About Twelve Labs
Twelve Labs is a Technology company based in Seattle (United States) founded in 2021 by SJ Kim, Aiden Lee, Soyoung Lee, Jae Lee, and Dave Chung. It operates as an AI-based platform offering video editing solutions. Twelve Labs has raised $207 million across 6 funding rounds from investors including HubSpot, Databricks and Snowflake. Its chief executive is Jae Lee. Its website twelvelabs.io draws about 124 thousand monthly visits. Twelve Labs offers products and services including Video Intelligence Platform, Marengo Model, and Pegasus Model. Its focus areas include Enterprise Applications, Video Creation Tools, Video Skimming and High Tech. Its legal entity is TWELVE LABS, INC. Its competitors include Flowstate, leanEdit, SummarizeIt and Skimthru.
Company details
Twelve Labs was founded in 2021 and is headquartered in Seattle, United States. An AI-driven platform is operated to process videos by extracting elements such as time, objects, text, conversations, people, and actions, which are converted into vectors for information synthesis. APIs are provided to support video creation and editing functionalities within the technology sector.
- Headquarters Seattle, United States
- Founders SJ Kim, Aiden Lee, Soyoung Lee, Jae Lee, Dave Chung
- SectorsTechnology
- Email••••••••
- Website twelvelabs.io
- Social LinkedIn YouTube
- Legal Name Twelve Labs, Inc.
- Total Equity Funding$207M (USD)
in 6 rounds
- Latest Funding Round$100M (USD), Series B
Jul 2026
- InvestorsHubSpot
& 26 more
Products & Services of Twelve Labs
Twelve Labs offers a comprehensive portfolio of products and services, including Video Intelligence Platform, Marengo Model, and Pegasus Model.
Platform for searching and analyzing video content with AI.
Encoder for temporal and spatial video reasoning.
Video-language model for enhanced content understanding.
Apps and channels of Twelve Labs
its YouTube channel TwelveLabs has 1.55K subscribers and 30 videos.
Videos from Twelve Labs
The most watched videos on Twelve Labs's YouTube channel, TwelveLabs (1.55K subscribers). Click a video to play it here.
More on TwelveLabs.
Funding Insights of Twelve Labs
Twelve Labs has successfully raised a total of $207M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $100 million completed in July 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $207M
- Total Rounds 6
- Last Round Series B — $100M
- First Round $5M
(Mar 2022)
- Investors Count 27
All 6 funding rounds of Twelve Labs with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2026 | $100M | Series B | – | New Enterprise Associates | |
| Dec 2024 | $30M | Series A | – | – | |
| Apr 2024 | $50M | Series A | – | New Enterprise Associates, NVentures | |
| Jul 2023 | $10M | Seed | – | – | |
| Dec 2022 | $12M | Seed | – | Radical Ventures | |
| Mar 2022 | $5M | Seed | – | Index Ventures |
27 investors in total: 20 institutional and 7 angel.
Investors in Twelve Labs
Twelve Labs has secured backing from 27 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include HubSpot, Databricks and Snowflake.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm | – | iqt.org | Washington, Dc, United States | |
Venture capital fund investing in early-stage tech startups | – | samsungnext.com | Berlin, Germany | |
Venture capital arm of Nvidia | – | nventures.ai | Santa Clara, United States | |
Venture capital firm focused on AI-driven companies | – | radical.vc | Toronto, Canada | |
Venture capital investments in technology startups and entrepreneurs. | – | indexventures.com | - | |
Builder and investor in transformative growth companies | 2016 | wndrco.com | Los Angeles, United States | |
Spring Ventures is engaged in supporting visionary tech founders. | – | springv.com | Tel Aviv, Israel | |
Startups are incubated across sectors by the agnostic studio. | – | expa.com | San Francisco, United States | |
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Venture capital investments are offered to startups by NEA. | – | nea.com | Menlo Park, United States |
Investor details for Twelve Labs
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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Verified entity values are shown only after access is granted.
People of Twelve Labs
50 people are tracked at Twelve Labs (15 in leadership, 35 in team).
| Name | Role | Group |
|---|---|---|
SJ Kim | Co-Founder | Leadership |
Aiden Lee | Co-Founder | Leadership |
Soyoung Lee | Co-Founder | Leadership |
Jae Lee | Co-Founder & CEO | Leadership |
Dave Chung | Co-Founder | Leadership |
Yoon Kim | President And Chief Strategy Officer | Leadership |
Jenny Jayoung Ahn | Head Of People And Culture, APAC | Leadership |
James Le | Head Of Developer Experience | Leadership |
Anthony Giuliani | Head Of Operations | Leadership |
Esther Kim | Director Of Product Engineering | Leadership |
June L | Global Head Of People & Culture | Leadership |
Danny Nicolopoulos | Head Of Strategic Partnerships | Leadership |
Maninder Saini | Head Of Growth | Leadership |
Bradley Hunter | Head Of Business Development, Advertising | Leadership |
Mary J. | Head Of Talent | Leadership |
Geunoh Kim | Software Engineer, Data | Team |
Amie Araghi | Account Executive | Team |
Zade I. | ML Research Engineer - Embedding And Search Finetuning | Team |
Yongrae Jo | ML Research Intern | Team |
Michael Dohn | Technical Program Manager | Team |
30 more people are available in the full profile.
