About Uberflip
Uberflip is a Technology company based in Toronto (Canada) founded in 2008, and was acquired by PathFactory in July 2024. Cloud and AI based digital content publishing and marketing platform. Uberflip has raised $32.1 million across 3 funding rounds from investors including PathFactory, Updata Partners and SaaS Capital. Uberflip has completed 1 acquisition, including SnapApp. Its website uberflip.com draws about 90 thousand monthly visits. Uberflip offers products and services including Content Experience Platform and AI Content Recommendations. Its focus areas include Enterprise Applications, MarketingTech, Content Marketing and Content Creation.
Company details
Uberflip was established in 2008 in Toronto, Canada, as a provider of cloud and AI-driven solutions in the digital marketing sector. Content is centralized within a hub for distribution to audiences, with customer engagement supported through call-to-action features integrated with platforms like MailChimp, Hubspot, and Eloqua. Operations focus on enabling marketers to manage and convert leads efficiently, serving clients such as Kinvey, Deloitte, Box, Hard Rock Cafe, and Remax.
- Headquarters Toronto, Canada
- Stage Acquired
- SectorsTechnology
- Website category Computers Electronics and Technology · Programming and Developer Software
- Website uberflip.com
- Social LinkedIn X Facebook Instagram
- Acquired by PathFactory (Jul 2024)
- Total Equity Funding$32.1M (USD)
in 3 rounds
- Latest Funding Round$32M (USD), Series A
Apr 2018
- InvestorsPathFactory
& 3 more
- Investments & Acquisitions
- Acquired byPathFactory
(Jul 2024)
Products & Services of Uberflip
Uberflip offers a comprehensive portfolio of products and services, including Content Experience Platform and AI Content Recommendations.
Tool for personalizing and managing content for B2B campaigns.
Feature for suggesting personalized content to enhance engagement.
Funding Insights of Uberflip
Uberflip has successfully raised a total of $32.1M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $32 million completed in April 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $32.1M
- Total Rounds 3
- Last Round Series A — $32M
- First Round $100,000
(Feb 2015)
- Investors Count 3
All 3 funding rounds of Uberflip with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2018 | $32M | Series A | – | Updata Partners | – |
| Dec 2016 | $3M | Debt – Conventional | – | – | |
| Feb 2015 | $100,000 | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Uberflip
Uberflip has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include PathFactory, Updata Partners and SaaS Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward multiple sectors. | 1998 | updata.com | ||
A family office managing investments across diverse asset classes. | 2000 | dancap.ca | Toronto, Canada | |
| saas-capital.com | ||||
AI-based analytics for content consumption and personalization are offered. | 2012 | pathfactory.com | Toronto, Canada |
Investor details for Uberflip
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Uberflip
33 people are tracked at Uberflip (14 in leadership, 7 in board & advisors, 12 in team).
| Name | Role | Group |
|---|---|---|
Dev Ganesan | President & CEO | Leadership |
Murali Kandasamy | VP Customer Experience | Leadership |
Murali K. | VP Of Growth & Strategy | Leadership |
Helen Baptist | COO | Leadership |
Bianca Tassone | Director Of Customer Success | Leadership |
Nat Venkataraman | VP, Product Management | Leadership |
Jenna Smith | Senior Director Of Product Management | Leadership |
Venk Chandran | Chief Product Officer | Leadership |
Sarah Burgess | Director, Customer Success | Leadership |
Bhanu Mohanty | Chief Technology Officer | Leadership |
Balaji Ramakrishnan | Senior Director Of Product Management | Leadership |
Stephen McDonald | CFO | Leadership |
Tarek Naim | Sr. Director Support & Post Sales SA | Leadership |
Anne Marie Kilgallon | Head, Partnerships | Leadership |
Gil Nayot | Board Member | Board & advisors |
Andy Walter | Director | Board & advisors |
Nick Edouard | Co-Founder & Advisor | Board & advisors |
Vineet Walia | Director | Board & advisors |
Jeremy Schultz | Director | Board & advisors |
Eric Kafka | Director | Board & advisors |
13 more people are available in the full profile.
Complete people profiles for Uberflip
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Investments & Acquisitions by Uberflip
Uberflip has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SnapApp.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Interactive content creation and marketing suite | snapapp.com | Newton, United States | 2010 | Dec 2019 | •••• |
Complete acquisition details for Uberflip
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Timeline of Uberflip
5 dated milestones of Uberflip across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Uberflip is founded.
- Funding First funding round of $100K.
- Funding Latest funding round, Series A, of $32.0M.
- Acquisition Acquires SnapApp.
- Exit Acquired by PathFactory.
Web traffic of Uberflip
The website of Uberflip (uberflip.com) receives about 90.1K visits a month and ranks #273,924 among all websites worldwide, #6,380 in Programming and Developer Software.
- Monthly visits90.1K
▲ 3.5% vs previous month
- Unique visitors46.8K
per month
- Global rank#273,924
among all websites
- Category rank#6,380
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate37%
- Pages per visit6.5
- Average visit1 min 13 sec
- DevicesDesktop 47% · Mobile 53%
Websites whose visitors overlap most with Uberflip. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
zmags.com | zmags.com | 100% | #104,566 | – | |
| magplus.com | 100% | 8.7K | #2,184,912 | View details | |
| clodura.ai | 95% | 108K | #296,135 | View details | |
| superoffice.com | 95% | 637.7K | #69,703 | View details | |
| uniphore.com | 95% | 68.2K | #539,918 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 27 similar websites and full traffic analytics for Uberflip
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- 27 similar websites
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Related news about Uberflip
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Frequently Asked Questions about Uberflip
Uberflip was founded in 2008 and raised its 1st funding round 7 years after it was founded.
Uberflip is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Uberflip is a funded company, having raised a total of $32.1M across 3 funding rounds to date. The company's 1st funding round was a Series A of $100K, raised on Feb 2015.
Uberflip was established in 2008 in Toronto, Canada, as a provider of cloud and AI-driven solutions in the digital marketing sector. Content is centralized within a hub for distribution to audiences, with customer engagement supported through call-to-action features integrated with platforms like MailChimp, Hubspot, and Eloqua. Operations focus on enabling marketers to manage and convert leads efficiently, serving clients such as Kinvey, Deloitte, Box, Hard Rock Cafe, and Remax.
Uberflip offers Content Experience Platform and AI Content Recommendations.
Uberflip has made 1 acquisition, including SnapApp.
Uberflip has 4 investors. Key investors include PathFactory, Updata Partners, SaaS Capital, and Dancap Family Investment Office.
Yes. Uberflip was acquired by PathFactory in July 2024.