About TrueLens
TrueLens is a Healthcare company based in Cambridge (United States) founded in 2010. Social insights are integrated with CRM data for customer profiling. TrueLens has raised $1.2 million across 1 funding round from investors including Vocal Remover, 500 Global and CRV. The company has 928 employees. TrueLens offers products and services including TrueLens Contact Lenses, Glasses, and Sunglasses. Its focus areas include Retail, Beauty Tech, Ecommerce and Appliances & Accessories. Its legal entity is Mister Spex AG. Its competitors include 1-800 Contacts, Tangible Science and Conforma; 2 of its 3 listed competitors have raised funding.
Company details
TrueLens is a division of SocMetrics. It is a solution and nbsp, for marketers that create customer records by bringing social insight and nbsp, linked to the CRM database. Social graphics tells about what truly matters to the customers by revealing their expressed brand preferences, interests, and intents sourced from their online activity and updated in real time and nbsp, It helps loyalty marketers by enriching their data with interest, intent, influence, and brand affinity data that can be leveraged for Segmentation, Retention, Upsell, and Acquisition, TrueLens analyzes Socialgraphic data on the customers of the brands such as Adidas, Game Show Network, Neiman Marcus and more.
- Headquarters Cambridge, United States
- Employees 928
- SectorsHealthcare
- Website truelens.com
- Social LinkedIn X
- Legal Name Mister Spex Ag
- Total Equity Funding$1.2M (USD)
in 1 rounds
- Latest Funding Round$1.2M (USD), Seed
Dec 2012
- InvestorsVocal Remover
& 8 more
- Employee Count928
Products & Services of TrueLens
TrueLens offers a comprehensive portfolio of products and services, including TrueLens Contact Lenses, Glasses, and Sunglasses.
Lenses for vision correction, suitable for daily or extended wear.
Frames and lenses for everyday vision needs.
Protective eyewear with optional prescription features.
Funding Insights of TrueLens
TrueLens has successfully raised a total of $1.2M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.2 million completed in December 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.2M
- Total Rounds 1
- Last Round Seed — $1.2M
- First Round $1.2M
(Dec 2012)
- Investors Count 9
All 1 funding rounds of TrueLens with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2012 | $1.2M | Seed | – | Google Ventures |
9 investors in total: 5 institutional and 4 angel.
Investors in TrueLens
TrueLens has secured backing from 9 investors, including venture fund and angel investors. Prominent investors backing the company include Vocal Remover, 500 Global and CRV.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
An online service for removing vocals from music tracks is provided. | 2014 | commonangels.com | ||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
CRV is recognized as a venture capital firm investing in technology startups. | crv.com | Palo Alto, United States | ||
US seed-stage tech startups are funded by Boston Seed Capital. | bostonseed.com | Boston, United States | ||
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
DS Dharmesh Shah | Co-founder of HubSpot, active angel investor in Indian startups | unknown_526eb486afc844c6a | ||
ND Nick Ducoff | unknown_a9c688a92dc04a679 | |||
WL Waikit Lau | unknown_54878b99fa364804a | |||
JS John Simon | Indian angel investor with focus on early-stage tech startups. | unknown_c23f49772c884af28 |
Investor details for TrueLens
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of TrueLens
2 dated milestones of TrueLens across 2 years, from founding to its latest funding, stage changes and deals.
- Founded TrueLens is founded.
- Funding First funding round of $1.2M.
Competitors of TrueLens
TrueLens has 3 listed competitors in our database, 2 of them funded. They include 1-800 Contacts, Tangible Science and Conforma.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 1800contacts.com | 1995 | Draper, United States | 967 | Online retail platform offering contact lenses | ||
| tangiblescience.com | 2011 | Menlo Park, United States | $4.33M | 8 | Polymer coating for intraocular lenses to facilitate tear secretion naturally | |
| conformacorp.com | 1999 | San Diego, United States | $56M | Cancer drugs targeting HSP90 molecular chaperones are developed. |
Detailed competitors of TrueLens
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Beauty & Skin Care Platforms
3 companies that operate in the same segment as TrueLens (Beauty & Skin Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 | ||
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | 247 | ||
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M |
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Frequently Asked Questions about TrueLens
TrueLens was founded in 2010 and raised its 1st funding round 2 years after it was founded.
TrueLens is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.
TrueLens is a funded company, having raised a total of $1.2M across 1 funding round to date. The company's 1st funding round was a Seed of $1.2M, raised on Dec 2012.
TrueLens has 928 employees.
TrueLens is a division of SocMetrics. It is a solution and nbsp, for marketers that create customer records by bringing social insight and nbsp, linked to the CRM database. Social graphics tells about what truly matters to the customers by revealing their expressed brand preferences, interests, and intents sourced from their online activity and updated in real time and nbsp, It helps loyalty marketers by enriching their data with interest, intent, influence, and brand affinity data that can be leveraged for Segmentation, Retention, Upsell, and Acquisition, TrueLens analyzes Socialgraphic data on the customers of the brands such as Adidas, Game Show Network, Neiman Marcus and more.
TrueLens's top competitors include Tangible Science, 1-800 Contacts and Conforma.
TrueLens offers TrueLens Contact Lenses, Glasses, and Sunglasses.
TrueLens has 9 investors. Key investors include Vocal Remover, 500 Global, CRV, Boston Seed Capital, and Google Ventures.
TrueLens operates through Mister Spex Ag.