About Visible Measures
Visible Measures is a company based in Boston (United States) founded in 2005 was acquired by AcuityAds in March 2017. Visible Measures has raised $80.22 million across 11 funding rounds from investors including Northgate Capital, Advance and Commonfund. Visible Measures has completed 1 acquisition, including Vidmeter. Visible Measures operates in a competitive market with competitors including Criteo, Teads, NextRoll, Mediaocean and RhythmOne, among others.
- Headquarter Boston, United States
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Sectors
Media & Entertainment
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Phone
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Website
Locked
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Social
Locked
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$80.22 M (USD)
in 11 rounds
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Latest Funding Round
$1 M (USD), Debt – Conventional
Aug 26, 2016
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Investors
Northgate Capital
& 6 more
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Employee Count
Not available
- Investments & Acquisitions
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Acquired by
AcuityAds
(Mar 09, 2017)
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Funding Insights of Visible Measures
Visible Measures has successfully raised a total of $80.22M across 11 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $1 million completed in August 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Visible Measures
Visible Measures has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Northgate Capital, Advance and Commonfund.
| Investor | Description | Founded Year | Domain | Location |
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Advance is engaged in long-term investment across diverse sectors.
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Private fund focused on equity, secondary market, and fund of funds investments
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Northgate Capital is engaged in venture capital and private equity investments.
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Investor details for Visible Measures
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- Investor domains
- Investor locations
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- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Visible Measures
Visible Measures has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Vidmeter.
Investment portfolio details for Visible Measures
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- Portfolio identities
- Transaction dates
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- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Video analytics tools provider
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Complete acquisition details for Visible Measures
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
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Financial Statements - Visible Measures
Detailed financials for Visible Measures
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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Visible Measures Comparisons
Peer comparison for Visible Measures
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- Named peers
- Headcount comparison
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Competitors of Visible Measures
Visible Measures operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Criteo, Teads, NextRoll, Mediaocean and RhythmOne, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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AI-driven ad campaigns are managed for personalization and optimization.
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Self-service ad platforms for campaign management are provided.
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Provider of data-driven marketing technology for B2B and D2C businesses
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Advertising software and integration services are provided for enterprises.
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Audiences are connected to brands via cross-screen video advertising.
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Interactive apps are integrated into videos to boost engagement.
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Detailed competitors of Visible Measures
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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Verified entity values are shown only after access is granted.
Latest news on Visible Measures
Complete news archive for Visible Measures
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Frequently Asked Questions about Visible Measures
Visible Measures was founded in 2005 and raised its 1st funding round 1 year after it was founded.
Visible Measures is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Visible Measures is a funded company, having raised a total of $80.22M across 11 funding rounds to date.
Visible Measures analyzes the performance of video advertising for publishers and advertisers. Its product, Fabric is designed for brand marketers to buy consumer engagement. It lets brands, agencies, trading desks, and publishers plan, manage, and optimize for brand engagement through a programmatic self-service interface. In addition, Visible Measures offer a demand side platform and a DMP. In 2008 the company acquired Vidmeter, a small startup that produces a Billboard-type list of the most popular videos on the web.
Visible Measures has made 1 acquisition, including Vidmeter.
Visible Measures has 7 investors. Key investors include Northgate Capital, Advance, Commonfund, DAG Ventures, and Mohr Davidow Ventures.