About TULA
TULA is a Healthcare company based in New York (United States) founded in 2014, and was acquired by Procter & Gamble in January 2022. Private label skincare products for women are offered by TULA. TULA has raised $12.66 million across 2 funding rounds from investors including Procter & Gamble and L Catterton. Its website tula.com draws about 122 thousand monthly visits. TULA offers products and services including A+ Renewal Serum, Brightening Treatment Drops, Clear Up Pore Clearing Gel, Dark Spot Serum, and 24-7 Ultra Hydration Serum. Its focus areas include Retail, Beauty Tech, Ecommerce and Skin Care. Its legal entity is TULA Life, Inc. Its competitors include Atolla, Beauty by Design and Rheal; 2 of its 3 listed competitors have raised funding.
Company details
TULA was founded in 2014 in New York, United States, as a private label brand focused on skincare products for women. A range of items is provided, including cleansers, moisturizers, toners, serums, masks, primers, sunscreen, and mists, addressing various skin concerns. Operations center on product development in the beauty sector, with a patent held in probiotic technology.
- Total Equity Funding$12.66M (USD)
in 2 rounds
- Latest Funding Round$4.2M (USD), Series A
Oct 2018
- InvestorsProcter & Gamble
& 1 more
- Acquired byProcter & Gamble
(Jan 2022)
Products & Services of TULA
TULA offers a comprehensive portfolio of products and services, including A+ Renewal Serum, Brightening Treatment Drops, Clear Up Pore Clearing Gel, Dark Spot Serum, and 24-7 Ultra Hydration Serum.
Advanced retinal and peptides serum for skin renewal and anti-aging.
Triple vitamin C serum to brighten and even out skin tone.
Gel for clearing pores and controlling acne and oil.
Pro-niacinimide serum to reduce dark spots and improve complexion.
Hydrating serum for daily moisture and skin barrier protection.
Daily sunscreen gel with SPF 30 for UV protection and glow.
Funding Insights of TULA
TULA has successfully raised a total of $12.66M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4.2 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.66M
- Total Rounds 2
- Last Round Series A — $4.2M
- First Round $8.46M
(Feb 2017)
- Investors Count 1
All 2 funding rounds of TULA with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2018 | $4.2M | Series A | – | – | – |
| Feb 2017 | $8.46M | Series A | – | L Catterton | – |
2 investors in total: 2 institutional.
Investors in TULA
TULA has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Procter & Gamble and L Catterton.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States | ||
Provider of FMCG conglomerate products | 1837 | pg.com | United States |
Investor details for TULA
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of TULA
31 people are tracked at TULA (12 in leadership, 1 in board & advisors, 18 in team).
| Name | Role | Group |
|---|---|---|
Holly Gross | Director, Retention & Loyalty | Leadership |
Meagan Rosson | VP Finance & Operations | Leadership |
Bridget Ryan Vogt | Director, Brand Marketing & Content | Leadership |
Pei Loi Wong | Sr. Director Of Product Development And Regulatory | Leadership |
Shirley Chen | VP Of International | Leadership |
Maureen G. | Head Of People | Leadership |
Caitlyn K. | Director Of Inventory Planning | Leadership |
Justin Crosbie | Head Of CX | Leadership |
Alexandre Chau | Senior Director, E-commerce & Tech - Europe | Leadership |
Erin Aarsvold Taha | Vice President Brand Marketing | Leadership |
Stephanie Hegarty | Director, Brand + Product Marketing | Leadership |
Seth Hopkins | Senior Director Brand Delivery | Leadership |
Roshini Raj | Co Founder | Board & advisors |
Rachel Schier | Retail/trade Marketing Manager | Team |
Jacqueline Perrelli | Senior Manager, Content & Production | Team |
Kasia Pogorzelska | Product Development And Innovation Manager | Team |
Laina Pisano | Global Brand Manager | Team |
Nikita Schulman | Production And Procurement Senior Manager | Team |
Amanda Johnstone | Sr Manager, CRM | Team |
Jennifer Redden | Senior Inventory Planning Manager | Team |
11 more people are available in the full profile.
Complete people profiles for TULA
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of TULA
4 dated milestones of TULA across 8 years, from founding to its latest funding, stage changes and deals.
- Founded TULA is founded.
- Funding First funding round of $8.5M.
- Funding Latest funding round, Series A, of $4.2M.
- Exit Acquired by Procter & Gamble.
Competitors of TULA
TULA has 3 listed competitors in our database, 2 of them funded. They include Atolla, Beauty by Design and Rheal.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| atolla.com | 2017 | New York, United States | $5M | Internet-first brand offering customized natural skincare products | ||
| beautybydesign.com | 2016 | Los Angeles, United States | $2.2M | A direct-to-consumer brand offering natural skin care products. | ||
| rhealskincare.com | 2021 | Rockland, United States | Multi-category skin care products are offered online by Rhea. |
Detailed competitors of TULA
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of TULA
The website of TULA (tula.com) receives about 122.4K visits a month.
- Monthly visits122.4K
▼ 25.8% vs previous month
Websites whose visitors overlap most with TULA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ulta.com | 100% | 47.7M | #504 | View details | |
| mariobadescu.com | 100% | 148.1K | #235,690 | View details | |
| sephora.com | 98% | 54.5M | #494 | View details | |
| janmarini.com | 97% | View details | |||
| graceandstella.com | 95% | #352,715 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for TULA
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Skin Care Platforms
3 companies that operate in the same segment as TULA (Beauty & Skin Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 | ||
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | 247 | ||
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Tula
Complete news archive for TULA
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about TULA
TULA was founded in 2014 and raised its 1st funding round 3 years after it was founded.
TULA is headquartered in New York, United States. It is registered at New York, New York, United States.
TULA is a funded company, having raised a total of $12.66M across 2 funding rounds to date. The company's 1st funding round was a Series A of $8.46M, raised on Feb 2017.
TULA was founded in 2014 in New York, United States, as a private label brand focused on skincare products for women. A range of items is provided, including cleansers, moisturizers, toners, serums, masks, primers, sunscreen, and mists, addressing various skin concerns. Operations center on product development in the beauty sector, with a patent held in probiotic technology.
TULA's top competitors include Atolla, Rheal and Beauty by Design.
TULA offers A+ Renewal Serum, Brightening Treatment Drops, Clear Up Pore Clearing Gel, Dark Spot Serum, and 2 more products and services.
TULA has 2 investors. Key investors include Procter & Gamble, and L Catterton.
TULA operates through Tula Life, Inc..
Yes. TULA was acquired by Procter & Gamble in January 2022.
The website of TULA receives about 122 thousand visits a month.