About TruMedia
TruMedia is a Retail company based in Or Yehuda (Israel) founded in 2007. Provider of video surveillance analytics platform. It operates in the Retail, Industrial Goods & Manufacturing, and Media & Entertainment sectors. TruMedia has raised $4.15 million across 4 funding rounds from investors including Italian Angels for Growth and Aribea. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, Out of Home and Digital OOH.
Company details
Founded in 2007 in Or Yehuda, Israel, TruMedia operates in the video surveillance analytics sector. Real-time, automated solutions for audience measurement are delivered to retail and out-of-home advertising users. Visual attention to posters, digital signs, TV monitors, display windows, and in-store product displays is assessed. Faces of viewers are detected and tracked to evaluate actual visual exposure levels.
- Headquarters Or Yehuda, Israel
- SectorsRetailIndustrial Goods & Manufacturing Media & Entertainment
- Email••••••••
- Website tru-media.com
- Social LinkedIn X Facebook
- Total Equity Funding$4.15M (USD)
in 4 rounds
- Latest Funding Round$550K (USD), Angel Round
Dec 2011
- InvestorsItalian Angels for Growth
& 1 more
Funding Insights of TruMedia
TruMedia has successfully raised a total of $4.15M across 4 strategic funding rounds. The most recent funding activity was a Angel Round of $550 thousand completed in December 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.15M
- Total Rounds 4
- Last Round Angel Round — $550,000
- First Round $2.4M
(Apr 2010)
- Investors Count 2
All 4 funding rounds of TruMedia with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2011 | $550,000 | Angel Round | – | – | |
| Nov 2010 | $1.2M | Angel Round | – | – | |
| Jun 2010 | Seed | – | – | ||
| Apr 2010 | $2.4M | Angel Round | – | – |
2 investors in total: 2 institutional.
Investors in TruMedia
TruMedia has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Italian Angels for Growth and Aribea.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A network of business angels is formed to support innovative startups. | italianangels.net | Milan, Italy | ||
| aribea.net |
Investor details for TruMedia
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of TruMedia
3 dated milestones of TruMedia across 4 years, from founding to its latest funding, stage changes and deals.
- Founded TruMedia is founded.
- Funding First funding round of $2.4M.
- Funding Latest funding round, Angel Round, of $550K.
Web traffic of TruMedia
Websites that share an audience with TruMedia (tru-media.com).
Websites whose visitors overlap most with TruMedia. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| quividi.com | 100% | 7.7K | #2,521,074 | View details | |
| onetruemedia.com | 96% | View details | |||
| visiblemeasures.com | 92% | View details | |||
| cognovision.com | 69% | 1.5K | #9,711,566 | View details |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Trumedia
Complete news archive for TruMedia
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about TruMedia
TruMedia was founded in 2007 and raised its 1st funding round 3 years after it was founded.
TruMedia is headquartered in Or Yehuda, Israel.
TruMedia is a funded company, having raised a total of $4.15M across 4 funding rounds to date. The company's 1st funding round was a Angel Round of $2.4M, raised on Apr 2010.
Founded in 2007 in Or Yehuda, Israel, TruMedia operates in the video surveillance analytics sector. Real-time, automated solutions for audience measurement are delivered to retail and out-of-home advertising users. Visual attention to posters, digital signs, TV monitors, display windows, and in-store product displays is assessed. Faces of viewers are detected and tracked to evaluate actual visual exposure levels.
TruMedia has 2 investors. Key investors include Italian Angels for Growth, and Aribea.