Limited.