About IMARA
IMARA is a Retail company based in Bengaluru (India) founded in 2015 by Anjana Reddy, and was acquired by GOAT Brand Labs in January 2023. Womens fashion apparel is retailed via private label branding. The company has 10 employees. Its Indian entity Gbl Home And Kitchen Private Limited reported revenue of ₹4.07 Cr. IMARA offers products and services including Kurta Sets, Dresses and Jumpsuits, and Tops and Bottoms. Its focus areas include Consumer Goods, Apparel Brands, Casual Wear and Multi category. Its competitors include Bewakoof, Styched and Max Fashion; 2 of its 3 listed competitors have raised funding.
Company details
Imara Was Established In 2015 As A Private Label Brand Focused On Womens Fashion. Product Lines Encompass Tops, Bottoms, Accessories, Jackets, Suits, And Sweaters. Sales Occur Through Offline Stores And Online Platforms, Including Myntra And Shoppers Stop. The Brand Is Partnered With Shraddha Kapoor And Operates Under Universal Sportsbiz , Which Manages Additional Labels Like Collectabillia And Wrogn. Headquarters Are Located In Bengaluru, India.
- Headquarters Bengaluru, India
- Employees 10
- Founders Anjana Reddy
- Stage Acquired
- SectorsRetail
- Website imara.in
- Social Facebook Instagram YouTube
- Acquired by GOAT Brand Labs (Jan 2023)
- Legal Name Gbl Home And Kitchen Private Limited
- Date of Incorporation 30 Sep, 2021
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹4.07 Cr
FY 2025 · -67% YoY
- Net Loss-₹6.46 Cr
FY 2025 · -159% margin
- EBITDA-₹1.93 Cr
FY 2025 · -47% margin
- Investors
- Employee Count10
- Acquired byGOAT Brand Labs
(Jan 2023)
Associated legal entities of IMARA
IMARA operates through Gbl Home And Kitchen Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Gbl Home And Kitchen Private Limited CIN U31909KA2021FTC152564 | Active | 30 Sep 2021 | Bangalore, Karnataka | ₹4.1 Cr | 10 | 2 | View details |
Products & Services of IMARA
IMARA offers a comprehensive portfolio of products and services, including Kurta Sets, Dresses and Jumpsuits, and Tops and Bottoms.
Ethnic wear sets for women including kurtas and accessories
Casual and festive dresses designed for everyday outings
Varied tops and bottoms in fabrics like cotton for versatile wear
Apps and channels of IMARA
its YouTube channel Imara Fashion has 696 subscribers and 14 videos.
Videos from IMARA
The most watched videos on IMARA's YouTube channel, Imara Fashion (696 subscribers). Click a video to play it here.
More on Imara Fashion.
Investors in IMARA
IMARA has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include GOAT Brand Labs.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment and scaling of D2C lifestyle brands are facilitated. | 2021 | goatbrandlabs.com | Bengaluru, India |
Investor details for IMARA
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Board of directors of Gbl Home And Kitchen Private Limited (IMARA)
Gbl Home And Kitchen Private Limited is the primary company behind IMARA. The board of Gbl Home And Kitchen Private Limited currently have 2 directors; the longest-serving is Rishi Vasudev, appointed in 2021.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rishi Vasudev DIN 07086568 | Director | 30 Sep 2021 | 5 yrs 1 mo | Gbl Home And Kitchen Private Limited |
| Romica Vasudev DIN 09192162 | Director | 30 Sep 2021 | 5 yrs 1 mo | Gbl Home And Kitchen Private Limited |
People of IMARA
1 people are tracked at IMARA (1 in leadership); the tracked headcount is 10.
| Name | Role | Group |
|---|---|---|
Anjana Reddy | Founder | Leadership |
Complete people profiles for IMARA
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Financials of IMARA
Figures of Gbl Home And Kitchen Private Limited, the primary company behind IMARA, for FY 2025. Revenue was ₹4.07 Cr (-67% year on year). Net loss was -₹6.46 Cr (-159% margin). EBITDA was -₹1.93 Cr (-47% margin).
- ₹4.07 CrRevenue · FY 2025 · -67% YoY
- -₹6.46 CrNet loss · -159% margin
- -₹1.93 CrEBITDA · -47% margin
- ₹10,000Paid-up capital
- 10Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Gbl Home And Kitchen Private Limited are on its company page.
Detailed financial statements for IMARA
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of IMARA
2 dated milestones of IMARA across 8 years, from founding to its latest funding, stage changes and deals.
- Founded IMARA is founded.
- Exit Acquired by GOAT Brand Labs.
Competitors of IMARA
IMARA has 3 listed competitors in our database, 2 of them funded. They include Bewakoof, Styched and Max Fashion.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bewakoof.com | 2011 | Mumbai, India | $39.49M | 161 | Multi-category fashion products are sold by an internet-first brand. | |
| styched.in | 2019 | Bengaluru, India | $925,098 | Multi-category fashion for men and women is offered online. | ||
| maxfashion.in | 2006 | Bengaluru, India | 671 | Internet first brand of clothing, footwear, and accessories for women, men, and kids |
Detailed competitors of IMARA
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Web traffic of IMARA
The website of IMARA (imara.in) receives about 2.7K visits a month.
- Monthly visits2.7K
▲ 4.8% vs previous month
Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as IMARA (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 639.15 M | 1,031 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
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Related news about Imara
Complete news archive for IMARA
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Frequently Asked Questions about IMARA
IMARA was founded in 2015.
IMARA is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
IMARA has 10 employees.
The primary company behind IMARA, Gbl Home And Kitchen Private Limited, reported revenue of ₹4.07 Cr for FY 2025, down 67% year on year.
Imara Was Established In 2015 As A Private Label Brand Focused On Womens Fashion. Product Lines Encompass Tops, Bottoms, Accessories, Jackets, Suits, And Sweaters. Sales Occur Through Offline Stores And Online Platforms, Including Myntra And Shoppers Stop. The Brand Is Partnered With Shraddha Kapoor And Operates Under Universal Sportsbiz , Which Manages Additional Labels Like Collectabillia And Wrogn. Headquarters Are Located In Bengaluru, India.
IMARA's top competitors include Bewakoof, Styched and Max Fashion.
IMARA offers Kurta Sets, Dresses and Jumpsuits, and Tops and Bottoms.
IMARA has 1 investor. Key investors include GOAT Brand Labs.
IMARA operates through Gbl Home And Kitchen Private Limited.
Yes. IMARA was acquired by GOAT Brand Labs in January 2023.
The legal entities of IMARA currently have 2 directors, including Rishi Vasudev, Romica Vasudev.