About TULA
TULA is a company based in New York (United States) founded in 2014 was acquired by Procter & Gamble in January 2022.. TULA has raised $12.66 million across 2 funding rounds from investors including Procter & Gamble and L Catterton. TULA offers products and services including A+ Renewal Serum, Brightening Treatment Drops, Clear Up Pore Clearing Gel, Dark Spot Serum, and 24-7 Ultra Hydration Serum. TULA operates in a competitive market with competitors including Atolla, Beauty by Design, Rheal, Kura Skin and AMP Aesthetics, among others.
- Headquarter New York, United States
-
Sectors
Healthcare
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Tula Life, Inc.
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$12.66 M (USD)
in 2 rounds
-
Latest Funding Round
$4.2 M (USD), Series A
Oct 16, 2018
-
Investors
Procter & Gamble
& 1 more
-
Employee Count
Employee Count
-
Acquired by
Procter & Gamble
(Jan 05, 2022)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of TULA
TULA offers a comprehensive portfolio of products and services, including A+ Renewal Serum, Brightening Treatment Drops, Clear Up Pore Clearing Gel, Dark Spot Serum, and 24-7 Ultra Hydration Serum. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Advanced retinal and peptides serum for skin renewal and anti-aging.
Triple vitamin C serum to brighten and even out skin tone.
Gel for clearing pores and controlling acne and oil.
Pro-niacinimide serum to reduce dark spots and improve complexion.
Hydrating serum for daily moisture and skin barrier protection.
Daily sunscreen gel with SPF 30 for UV protection and glow.
Unlock access to complete
Unlock access to complete
Funding Insights of TULA
TULA has successfully raised a total of $12.66M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4.2 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $4.2M
-
First Round
First Round
(22 Feb 2017)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2018 | Amount | Series A - TULA | Valuation |
investors |
|
| Feb, 2017 | Amount | Series A - TULA | Valuation | L Catterton |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in TULA
TULA has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Procter & Gamble and L Catterton. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
L Catterton is recognized as a leading consumer-focused private equity group.
|
Founded Year | Domain | Location | |
|
Provider of FMCG conglomerate products
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by TULA
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - TULA
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tula Comparisons
Competitors of TULA
TULA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Atolla, Beauty by Design, Rheal, Kura Skin and AMP Aesthetics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet-first brand offering customized natural skincare products
|
|
| domain | founded_year | HQ Location |
A direct-to-consumer brand offering natural skin care products.
|
|
| domain | founded_year | HQ Location |
Multi-category skin care products are offered online by Rhea.
|
|
| domain | founded_year | HQ Location |
Runs a direct-to-consumer brand offering customized organic skin care products.
|
|
| domain | founded_year | HQ Location |
Provides custom skincare products and services for dermatologists and spas.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Tula
Frequently Asked Questions about TULA
When was TULA founded?
TULA was founded in 2014 and raised its 1st funding round 3 years after it was founded.
Where is TULA located?
TULA is headquartered in New York, United States. It is registered at New York, New York, United States.
Is TULA a funded company?
TULA is a funded company, having raised a total of $12.66M across 2 funding rounds to date. The company's 1st funding round was a Series A of $8.46M, raised on Feb 22, 2017.
What does TULA do?
TULA was founded in 2014 in New York, United States, as a private label brand focused on skincare products for women. A range of items is provided, including cleansers, moisturizers, toners, serums, masks, primers, sunscreen, and mists, addressing various skin concerns. Operations center on product development in the beauty sector, with a patent held in probiotic technology.
Who are the top competitors of TULA?
TULA's top competitors include Atolla, Rheal and Beauty by Design.
What products or services does TULA offer?
TULA offers A+ Renewal Serum, Brightening Treatment Drops, Clear Up Pore Clearing Gel, Dark Spot Serum, and 2 more products and services.
Who are TULA's investors?
TULA has 2 investors. Key investors include Procter & Gamble, and L Catterton.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.