About Visible Measures
Visible Measures is a company based in Boston (United States) founded in 2005 was acquired by AcuityAds in March 2017.. Visible Measures has raised $80.22 million across 11 funding rounds from investors including Northgate Capital, Advance and Commonfund. Visible Measures has completed 1 acquisition, including Vidmeter. Visible Measures operates in a competitive market with competitors including Criteo, Teads, NextRoll, Mediaocean and RhythmOne, among others.
- Headquarter Boston, United States
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$80.22 M (USD)
in 11 rounds
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Latest Funding Round
$1 M (USD), Debt – Conventional
Aug 26, 2016
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Investors
Northgate Capital
& 6 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
AcuityAds
(Mar 09, 2017)
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Funding Insights of Visible Measures
Visible Measures has successfully raised a total of $80.22M across 11 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $1 million completed in August 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 11
- Last Round Debt – Conventional — $1.0M
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First Round
First Round
(01 Jun 2006)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2016 | Amount | Debt – Conventional - Visible Measures | Valuation |
investors |
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| Oct, 2015 | Amount | Series E - Visible Measures | Valuation |
investors |
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| Oct, 2014 | Amount | Series E - Visible Measures | Valuation | Advance , Commonfund |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Visible Measures
Visible Measures has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Northgate Capital, Advance and Commonfund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Advance is engaged in long-term investment across diverse sectors.
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Founded Year | Domain | Location | |
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Private fund focused on equity, secondary market, and fund of funds investments
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Founded Year | Domain | Location | |
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Northgate Capital is engaged in venture capital and private equity investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Visible Measures
Visible Measures has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Vidmeter. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Video analytics tools provider
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2006 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Visible Measures
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Visible Measures Comparisons
Competitors of Visible Measures
Visible Measures operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Criteo, Teads, NextRoll, Mediaocean and RhythmOne, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-driven ad campaigns are managed for personalization and optimization.
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| domain | founded_year | HQ Location |
Self-service ad platforms for campaign management are provided.
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| domain | founded_year | HQ Location |
Provider of data-driven marketing technology for B2B and D2C businesses
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| domain | founded_year | HQ Location |
Advertising software and integration services are provided for enterprises.
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| domain | founded_year | HQ Location |
Audiences are connected to brands via cross-screen video advertising.
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| domain | founded_year | HQ Location |
Interactive apps are integrated into videos to boost engagement.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Visible Measures
Frequently Asked Questions about Visible Measures
When was Visible Measures founded?
Visible Measures was founded in 2005 and raised its 1st funding round 1 year after it was founded.
Where is Visible Measures located?
Visible Measures is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Is Visible Measures a funded company?
Visible Measures is a funded company, having raised a total of $80.22M across 11 funding rounds to date. The company's 1st funding round was a Series E of $7M, raised on Jun 01, 2006.
What does Visible Measures do?
Visible Measures analyzes the performance of video advertising for publishers and advertisers. Its product, Fabric is designed for brand marketers to buy consumer engagement. It lets brands, agencies, trading desks, and publishers plan, manage, and optimize for brand engagement through a programmatic self-service interface. In addition, Visible Measures offer a demand side platform and a DMP. In 2008 the company acquired Vidmeter, a small startup that produces a Billboard-type list of the most popular videos on the web.
Who are the top competitors of Visible Measures?
How many acquisitions has Visible Measures made?
Visible Measures has made 1 acquisition, including Vidmeter.
Who are Visible Measures's investors?
Visible Measures has 7 investors. Key investors include Northgate Capital, Advance, Commonfund, DAG Ventures, and Mohr Davidow Ventures.
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