About Truescope
Truescope is a company based in Sydney (Australia) founded in 2020. Truescope has raised $6.2 million across 1 funding round from investors including Investible and Jelix Ventures. Truescope has completed 1 acquisition, including Universal Information Services. Truescope offers products and services including Media Monitoring Platform, Social Media Listening, and Sentiment Analysis. Truescope operates in a competitive market with competitors including Marin Software, Signal AI, Launchmetrics, Brevo and SharpSpring, among others.
- Headquarter Sydney, Australia
- SectorsMedia & EntertainmentTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website truescope.com
- Social LinkedIn X Facebook
- Legal Name Truescope, Inc.
- Total Equity Funding$6.2M (USD)
in 1 rounds
- Latest Funding Round$6.2M (USD), Series A
Feb 2022
- InvestorsInvestible
& 1 more
- Investments & Acquisitions
Products & Services of Truescope
Truescope offers a comprehensive portfolio of products and services, including Media Monitoring Platform, Social Media Listening, and Sentiment Analysis.
Tool for real-time tracking and analysis of media coverage.
Service for monitoring brand engagement on social platforms.
AI feature for assessing tone in media content.
Funding Insights of Truescope
Truescope has successfully raised a total of $6.2M through 1 strategic funding round. The most recent funding activity was a Series A round of $6.2 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.2M
- Total Rounds 1
- Last Round Series A — $6.2M
- First Round $6.2M
(Feb 2022)
- Investors Count 2
All 1 funding rounds of Truescope with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $6.2M | Series A | – | – |
2 investors in total: 2 institutional.
Investors in Truescope
Truescope has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Investible and Jelix Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital investments are provided by Investible in APAC. | – | investible.com | Sydney, Australia | |
Early-stage venture capital investments are made by Jelix Ventures. | – | jelix.vc | Bondi Junction, Australia |
Investor details for Truescope
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Truescope
28 people are tracked at Truescope (14 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Jodi Ziskin | Vice President, Client Success North America At Truescope | Data, Media & Intelligence | Leadership |
Michael Bade | CTO | Leadership |
David Liu | Executive Director, Singapore | Leadership |
John Croll | CEO | Leadership |
Jeffrey Ketcham | Chief Search Strategist | Leadership |
Robbie Tan | Business Development Director | Leadership |
Sarah Phillips | Head Of Product | Leadership |
Felix Chen | Partnerships Director | Leadership |
Tiffany Yiap | Associate Business Development Director | Leadership |
Tressa Robbins | Vice President, Client Success | News Monitoring | Leadership |
Jarrod P Smith | Chief Revenue Officer | Australia, New Zealand, North America, Singapore | Leadership |
Dominic Petrus | Head Of Sales & Service, New Zealand | Leadership |
Joseph Wong | Finance Director | Leadership |
Kelvin Koh | Managing Director | Leadership |
Con Alexis | Data Development Team Lead | Team |
Paul Lourenco | Senior Software Engineer | Team |
LOGARAJ GANESAN | Finance Manager | Team |
Jean Saucier | SVP, Client Success | Team |
Nikki Chin | Senior Client Success Executive | Team |
Kun Liu | Software Engineer | Team |
8 more people are available in the full profile.
Complete people profiles for Truescope
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Truescope
Truescope has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Universal Information Services.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of concierge service for media contact management, news monitoring, and PR measurement | universal-info.com | Omaha, United States | 1908 | Jan 2023 | •••• |
Complete acquisition details for Truescope
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Truescope
3 dated milestones of Truescope across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Truescope is founded.
- Funding First funding round of $6.2M.
- Acquisition Acquires Universal Information Services.
Competitors of Truescope
Truescope operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Marin Software, Signal AI, Launchmetrics, Brevo and SharpSpring, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| marinsoftware.com | 2006 | San Francisco, United States | $100.8M | 299 | Campaign management software is provided for automating digital ad workflows. | |
| signal-ai.com | 2013 | London, United Kingdom | $267.7M | 154 | Media and regulatory updates are monitored via AI platform. | |
| launchmetrics.com | 2006 | New York, United States | $58.76M | – | Provider of Brand Performance Solutions | |
| brevo.com | 2012 | Paris, France | $197.37M | – | Cloud-based campaign management solutions are delivered for enterprises. | |
| sharpspring.com | 2011 | Gainesville, United States | – | 194 | Cloud-based sales and marketing automation is provided for SMBs. | |
| pixis.ai | 2018 | Chicago, United States | $209M | – | Provider of an AI-powered platform for advertising campaign optimization and creative generation | |
| zocket.ai | 2021 | Middletown, United States | $3.47M | 69 | An AI-powered platform for managing enterprise advertising campaigns is provided. | |
| metricool.com | 2015 | Madrid, Spain | $4.86M | – | Measure and analyze the success of digital contents | |
| pelatro.com | 2013 | Bengaluru, India | – | 244 | Multi-channel campaign management platform is offered for customer insights. |
Detailed competitors of Truescope
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Truescope
The website of Truescope (truescope.com) receives about 32K visits a month and ranks #713,123 among all websites worldwide, #3,152 in Marketing and Advertising.
- Monthly visits32K
▲ 16.7% vs previous month
- Unique visitors6.1K
per month
- Global rank#713,123
among all websites
- Category rank#3,152
Business and Consumer Services · Marketing and Advertising
- Bounce rate26%
- Pages per visit6.1
- Average visit9 min 49 sec
- DevicesDesktop 76% · Mobile 24%
Websites whose visitors overlap most with Truescope. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
everything-pr.com | everything-pr.com | 100% | – | #1,431,329 | – |
| brandwatch.com | 99% | 676.2K | #71,674 | View details | |
| talkwalker.com | 98% | 407K | #79,354 | View details | |
| redbanyan.com | 97% | – | #946,269 | View details | |
| x10.media | 95% | 4.8K | #4,524,581 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for Truescope
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Truescope
Complete news archive for Truescope
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Truescope
10 companies that operate in the same segment as Truescope (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Truescope
Truescope was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Truescope is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Truescope is a funded company, having raised a total of $6.2M across 1 funding round to date. The company's 1st funding round was a Series A of $6.2M, raised on Feb 2022.
Truescope was founded in 2020 and is headquartered in Sydney, Australia. Operations focus on the media intelligence sector, where cloud-based platforms are utilized to support informed communications decisions. Daily monitoring of millions of media posts is conducted to supply real-time data for business strategies. Services include sentiment analysis, customized dashboards, and analytics tools tailored for various users.
Truescope's top competitors include Signal AI, Marin Software and Brevo.
Truescope offers Media Monitoring Platform, Social Media Listening, and Sentiment Analysis.
Truescope has made 1 acquisition, including Universal Information Services.
Truescope has 2 investors. Key investors include Investible, and Jelix Ventures.
Truescope operates through Truescope, Inc..