About TrueContext
TrueContext is a Technology company based in Ottawa (Canada) founded in 2001 by Alvaro Pombo, and was acquired by Battery Ventures in March 2024. Its chief executive, as recorded, is Alvaro Pombo. Its website truecontext.com draws about 21 thousand monthly visits. TrueContext offers products and services including Field Service App, Workflow Platform, and Reporting and Analytics. Its focus areas include Enterprise Applications, Field Force Automation, Multi-Industry and Applications.
Company details
Provider of forms and workflow management for field service environments. The product modules include workflow automation, digital transformation for business operations, reporting, and analytics, mobile app extensions, and REST API, . It allows remote workers to collect data on a mobile device, access company data in the field, and share information automatically, managing the gap between field workers, and offces. The features include collecting data such as text, photos, signatures, barcodes, GPS locations, and more, document creation, user management, assest maintenace, and management, and more. It is a tool available on the subscription based pricing model.
- Headquarters Ottawa, Canada
- Founders Alvaro Pombo
- Stage Acquired
- SectorsTechnology
- Website truecontext.com
- Social LinkedIn X Facebook YouTube
- Acquired by Battery Ventures (Mar 2024)
- Investors
- Acquired byBattery Ventures
(Mar 2024)
Products & Services of TrueContext
TrueContext offers a comprehensive portfolio of products and services, including Field Service App, Workflow Platform, and Reporting and Analytics.
App for collecting field data and automating workflows.
Platform for creating and managing field workflows.
Tool for generating insights from field activity data.
Apps and channels of TrueContext
its YouTube channel TrueContext | Intelligent field service workflows has 399 subscribers and 30 videos.
Videos from TrueContext
The most watched videos on TrueContext's YouTube channel, TrueContext | Intelligent field service workflows (399 subscribers). Click a video to play it here.
Investors in TrueContext
TrueContext has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Battery Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in technology companies are conducted globally by Battery Ventures. | battery.com |
Investor details for TrueContext
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- Complete investor list
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People of TrueContext
59 people are tracked at TrueContext (13 in leadership, 46 in team).
| Name | Role | Group |
|---|---|---|
Alvaro Pombo | Founder & CEO | Leadership |
Scott Daly | Director, Implementation Services | Leadership |
Alexis Lewis | VP, Marketing | Leadership |
Christopher Allen | Director of Enterprise Sales | Leadership |
Stu R. | Director (consultant) - Strategic Initiatives | Leadership |
Naveen Reddy | VP Of Finance | Leadership |
Andrew Small | Director, Operations | Leadership |
Glenn Chenier | Chief Product Officer | Leadership |
Mansell Nelson | Head Of Partners | Leadership |
Lisa Gray | Director Sales Enablement | Leadership |
Mike Trapani | Sales Director, Strategic Accounts | Global Enterprise Division | Leadership |
Aly Mawani | VP Client Success & Operations | Leadership |
Andrew Roberts | Strategic Account Director | EMEA & APAC | Leadership |
Chris Darby | Enterprise Customer Success Manager | Team |
Pablo Rivera | Customer Success Manager | Team |
Craig MacMaster | Senior User Experience Designer | Team |
Chris Novak | CRO | Team |
Dave Sanders | Manager, Strategic Accounts | Global Enterprise | Team |
Brad Trepanier | Account Executive | Team |
Mallory Thornton | Strategic Account Executive | Team |
39 more people are available in the full profile.
Complete people profiles for TrueContext
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of TrueContext
3 dated milestones of TrueContext across 23 years, from founding to its latest funding, stage changes and deals.
- Founded TrueContext is founded.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by Battery Ventures.
Web traffic of TrueContext
The website of TrueContext (truecontext.com) receives about 21.4K visits a month.
- Monthly visits21.4K
▲ 19.8% vs previous month
Websites whose visitors overlap most with TrueContext. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| formstack.com | 100% | 6.9M | #11,237 | View details | |
| gocanvas.com | 99% | 173.6K | #249,334 | View details | |
| goco.io | 92% | 231.5K | #154,824 | View details | |
| axerosolutions.com | 92% | 34.6K | #960,035 | View details | |
| flowable.com | 92% | #383,221 | View details | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 29 similar websites and full traffic analytics for TrueContext
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- 29 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Truecontext
Complete news archive for TrueContext
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Frequently Asked Questions about TrueContext
TrueContext was founded in 2001.
TrueContext is headquartered in Ottawa, Canada. It is registered at Ottawa, Ontario, Canada.
Alvaro Pombo is the CEO of TrueContext, as recorded in our data. They have also founded this company.
Provider of forms and workflow management for field service environments. The product modules include workflow automation, digital transformation for business operations, reporting, and analytics, mobile app extensions, and REST API, . It allows remote workers to collect data on a mobile device, access company data in the field, and share information automatically, managing the gap between field workers, and offces. The features include collecting data such as text, photos, signatures, barcodes, GPS locations, and more, document creation, user management, assest maintenace, and management, and more. It is a tool available on the subscription based pricing model.
TrueContext offers Field Service App, Workflow Platform, and Reporting and Analytics.
TrueContext has 1 investor. Key investors include Battery Ventures.
Yes. TrueContext was acquired by Battery Ventures in March 2024.

