About Truelytics
Truelytics is a Technology company based in Philadelphia (United States) founded in 2016, and was acquired by Envestnet in May 2022. Provider of SaaS-based data aggregation and analytics platform. Truelytics has raised $3.24 million across 5 funding rounds from investors including Envestnet, RevTech Labs and OnRamp Insurance. Truelytics offers products and services including TruePerformance, TrueContinuity, TrueMatch, and Peer Benchmark Calculator. Its focus areas include Enterprise Applications, Vertical Business Intelligence, Industry Agnostic and Finance and Accounting. Its legal entity is Truelytics, Inc. Its competitors include Incorta, insightsoftware and OneStream Software; 3 of its 3 listed competitors have raised funding.
Company details
Truelytics was founded in 2016 in Philadelphia, United States, within the fintech sector. A SaaS-based platform for data aggregation and analytics is offered to financial advisors and wealth managers. Portfolio performance is monitored and managed through the service, while benchmark tools are provided for peer comparisons. Operations focus on enabling data-driven decisions in wealth management practices across the United States.
- Headquarters Philadelphia, United States
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website truelytics.com
- Social LinkedIn X Facebook
- Acquired by Envestnet (May 2022)
- Legal Name Truelytics, Inc.
Products & Services of Truelytics
Truelytics offers a comprehensive portfolio of products and services, including TruePerformance, TrueContinuity, TrueMatch, and Peer Benchmark Calculator.
Provides indices and KPIs for business health and performance tracking.
Offers secure storage for emergency continuity and unplanned succession.
Facilitates online marketplace for advisory firm succession and growth.
Delivers real-time firm comparisons using financial data metrics.
Funding Insights of Truelytics
Truelytics has successfully raised a total of $3.24M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.24M
- Total Rounds 5
- First Round $100,000
(Sep 2016)
- Investors Count 2
All 5 funding rounds of Truelytics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | Series A | – | RevTech Labs | – | |
| May 2021 | $100,000 | Series A | – | OnRamp Insurance | – |
| Jul 2019 | $40,000 | Series A | – | – | – |
| Mar 2018 | $3M | Series A | – | – | – |
| Sep 2016 | $100,000 | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in Truelytics
Truelytics has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Envestnet, RevTech Labs and OnRamp Insurance.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| revtechlabs.co | ||||
| onrampinsurance.com | ||||
Cloud-based solutions are offered for wealth management and financial advising. | 1999 | envestnet.com | Berwyn, United States |
Investor details for Truelytics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Truelytics
579 people are tracked at Truelytics (242 in leadership, 337 in team).
| Name | Role | Group |
|---|---|---|
Don Frerichs | Sr. VP Investment Management | Leadership |
Tyler Vonhummel | HNW Programs Director | Leadership |
Heather Davidson | Head Of HR Technology & Analytics | Leadership |
Rachel Rose | Marketing Director, Demand Generation | Leadership |
Denise V. | Cleint Service Director | Leadership |
Shelly O’Brien | Chief Legal Officer, General Counsel, and Corporate Secretary | Leadership |
Philip Gray | Director, Key Accounts | Leadership |
Arvind Prashad | Director Of Application Engineering Support | Leadership |
Sandeep Sisodia | Head Of Ump-trading Engineering | Leadership |
Bob Riggs | Regional Director, Advisor Sales & Wealth Consulting At Envestnet, Inc | Leadership |
Donna N Peeples | Chief Relationship Officer | Leadership |
Stephanie Bream | Head Of Trading Services | Leadership |
Josh Warren | Chief Financial Officer | Leadership |
Brooks Friederich | Principal Director, Investment Solutions Strategy | Leadership |
Anand Jayaram | Vice President | Leadership |
Avinash Ramadas | Director US Head - Envestnet Retirement Tech Services | Leadership |
Praveen Manikantan | Head Of Business System Analysis Group | Leadership |
Manish Shrestha | Senior Director, Solutions Architecture | Leadership |
Eric Jones | Senior Vice President, Corporate Communications | Leadership |
David Hawal | Principal Director, Investment Research - Equity & Fixed Income | Leadership |
559 more people are available in the full profile.
Complete people profiles for Truelytics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Truelytics
4 dated milestones of Truelytics across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Truelytics is founded.
- Funding First funding round of $100K.
- Funding Latest funding round, Series A,.
- Exit Acquired by Envestnet.
Competitors of Truelytics
Truelytics has 3 listed competitors in our database, 3 of them funded. They include Incorta, insightsoftware and OneStream Software.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| incorta.com | 2013 | San Mateo, United States | $202.12M | 120 | AI-based business intelligence platform is provided for real-time data analytics. | |
| insightsoftware.com | 2001 | Raleigh, United States | $801.07M | 66 | Financial reporting and performance management solutions are provided for businesses. | |
| onestreamsoftware.com | 2010 | Rochester, United States | $200M | 688 | Enterprise finance management solutions are provided by OneStream Software. |
Detailed competitors of Truelytics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Truelytics
The website of Truelytics (truelytics.com) receives about 2.2K visits a month.
- Monthly visits2.2K
▲ 5% vs previous month
Top companies in SME & Vertical Software
3 companies that operate in the same segment as Truelytics (SME & Vertical Software) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Business management software is offered for home service providers. | 2007 | Glendale, California, United States | USD 1.1 B | USD 960.97 M | 3,049 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 | ||
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M |
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Related news about Truelytics
Complete news archive for Truelytics
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Frequently Asked Questions about Truelytics
Truelytics was founded in 2016.
Truelytics is headquartered in Philadelphia, United States. It is registered at Philadelphia, Pennsylvania, United States.
Truelytics is a funded company, having raised a total of $3.24M across 5 funding rounds to date. The company's 1st funding round was a Seed of $100K, raised on Sep 2016.
Truelytics was founded in 2016 in Philadelphia, United States, within the fintech sector. A SaaS-based platform for data aggregation and analytics is offered to financial advisors and wealth managers. Portfolio performance is monitored and managed through the service, while benchmark tools are provided for peer comparisons. Operations focus on enabling data-driven decisions in wealth management practices across the United States.
Truelytics's top competitors include Incorta, OneStream Software and insightsoftware.
Truelytics offers TruePerformance, TrueContinuity, TrueMatch, and Peer Benchmark Calculator.
Truelytics has 3 investors. Key investors include Envestnet, RevTech Labs, and OnRamp Insurance.
Truelytics operates through Truelytics, Inc..
Yes. Truelytics was acquired by Envestnet in May 2022.