About Twice
Twice is a Consumer company based in Purchase (United States) founded in 2015 by Julian, Cody Levine, and Lenny. Oral care products are branded and distributed by Twice Smiles. It operates on a Direct-to-Consumer (D2C) model. Its website smiletwice.com draws about 14 thousand monthly visits. Twice offers products and services including Oral Wellness Toothpaste, Oral Wellness Mouthwash, Oral Wellness Toothbrush, Oral Wellness Floss Picks, and Oral Wellness Whitening Strips. Its focus areas include Consumer Goods, Personal Care and Oral Hygiene. Its legal entity is Twice Twice LLC. Its competitors include Colgate, BURST and Hello Products; 2 of its 3 listed competitors have raised funding.
Company details
Twice is focused on delivering a holistic oral health system that integrates cutting-edge science with clean, plant-based ingredients. Products are developed to promote mouth-body balance by supporting the oral microbiome and balancing pH levels. The range includes toothpaste, mouthwash, toothbrushes, floss picks, and whitening strips, all formulated with wellness-focused components like colloidal silver, zinc, and antioxidant vitamins. Solutions are crafted without synthetic ingredients wherever possible, ensuring dentist-recommended active ingredients for effective results. The company operates in the personal care sector, specifically targeting oral hygiene with a health-driven approach connecting oral wellness to overall body health.
- Headquarters Purchase, United States
- Founders Julian, Cody Levine, Lenny
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website smiletwice.com
- Social LinkedIn Facebook YouTube Threads
- Legal Name Twice Twice Llc
Products & Services of Twice
Twice offers a comprehensive portfolio of products and services, including Oral Wellness Toothpaste, Oral Wellness Mouthwash, Oral Wellness Toothbrush, Oral Wellness Floss Picks, and Oral Wellness Whitening Strips.
Toothpaste is formulated for daily oral health balance.
Mouthwash is designed to support gum health daily.
Toothbrush is made with sustainable plant-based materials.
Floss picks are crafted for eco-friendly dental care.
Whitening strips are created for safe teeth brightening.
Apps and channels of Twice
its YouTube channel Twice Oral Wellness has 207 subscribers and 2 videos.
Videos from Twice
The most watched videos on Twice's YouTube channel, Twice Oral Wellness (207 subscribers). Click a video to play it here.
More on Twice Oral Wellness.
People of Twice
5 people are tracked at Twice (4 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Julian | Co-Founder | Leadership |
Cody Levine | Co-Founder | Leadership |
Lenny | Co-Founder | Leadership |
Julian Levine | CEO | Leadership |
Colbi Brooke Hardy | Brand Ambassador | Team |
Complete people profiles for Twice
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Competitors of Twice
Twice has 3 listed competitors in our database, 2 of them funded. They include Colgate, BURST and Hello Products.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| colgate.com | 1873 | New York, United States | Brand of oral care products | |||
| burstoralcare.com | 2016 | Walnut, United States | $20M | 38 | Subscription oral care service | |
| hello-products.com | 2012 | Montclair, United States | $6.4M | 26 | Oral healthcare products including toothpaste and toothbrushes are manufactured. |
Detailed competitors of Twice
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Twice
The website of Twice (smiletwice.com) receives about 14.1K visits a month.
- Monthly visits14.1K
▲ 30.6% vs previous month
Websites whose visitors overlap most with Twice. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
grinnatural.com | grinnatural.com | 100% | #3,512,551 | – | |
| ferebe.com | 96% | 20.3K | #1,578,012 | View details | |
| garnersgarden.com | 89% | #1,659,556 | View details | ||
cleanandclear.com | cleanandclear.com | 88% | #882,853 | – | |
madebydentists.com | madebydentists.com | 88% | #1,433,351 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Twice
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Twice (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Frequently Asked Questions about Twice
Twice was founded in 2015.
Twice is headquartered in Purchase, United States. It is registered at Purchase, New York, United States.
Twice is focused on delivering a holistic oral health system that integrates cutting-edge science with clean, plant-based ingredients. Products are developed to promote mouth-body balance by supporting the oral microbiome and balancing pH levels. The range includes toothpaste, mouthwash, toothbrushes, floss picks, and whitening strips, all formulated with wellness-focused components like colloidal silver, zinc, and antioxidant vitamins. Solutions are crafted without synthetic ingredients wherever possible, ensuring dentist-recommended active ingredients for effective results. The company operates in the personal care sector, specifically targeting oral hygiene with a health-driven approach connecting oral wellness to overall body health.
Twice's top competitors include BURST, Colgate and Hello Products.
Twice offers Oral Wellness Toothpaste, Oral Wellness Mouthwash, Oral Wellness Toothbrush, Oral Wellness Floss Picks, and Oral Wellness Whitening Strips.
Twice operates through Twice Twice Llc.