About Visible Measures
Visible Measures is a company based in Boston (United States) founded in 2005 was acquired by AcuityAds in March 2017. Visible Measures has raised $80.22 million across 11 funding rounds from investors including Northgate Capital, Advance and Commonfund. Visible Measures has completed 1 acquisition, including Vidmeter. Visible Measures operates in a competitive market with competitors including Criteo, Teads, NextRoll, Mediaocean and RhythmOne, among others.
- Headquarter Boston, United States
- SectorsMedia & Entertainment
- Website visiblemeasures.com
- Social LinkedIn X
- Acquired by AcuityAds (Mar 2017)
- Total Equity Funding$80.22M (USD)
in 11 rounds
- Latest Funding Round$1M (USD), Debt – Conventional
Aug 2016
- InvestorsNorthgate Capital
& 6 more
- Investments & Acquisitions
- Acquired byAcuityAds
(Mar 2017)
Funding Insights of Visible Measures
Visible Measures has successfully raised a total of $80.22M across 11 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $1 million completed in August 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $80.22M
- Total Rounds 11
- Last Round Debt – Conventional — $1M
- First Round $800,000
(Jun 2006)
- Investors Count 6
Latest 10 of 11 funding rounds of Visible Measures with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2016 | $1M | Debt – Conventional | – | – | – |
| Oct 2015 | $1.72M | Series E | – | – | – |
| Oct 2014 | $7M | Series E | – | Advance, Commonfund | – |
| Aug 2012 | $21.5M | Series E | – | DAG Ventures, Advance | – |
| Sep 2011 | $13M | Series D | – | DAG Ventures, Advance | – |
| Apr 2011 | $7.7M | Series D | – | DAG Ventures, General Catalyst | – |
| Oct 2009 | – | Series C | – | – | |
| Mar 2009 | $10M | Series C | – | Northgate Capital, General Catalyst | – |
| Jan 2008 | $13.5M | Series B | – | – | |
| Mar 2007 | $5M | Series A | – | – |
7 investors in total: 7 institutional.
Investors in Visible Measures
Visible Measures has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Northgate Capital, Advance and Commonfund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Advance is engaged in long-term investment across diverse sectors. | – | advance.com | New York, United States | |
Private fund focused on equity, secondary market, and fund of funds investments | – | commonfund.org | Wilton, United States | |
Northgate Capital is engaged in venture capital and private equity investments. | 2000 | northgate.com | San Francisco, United States | |
Mid-stage venture capital investments and support for tech entrepreneurs. | – | dagventures.com | - | |
Venture capital investments are managed in technology and healthcare sectors by this firm. | – | mdv.com | - | |
Investment and transformation services for entrepreneurs in technology and finance sectors. | – | generalcatalyst.com | - | |
illumin is recognized as a leading demand-side advertising platform. | 2009 | acuityads.com | Toronto, Canada |
Investor details for Visible Measures
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Visible Measures
Visible Measures has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Vidmeter.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Video analytics tools provider | vidmeter.com | San Diego, United States | 2006 | Jan 2008 | •••• |
Complete acquisition details for Visible Measures
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Visible Measures
5 dated milestones of Visible Measures across 12 years, from founding to its latest funding, stage changes and deals.
Competitors of Visible Measures
Visible Measures operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Criteo, Teads, NextRoll, Mediaocean and RhythmOne, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| criteo.com | 2005 | Paris, France | $59.97M | 260 | AI-driven ad campaigns are managed for personalization and optimization. | |
| teads.com | 2011 | New York, United States | $20.75M | 1,200 | Self-service ad platforms for campaign management are provided. | |
| nextroll.com | 2006 | San Francisco, United States | $93.95M | 526 | Provider of data-driven marketing technology for B2B and D2C businesses | |
| mediaocean.com | 2006 | New York, United States | – | 540 | Advertising software and integration services are provided for enterprises. | |
| rhythmone.com | 2004 | San Francisco, United States | $41.93M | 517 | Audiences are connected to brands via cross-screen video advertising. | |
| viewbix.com | 2011 | Bet Shemesh, Israel | $6.2M | – | Interactive apps are integrated into videos to boost engagement. | |
| adcash.com | 2007 | Tallinn, Estonia | $23.61M | 65 | Targeted ad placements are provided via an advertising network. | |
| adux.com | 1996 | Levallois Perret, France | – | – | Online advertising and electronic payments solutions are provided by AdUX. | |
| sightly.com | 2006 | New York, United States | $15.72M | – | Multichannel video ad campaign management solutions are provided. | |
| unified.com | 2011 | New York, United States | $55.6M | 115 | Social media advertising services are delivered across digital platforms. |
Detailed competitors of Visible Measures
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Visible Measures
Websites that share an audience with Visible Measures (visiblemeasures.com).
Websites whose visitors overlap most with Visible Measures. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adage.com | 100% | – | #100,285 | View details | |
| tubemogul.com | 92% | – | – | View details | |
| comscore.com | 90% | 177.1K | #224,735 | View details | |
compete.com | compete.com | 70% | – | – | – |
| tynt.com | 61% | 160.1K | #127,660 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Visible Measures
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Visible Measures
Complete news archive for Visible Measures
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Visible Measures
10 companies that operate in the same segment as Visible Measures (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Visible Measures
Visible Measures was founded in 2005 and raised its 1st funding round 1 year after it was founded.
Visible Measures is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Visible Measures is a funded company, having raised a total of $80.22M across 11 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Jun 2006.
Visible Measures analyzes the performance of video advertising for publishers and advertisers. Its product, Fabric is designed for brand marketers to buy consumer engagement. It lets brands, agencies, trading desks, and publishers plan, manage, and optimize for brand engagement through a programmatic self-service interface. In addition, Visible Measures offer a demand side platform and a DMP. In 2008 the company acquired Vidmeter, a small startup that produces a Billboard-type list of the most popular videos on the web.
Visible Measures has made 1 acquisition, including Vidmeter.
Visible Measures has 7 investors. Key investors include Northgate Capital, Advance, Commonfund, DAG Ventures, and Mohr Davidow Ventures.
Yes. Visible Measures was acquired by AcuityAds in March 2017.