PathFactory

Toronto, Canada Founded: 2012 • Age: 14 yrs
AI-based analytics for content consumption and personalization are offered.
Request Access

About PathFactory

PathFactory is a company based in Toronto (Canada) founded in 2012.. PathFactory has raised $26 million across 4 funding rounds from investors including VERTU Capital, Hyde Park Venture Partners and Edison Partners. PathFactory has completed 1 acquisition, including Uberflip. PathFactory offers products and services including Conversational Marketing Agent and Content Experience Platform. PathFactory operates in a competitive market with competitors including Chartbeat, Knotch, Parse.ly, Paperflite and Dragonfly, among others.

  • Headquarter Toronto, Canada
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $26 M (USD)

    in 4 rounds

  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of PathFactory

PathFactory offers a comprehensive portfolio of products and services, including Conversational Marketing Agent and Content Experience Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enables buyer self-education through personalized content recommendations.

Combines content and engagement data for B2B interactions.

People of PathFactory
Headcount 50-200
Employee Profiles 26
Board Members and Advisors 7
Employee Profiles
People
Dev Ganesan
President & CEO
People
Brad Hefferon
Senior Manager, Customer Enablement & Program Delivery
People
Laura Empensando
Onboarding Manager & Customer Success Manager (csm)
People
Helen Baptist
COO

Unlock access to complete

Board Members and Advisors
people
Gil Nayot
Board Member
people
Andy Walter
Director
people
Nick Edouard
Co-Founder & Advisor
people
Vineet Walia
Director

Unlock access to complete

Funding Insights of PathFactory

PathFactory has successfully raised a total of $26M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round
  • First Round

    (02 Aug 2016)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2021 Amount Series C - PathFactory Valuation VERTU Capital
Sep, 2017 Amount Series B - PathFactory Valuation

investors

Aug, 2017 Amount Series B - PathFactory Valuation Edison Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in PathFactory

PathFactory has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include VERTU Capital, Hyde Park Venture Partners and Edison Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Private equity fund focused on tech companies
Founded Year Domain Location
Early-stage venture capital is invested in Midwest technology startups.
Founded Year Domain Location
Provider of a growth equity firm for adaptive and personalized plans
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by PathFactory

PathFactory has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Uberflip. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Cloud and AI based digital content publishing and marketing platform
2008
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - PathFactory

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Pathfactory Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of PathFactory

PathFactory operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Chartbeat, Knotch, Parse.ly, Paperflite and Dragonfly, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Real-time analytics are delivered to websites and blogs.
domain founded_year HQ Location
AI-based content performance analytics solutions are provided for enterprises.
domain founded_year HQ Location
Audience analytics and content intelligence solutions are provided cloud-based.
domain founded_year HQ Location
Mobile-first sales enablement platform curates content for teams.
domain founded_year HQ Location
Dragonfly is engaged in providing technology consulting and engineering solutions.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Pathfactory

Frequently Asked Questions about PathFactory

When was PathFactory founded?

PathFactory was founded in 2012 and raised its 1st funding round 4 years after it was founded.

Where is PathFactory located?

PathFactory is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.

Is PathFactory a funded company?

PathFactory is a funded company, having raised a total of $26M across 4 funding rounds to date. The company's 1st funding round was a Series B of $11M, raised on Aug 02, 2016.

What does PathFactory do?

PathFactory was founded in 2012 in Toronto, Canada, and operates in the AI-driven marketing technology sector. Content consumption analytics solutions are delivered to businesses, enabling personalized recommendations and monitoring of engagement metrics such as time spent and metadata. Performance of content and channels is evaluated, while sales processes are supported through insights on leads, contacts, accounts, and opportunities across various operations.

Who are the top competitors of PathFactory?

PathFactory's top competitors include Chartbeat, Knotch and Parse.ly.

What products or services does PathFactory offer?

PathFactory offers Conversational Marketing Agent and Content Experience Platform.

How many acquisitions has PathFactory made?

PathFactory has made 1 acquisition, including Uberflip.

Who are PathFactory's investors?

PathFactory has 4 investors. Key investors include VERTU Capital, Hyde Park Venture Partners, Edison Partners, and Huff Capital Inc.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available