Truvía

Minneapolis, United States Founded: 2008 • Age: 18 yrs Acquired By Purpple
Natural stevia-based sweeteners are marketed by the Truvia brand.

About Truvía

Truvía is a company based in Minneapolis (United States) founded in 2008 was acquired by Purpple in October 2023.. Truvía offers products and services including Truvia Packets, Truvia Liquids, and Truvia Jars. Truvía operates in a competitive market with competitors including McCormick, Olde Thompson, Spice World, Omsom and Morton Salt, among others.

  • Headquarter Minneapolis, United States
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name The Truvía Company, Llc
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Purpple

    (Oct 25, 2023)

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Products & Services of Truvía

Truvía offers a comprehensive portfolio of products and services, including Truvia Packets, Truvia Liquids, and Truvia Jars. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Calorie-free packets for sweetening beverages and recipes easily.

Liquid options for on-the-go sweetening without added sugar.

Jarred sweeteners for baking and cooking purposes.

Funding Insights of Truvía

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Truvía

Truvía has secured backing from 1 investor. Prominent investors backing the company include Purpple. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Creative agency providing strategies and ideas for global brand clients.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Truvía

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Truvía

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Truvía Comparisons

Employees
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Competitors of Truvía

Truvía operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as McCormick, Olde Thompson, Spice World, Omsom and Morton Salt, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Spices and seasonings are produced and branded by McCormick.
domain founded_year HQ Location
Spices and seasonings are produced and distributed by Olde Thompson.
domain founded_year HQ Location
Spices and seasonings are branded and distributed by Spice World.
domain founded_year HQ Location
Brand of spices & seasoning
domain founded_year HQ Location
Salt is produced for consumer, industrial, and agricultural applications.
domain founded_year HQ Location
Sweeteners including honey, agave, and molasses are procured and supplied.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Truvía

Frequently Asked Questions about Truvía

When was Truvía founded?

Truvía was founded in 2008.

Where is Truvía located?

Truvía is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.

What does Truvía do?

Truvia was established in 2008 in Minneapolis, United States, as a brand within the food and beverage sector. Natural, zero-calorie sweeteners derived from stevia are developed and distributed by the company. Operations center on supplying sugar alternatives for consumer products, with availability through grocery and retail networks across the United States. The domain truvia.com supports online information and engagement.

Who are the top competitors of Truvía?

Truvía's top competitors include McCormick, Morton Salt and MicroSalt.

What products or services does Truvía offer?

Truvía offers Truvia Packets, Truvia Liquids, and Truvia Jars.

Who are Truvía's investors?

Truvía has 1 investor. Key investors include Purpple.

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