GOAT Brand Labs

Bengaluru, India Founded: 2021 • Age: 5 yrs
Investment and scaling of D2C lifestyle brands are facilitated.
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About GOAT Brand Labs

GOAT Brand Labs is a company based in Bengaluru (India) founded in 2021 by Rishi Vasudev and Rameswar Misra.. GOAT Brand Labs has raised $109 million across 8 funding rounds from investors including Flipkart, Vivriti Capital and Oxyzo. The company has 31 employees as of April 10, 2024. GOAT Brand Labs has completed 9 acquisitions, including Abhishti, Chumbak and Doggie Dabbas. GOAT Brand Labs offers products and services including Brand Marketing Service, Growth Engineering, and Optimization Service. GOAT Brand Labs operates in a competitive market with competitors including TechStyle, THG, Merama, Mensa Brands and GlobalBees, among others.

  • Headquarter Bengaluru, India
  • Employees 31 as on 10 Apr, 2024
  • Founders Rishi Vasudev, Rameswar Misra
  • Sectors
    Technology
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Goat Brand Labs Private Limited
  • Date of Incorporation 02 Jun, 2021
  • Jurisdiction Bangalore, Karnataka, India
Operational Areas
Technology → Marketing, Adtech & Commerce Technology → →
Retail → E-Commerce Technology & Services → →
Key Metrics
  • Annual Revenue
    $1.56 M (USD)
    832.28
    as on Mar 31, 2023
  • Net Profit
    $-3.13 M (USD)
    -162.44
    as on Mar 31, 2023
  • EBITDA
    $-3.23 M (USD)
    -203.35
    as on Mar 31, 2023
  • Total Equity Funding
    $109 M (USD)

    in 8 rounds

  • Latest Funding Round
    $21 M (USD), Series A

    Jul 08, 2024

  • Investors
    Flipkart

    & 18 more

  • Employee Count
    31

    as on Apr 10, 2024

  • Investments & Acquisitions
    Abhishti

    & 8 more

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Products & Services of GOAT Brand Labs

GOAT Brand Labs offers a comprehensive portfolio of products and services, including Brand Marketing Service, Growth Engineering, and Optimization Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enhances brand appeal through aesthetics and content creation

Expands brands into new products and geographies for growth

Uses AI to reduce costs and improve operations efficiency

People of GOAT Brand Labs
Headcount
Employee Profiles 1
Employee Profiles
People
Preeta Sukhtankar
founder

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Teams
Preeta Sukhtankar

founder Team

1 people

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Funding Insights of GOAT Brand Labs

GOAT Brand Labs has successfully raised a total of $109M across 8 strategic funding rounds. The most recent funding activity was a Series A round of $21 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 8
  • Last Round Series A — $21.0M
  • First Round

    (18 May 2021)

  • Investors Count 19
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2024 Amount Debt – Conventional - GOAT Brand Labs Valuation

investors
BlackRock , Mayfield
Jul, 2024 Amount Series A - GOAT Brand Labs Valuation BlackRock , Mayfield
Jun, 2022 Amount Debt – Conventional - GOAT Brand Labs Valuation

investors
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors
Emtek
Feb, 2021 Amount Post-IPO - Grab Valuation

investors
Signite Partners
Jan, 2021 Amount Post-IPO - Grab Valuation

investors
Hana Financial Group , GGV Capital
Feb, 2021 Amount Post-IPO - Grab Valuation

investors
Signite Partners

Investors in GOAT Brand Labs

GOAT Brand Labs has secured backing from 19 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Flipkart, Vivriti Capital and Oxyzo. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Mayfield
Mayfield is focused on AI innovation and venture capital investments.
Founded Year Domain Location
NB Ventures
Investments are directed toward healthcare, logistics, education, and multiple sectors.
Founded Year Domain Location
Venture Catalysts
Early-stage startup ecosystem is supported by Venture Catalysts in India.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Amitabh Bachchan family office
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Signite Partners
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Sixteenth Street Capital
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
GGV Capital
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by GOAT Brand Labs

