About Truvía
Truvía is a company based in Minneapolis (United States) founded in 2008 was acquired by Purpple in October 2023.. Truvía offers products and services including Truvia Packets, Truvia Liquids, and Truvia Jars. Truvía operates in a competitive market with competitors including McCormick, Olde Thompson, Spice World, Omsom and Morton Salt, among others.
- Headquarter Minneapolis, United States
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name The Truvía Company, Llc
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Products & Services of Truvía
Truvía offers a comprehensive portfolio of products and services, including Truvia Packets, Truvia Liquids, and Truvia Jars. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Calorie-free packets for sweetening beverages and recipes easily.
Liquid options for on-the-go sweetening without added sugar.
Jarred sweeteners for baking and cooking purposes.
Funding Insights of Truvía
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Truvía
Truvía has secured backing from 1 investor. Prominent investors backing the company include Purpple. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Creative agency providing strategies and ideas for global brand clients.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Truvía
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Truvía
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Truvía Comparisons
Competitors of Truvía
Truvía operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as McCormick, Olde Thompson, Spice World, Omsom and Morton Salt, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Spices and seasonings are produced and branded by McCormick.
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| domain | founded_year | HQ Location |
Spices and seasonings are produced and distributed by Olde Thompson.
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| domain | founded_year | HQ Location |
Spices and seasonings are branded and distributed by Spice World.
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| domain | founded_year | HQ Location |
Brand of spices & seasoning
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| domain | founded_year | HQ Location |
Salt is produced for consumer, industrial, and agricultural applications.
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| domain | founded_year | HQ Location |
Sweeteners including honey, agave, and molasses are procured and supplied.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Truvía
Frequently Asked Questions about Truvía
When was Truvía founded?
Truvía was founded in 2008.
Where is Truvía located?
Truvía is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.
What does Truvía do?
Truvia was established in 2008 in Minneapolis, United States, as a brand within the food and beverage sector. Natural, zero-calorie sweeteners derived from stevia are developed and distributed by the company. Operations center on supplying sugar alternatives for consumer products, with availability through grocery and retail networks across the United States. The domain truvia.com supports online information and engagement.
Who are the top competitors of Truvía?
Truvía's top competitors include McCormick, Morton Salt and MicroSalt.
What products or services does Truvía offer?
Truvía offers Truvia Packets, Truvia Liquids, and Truvia Jars.
Who are Truvía's investors?
Truvía has 1 investor. Key investors include Purpple.