Uberflip

Toronto, Canada Founded: 2008 • Age: 18 yrs Acquired By PathFactory
Cloud and AI based digital content publishing and marketing platform
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About Uberflip

Uberflip is a company based in Toronto (Canada) founded in 2008 was acquired by PathFactory in July 2024.. Uberflip has raised $32.1 million across 3 funding rounds from investors including PathFactory, Updata Partners and SaaS Capital. Uberflip has completed 1 acquisition, including SnapApp. Uberflip offers products and services including Content Experience Platform and AI Content Recommendations. Uberflip operates in a competitive market with competitors including Typeface, Ceros, Tezign, Apester and Acrolinx, among others.

  • Headquarter Toronto, Canada
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $32.1 M (USD)

    in 3 rounds

  • Latest Funding Round
    $32 M (USD), Series A

    Apr 24, 2018

  • Investors
    PathFactory

    & 3 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    PathFactory

    (Jul 15, 2024)

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Products & Services of Uberflip

Uberflip offers a comprehensive portfolio of products and services, including Content Experience Platform and AI Content Recommendations. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Tool for personalizing and managing content for B2B campaigns.

Feature for suggesting personalized content to enhance engagement.

People of Uberflip
Headcount 50-200
Employee Profiles 26
Board Members and Advisors 7
Employee Profiles
People
Dev Ganesan
President & CEO
People
Brad Hefferon
Senior Manager, Customer Enablement & Program Delivery
People
Laura Empensando
Onboarding Manager & Customer Success Manager (csm)
People
Helen Baptist
COO

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Board Members and Advisors
people
Gil Nayot
Board Member
people
Andy Walter
Director
people
Nick Edouard
Co-Founder & Advisor
people
Vineet Walia
Director

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Funding Insights of Uberflip

Uberflip has successfully raised a total of $32.1M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $32 million completed in April 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $32.0M
  • First Round

    (01 Feb 2015)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2018 Amount Series A - Uberflip Valuation Updata Partners
Dec, 2016 Amount Debt – Conventional - Uberflip Valuation

investors

Feb, 2015 Amount Series A - Uberflip Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Uberflip

Uberflip has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include PathFactory, Updata Partners and SaaS Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity investments are directed toward multiple sectors.
Founded Year Domain Location
A family office managing investments across diverse asset classes.
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Uberflip

Uberflip has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SnapApp. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Interactive content creation and marketing suite
2010
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Uberflip

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Uberflip Comparisons

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Competitors of Uberflip

Uberflip operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Typeface, Ceros, Tezign, Apester and Acrolinx, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
AI-based content creation platform is offered for businesses.
domain founded_year HQ Location
Interactive content creation platform is provided for brands.
domain founded_year HQ Location
Digital infrastructure for brand content creation and management is provided.
domain founded_year HQ Location
A content engagement platform is provided for interactive media creation.
domain founded_year HQ Location
Content optimization is enabled for brands via a specialized platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Uberflip

Frequently Asked Questions about Uberflip

When was Uberflip founded?

Uberflip was founded in 2008 and raised its 1st funding round 7 years after it was founded.

Where is Uberflip located?

Uberflip is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.

Is Uberflip a funded company?

Uberflip is a funded company, having raised a total of $32.1M across 3 funding rounds to date. The company's 1st funding round was a Series A of $100K, raised on Feb 01, 2015.

What does Uberflip do?

Uberflip was established in 2008 in Toronto, Canada, as a provider of cloud and AI-driven solutions in the digital marketing sector. Content is centralized within a hub for distribution to audiences, with customer engagement supported through call-to-action features integrated with platforms like MailChimp, Hubspot, and Eloqua. Operations focus on enabling marketers to manage and convert leads efficiently, serving clients such as Kinvey, Deloitte, Box, Hard Rock Cafe, and Remax.

Who are the top competitors of Uberflip?

Uberflip's top competitors include Typeface, Tezign and Acrolinx.

What products or services does Uberflip offer?

Uberflip offers Content Experience Platform and AI Content Recommendations.

How many acquisitions has Uberflip made?

Uberflip has made 1 acquisition, including SnapApp.

Who are Uberflip's investors?

Uberflip has 4 investors. Key investors include PathFactory, Updata Partners, SaaS Capital, and Dancap Family Investment Office.

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