GOAT Brand Labs has strategically engaged in corporate development activities, having acquired 9 companies. Notable acquisitions include Abhishti, Chumbak and Doggie Dabbas. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bento Cloud
Bionic investment advisor platform
2016
48East
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
GrabKios by Kudo
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
48East
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Organic Netra
Internet first brand offering organic and ayurvedic skincare products
2016
IMARA
Women's fashion apparel is retailed via private label branding.
2015
Neemli Naturals
Multi-natural lip, skin, and facial care products are sold online.
2015
Company Name Description Domain Location Founded Year Amount
OVO
OVO is recognized as a smart digital payment application.
2017
Bento Cloud
Bionic investment advisor platform
2016
GrabKios by Kudo
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
GrabKios by Kudo
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - GOAT Brand Labs

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors
Emtek
Feb, 2021 Amount Post-IPO - Grab Valuation

investors
Signite Partners
Jan, 2021 Amount Post-IPO - Grab Valuation

investors
Hana Financial Group , GGV Capital
Feb, 2021 Amount Post-IPO - Grab Valuation

investors
Signite Partners

Goat Brand Labs Comparisons

Employees
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Competitors of GOAT Brand Labs

GOAT Brand Labs operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TechStyle, THG, Merama, Mensa Brands and GlobalBees, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
TechStyle
domain founded_year HQ Location
Membership commerce solutions for fashion businesses are provided.
THG
domain founded_year HQ Location
Digital consumer brands are acquired and enabled by technology platform.
Merama
domain founded_year HQ Location
Platform acquiring eCommerce businesses
Mensa Brands
domain founded_year HQ Location
Crafts global health and wellness brands for digital platforms.
GlobalBees
domain founded_year HQ Location
Direct-to-consumer brands are built and scaled through a technology platform.
Company Name Domain Founded year HQ Location Description
inDrive
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
Bolt
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
Gojek
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
Dunzo
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Goat Brand Labs

Frequently Asked Questions about GOAT Brand Labs

When was GOAT Brand Labs founded?

GOAT Brand Labs was founded in 2021.

Where is GOAT Brand Labs located?

GOAT Brand Labs is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.

Who is the current CEO of GOAT Brand Labs?

Rishi Vasudev is the current CEO of GOAT Brand Labs. They have also founded this company.

Is GOAT Brand Labs a funded company?

GOAT Brand Labs is a funded company, having raised a total of $109M across 8 funding rounds to date.

How many employees does GOAT Brand Labs have?

As of Apr 10, 2024, the latest employee count at GOAT Brand Labs is 31.

What is the annual revenue of GOAT Brand Labs?

Annual revenue of GOAT Brand Labs is $1.56M as on Mar 31, 2023.

What does GOAT Brand Labs do?

GOAT Brand Labs was founded in 2021 in Bengaluru, India, as an investor and scaler focused on D2C lifestyle brands. Capital is provided alongside operational optimization and growth strategies to support expansion. Assistance is extended in branding and innovation, with founder expertise integrated to drive growth. Promising businesses are identified through a proprietary data-driven model, while engagement with marketplaces and financial institutions ensures portfolio sustainability.

Who are the top competitors of GOAT Brand Labs?

GOAT Brand Labs's top competitors include Mensa Brands, THG and TechStyle.

What products or services does GOAT Brand Labs offer?

GOAT Brand Labs offers Brand Marketing Service, Growth Engineering, and Optimization Service.

How many acquisitions has GOAT Brand Labs made?

GOAT Brand Labs has made 9 acquisitions, including Abhishti, Chumbak, and Doggie Dabbas.

Who are GOAT Brand Labs's investors?

GOAT Brand Labs has 19 investors. Key investors include Flipkart, Vivriti Capital, Oxyzo, Venture Catalysts, and BlackRock.

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