Complete people profiles for Twelve Labs
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Twelve Labs
3 dated milestones of Twelve Labs across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Twelve Labs is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series B, of $100.0M.
Competitors of Twelve Labs
Twelve Labs has 4 listed competitors in our database. They include Flowstate, leanEdit, SummarizeIt and Skimthru, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| flowstate.cc | 2024 | San Francisco, United States | – | – | AI app tracks and optimizes social media habits for better focus and efficiency. | |
| leanedit.com | 2014 | Tampa, United States | – | – | Software for video-based lean process analysis and improvement. | |
| summarizeit.io | 2022 | Hannover, Germany | – | – | Provides AI-powered video summarization for quick content review and learning. | |
| skimthru.ai | 2021 | Pune, India | – | – | AI platform generates word clouds from videos for fast key point navigation and learning. |
Detailed competitors of Twelve Labs
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Verified entity values are shown only after access is granted.
Web traffic of Twelve Labs
The website of Twelve Labs (twelvelabs.io) receives about 123.9K visits a month.
- Monthly visits123.9K
▼ 7.5% vs previous month
Websites whose visitors overlap most with Twelve Labs. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| figma.com | 100% | 84.7M | #221 | View details | |
| huggingface.co | 98% | 24.9M | #1,689 | View details | |
| notion.so | 97% | 178.3M | #160 | View details | |
| wanted.co.kr | 97% | 1.7M | #26,260 | View details | |
| disquiet.io | 93% | 54.7K | #551,422 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 37 similar websites and full traffic analytics for Twelve Labs
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 37 similar websites
- Audience overlap
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Top companies in Video Creation Tools
10 companies that operate in the same segment as Twelve Labs (Video Creation Tools), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered tools for video creation from text prompts are offered. | 2017 | San Francisco, California, United States | USD 52.5 M | – | – | |
AI video generation models and production tools are developed. | 2013 | Jerusalem, Jerusalem District, Israel | USD 305 M | – | – | |
AI-based dubbing and subtitling solutions are provided for video content. | 2017 | London, England, United Kingdom | USD 536.3 M | – | – | |
AI-powered editing for photos and videos with captioning is provided. | 2021 | Boston, Massachusetts, United States | USD 85 M | – | – | |
Personalized interactive video solutions are delivered for marketing platforms. | 2007 | New York, New York, United States | USD 67.1 M | – | – | |
AI-powered video editing and content management solutions are provided. | 2016 | Los Angeles, California, United States | USD 105 M | USD 646.82 K | 1 | |
Multimedia software | 1993 | Berlin, Berlin, Germany | – | – | – | |
Automated transcribing solution provider for audio files | 2017 | San Francisco, California, United States | USD 100.59 M | – | – | |
Developer of software for video editing, PDF management, and data recovery | 2003 | Vancouver, British Columbia, Canada | USD 10 M | – | – | |
Animated content is created through a SaaS platform. | 2013 | Asse, Flemish Brabant, Belgium | USD 800 K | – | 12 |
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Related news about Twelve Labs
Complete news archive for Twelve Labs
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Frequently Asked Questions about Twelve Labs
Twelve Labs was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Twelve Labs is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Jae Lee is the current CEO of Twelve Labs. They have also founded this company.
Twelve Labs is a funded company, having raised a total of $207M across 6 funding rounds to date. The company's 1st funding round was a Seed of $5M, raised on Mar 2022.
Twelve Labs was founded in 2021 and is headquartered in Seattle, United States. An AI-driven platform is operated to process videos by extracting elements such as time, objects, text, conversations, people, and actions, which are converted into vectors for information synthesis. APIs are provided to support video creation and editing functionalities within the technology sector.
Twelve Labs offers Video Intelligence Platform, Marengo Model, and Pegasus Model.
Twelve Labs has 27 investors. Key investors include HubSpot, Databricks, Snowflake, Nvidia, and SK Telecom.
Twelve Labs operates through Twelve Labs, Inc..
The website of Twelve Labs receives about 124 thousand visits a month.