Twenga

Paris, France Founded: 2006 • Age: 20 yrs
Audience acquisition solutions for e-commerce are provided via advertising platforms.

About Twenga

Twenga is a company based in Paris (France) founded in 2006. Twenga has raised $14.55 million across 2 funding rounds from investors including 3i Group and Idinvest Partners. Twenga offers products and services including Shopping Push, Price Comparison Site, and Partner Network. Twenga operates in a competitive market with competitors including Criteo, Unified, Shopping, Hawk and AdUX, among others.

Key Metrics
  • Total Equity Funding
    $14.55M (USD)

    in 2 rounds

  • Latest Funding Round
    $11M (USD), Series B

    May 2015

  • Investors
    3i Group

    & 1 more

Products & Services of Twenga

Twenga offers a comprehensive portfolio of products and services, including Shopping Push, Price Comparison Site, and Partner Network.

Shopping Push
Traffic Acquisition

Platform for increasing e-commerce product visibility on comparison sites

Price Comparison Site
Ecommerce Tool

Service to display and compare product prices for shoppers

Partner Network
Marketing Solution

Network for expanding merchant reach and sales opportunities

Funding Insights of Twenga

Twenga has successfully raised a total of $14.55M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $11 million completed in May 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $14.55M
  • Total Rounds 2
  • Last Round Series B β€” $11M
  • First Round $3.55M

    (Dec 2013)

  • Investors Count 2

All 2 funding rounds of Twenga with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
May 2015$11MSeries B––
Dec 2013$3.55MSeries A––
Valuation history

2 investors in total: 2 institutional.

Investors in Twenga

Twenga has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include 3i Group and Idinvest Partners.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Equity investments are provided to low and middle market companies.
1997idinvest.comParis, France
Private equity firm focused on mid-market businesses
19453i.comLondon, United Kingdom
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Investor details for Twenga

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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Timeline of Twenga

3 dated milestones of Twenga across 9 years, from founding to its latest funding, stage changes and deals.

  1. Founded Twenga is founded.
  2. Funding First funding round of $3.5M.
  3. Funding Latest funding round, Series B, of $11.0M.

Competitors of Twenga

Twenga operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Criteo, Unified, Shopping, Hawk and AdUX, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
criteo.com2005Paris, France$59.97M260
AI-driven ad campaigns are managed for personalization and optimization.
unified.com2011New York, United States$55.6M115
Social media advertising services are delivered across digital platforms.
shopping.com1998Brisbane, United States–12,300
Online shopping comparison platform
hawk-tech.io2013Paris, France$4.5M–
Provider of omnichannel campaign management platform
adux.com1996Levallois Perret, France––
Online advertising and electronic payments solutions are provided by AdUX.
safedk.com2014Herzliya, Israel$5.75M–
Ad management platform for mobile apps is provided by SafeDK.
generalmobi.com2011Taipei, Taiwan$30,000–
Performance-based mobile ad platform and internet services are provided.
numberly.com2009London, United Kingdom–20
Customer insights are provided to optimize advertising campaigns.
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Detailed competitors of Twenga

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
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Web traffic of Twenga

The website of Twenga (twenga-solutions.com) receives about 2.3K visits a month.

  • Monthly visits
    2.3K

    ▼ 46.7% vs previous month

Latest news on Twenga

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Complete news archive for Twenga

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Similar companies to Twenga

10 companies that operate in the same segment as Twenga (Advertising & Marketing Tech), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United States–USD 23.77 B30,710
Platform offering mobile ad network software
2007Bengaluru, Karnataka, IndiaUSD 265.6 MUSD 268.38 M1,074
AI-driven ad campaigns are managed for personalization and optimization.
2005Paris, FranceUSD 59.97 MUSD 1.94 B3,510
Ad verification solutions are delivered for digital media campaigns.
2008New York, New York, United StatesUSD 396.5 MUSD 748.29 M1,200
Consumer intelligence-driven mobile marketing platform is provided for user acquisition.
2005Singapore, SingaporeUSD 10 MUSD 288.73 M618
Native advertising solutions are delivered via a cloud-based content platform.
2006New York, New York, United StatesUSD 403.72 MUSD 1.3 B1,800
SSP software is offered to publishers for ad inventory sales.
2006Redwood City, California, United StatesUSD 31 MUSD 282.93 M1,050
Customizable smart lock screen experiences are developed for mobile devices.
2019Bengaluru, Karnataka, IndiaUSD 390 M––
Cloud based mobile marketing analytics and attribution platform
2011San Francisco, California, United StatesUSD 1.29 B––
Mobile advertising & monetization
2007San Francisco, California, United StatesUSD 60.05 M––
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Frequently Asked Questions about Twenga

Twenga was founded in 2006 and raised its 1st funding round 7 years after it was founded.

Twenga is headquartered in Paris, France.

Twenga is a funded company, having raised a total of $14.55M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3.55M, raised on Dec 2013.

Twenga provides audience acquisition solution for e-commerce sites on main online advertising marketplaces, own shopping search sites and on the affinitAD display network. Products include Smart Feed (for Google Shopping) Smart Bid (for Google Ad word) which helps advertisers automate and manage the ad campaigns. Provides a RTB platform for bidding as well. Smart Lead product is used by advertisers to place ads on Twenga and premium partner websites.

Twenga's top competitors include Criteo, Unified and AdUX.

Twenga offers Shopping Push, Price Comparison Site, and Partner Network.

Twenga has 2 investors. Key investors include 3i Group, and Idinvest Partners.

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