About Underlyn
Underlyn is a company based in Rajahmundry (India) founded in 2019 by Sruti Kante. It operates as a D2C. Underlyn offers products and services including Framed Wall Art, Throw Blankets, Tapestries, and Gift Cards. Underlyn operates in a competitive market with competitors including 10Club, Nestasia, Ellementry, Pelican Essentials and WallMantra, among others.
- Headquarter Rajahmundry, India
- Founders Sruti Kante
- SectorsConsumer
- Email••••••••
- Website underlyn.com
- Social X Facebook Instagram YouTube
- Legal Name Underlyn Art Private Limited
- Date of Incorporation 03 Dec, 2019
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹14 Lakh
FY 2023 · +690% YoY
- Net Profit₹14.8 Lakh
FY 2023 · 106% margin
- EBITDA-₹9.1 Lakh
FY 2023 · -65% margin
Associated legal entities of Underlyn
Underlyn operates through Underlyn Art Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Underlyn Art Private Limited CIN U74110KA2019PTC130293 | Active | 03 Dec 2019 | Bangalore, Karnataka | ₹0.1 Cr | – | 2 | View details |
Products & Services of Underlyn
Underlyn offers a comprehensive portfolio of products and services, including Framed Wall Art, Throw Blankets, Tapestries, and Gift Cards.
Handcrafted art pieces for wall decoration and interior design.
Embellished blankets for comfortable home use.
Artistic textiles for room enhancement.
E-gift cards for personalized art purchases.
Board of directors of Underlyn Art Private Limited (Underlyn)
Underlyn Art Private Limited is the primary company behind Underlyn. The board of Underlyn Art Private Limited currently have 2 directors; the longest-serving is Sruti Chowdary Kante, appointed in 2019. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sruti Chowdary Kante DIN 08234705 | Director | 03 Dec 2019 | 6 yrs 10 mo | Underlyn Art Private Limited |
| Avinash Babu Vadlamudi DIN 03332277 | Director | 12 Aug 2020 | 6 yrs 2 mo | Underlyn Art Private Limited |
People of Underlyn
1 people are tracked at Underlyn (1 in leadership).
| Name | Role | Group |
|---|---|---|
| Founder | Leadership |
Complete people profiles for Underlyn
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Financials of Underlyn
Figures of Underlyn Art Private Limited, the primary company behind Underlyn, for FY 2023. Revenue was ₹14 Lakh (+690% year on year). Net profit was ₹14.8 Lakh (106% margin). EBITDA was -₹9.1 Lakh (-65% margin). Revenue has grown at a compounded annual rate of +2485% over three years.
- ₹14 LakhRevenue · FY 2023 · +690% YoY
- ₹14.8 LakhNet profit · 106% margin
- -₹9.1 LakhEBITDA · -65% margin
- ₹10 LakhPaid-up capital
- +2485%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Underlyn Art Private Limited are on its company page.
Detailed financial statements for Underlyn
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Competitors of Underlyn
Underlyn operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 10Club, Nestasia, Ellementry, Pelican Essentials and WallMantra, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 10clubhomes.com | 2020 | Bengaluru, India | $44.47M | 48 | Multi-category home products are offered through an internet-first platform. | |
| nestasia.in | 2018 | Kolkata, India | $12.4M | 164 | Internet-first brand of multi-category home improvement products | |
| ellementry.com | 2018 | Jaipur, India | $359,745 | 80 | Handmade home improvement products are sold online through Ellementry. | |
| pelicanessentials.com | 2018 | Bengaluru, India | $508,402 | – | Internet first brand offering furniture products | |
| wallmantra.com | 2017 | Delhi, India | $268,494 | – | Home furnishing and decor products are offered online. | |
| nestroots.com | 2016 | Gurugram, India | $522,229 | – | Home improvement products are sold via an online platform. | |
| inm.net.in | 2009 | Mumbai, India | – | 67 | Multi-category home decor and interior products are provided online. | |
| karighar.co.in | 2018 | New Delhi, India | – | 81 | Sells handcrafted lifestyle items, supports artisans, focuses on eco-friendly production. | |
| ritualistic.in | 2018 | Gurugram, India | – | – | Home decor items are sold via an online platform. | |
| zunpulse.com | 2016 | Gurugram, India | – | 73 | Internet first brand offering water filter |
Detailed competitors of Underlyn
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Underlyn
The website of Underlyn (underlyn.com) receives about 2.1K visits a month.
- Monthly visits2.1K
▼ 64.8% vs previous month
Similar companies to Underlyn
10 companies that operate in the same segment as Underlyn (Fashion & Lifestyle Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Luxury goods, jewelry, watches, and fashion accessories are retailed globally. | 1988 | Geneve, Geneve, Switzerland | – | USD 26.07 B | – | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | USD 321.03 M | USD 3.81 B | 12,530 | |
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | – | USD 6.03 B | 7,331 | |
Company offering diverse collection of watches for men, women, and children, featuring various styles from formal to casual | 1984 | Bengaluru, Karnataka, India | – | USD 9.32 B | 17,820 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | – | USD 2.25 B | 10,400 | |
Internet first brand of fashion products for men and women | 1999 | London, England, United Kingdom | – | USD 3.31 B | 3,210 | |
Retail jewellery store offering multiple gold and silver products | 1991 | Madurai, Tamil Nadu, India | – | USD 905.85 M | 3,090 | |
Retailer of gold, diamond, platinum jewellery, coins and bars for men and women | 1994 | Kolkata, West Bengal, India | USD 13.01 M | USD 898.49 M | 2,900 | |
Women's footwear, bags, and accessories are designed and retailed. | 1996 | Singapore, Singapore | USD 30 M | – | – | |
Internet first brand offering apparel wear for men and women | 1981 | New York, New York, United States | – | USD 3.47 B | 14,200 |
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Frequently Asked Questions about Underlyn
Underlyn was founded in 2019.
Underlyn is headquartered in Rajahmundry, India. It is registered at Rajahmundry, Andhra Pradesh, India.
The primary company behind Underlyn, Underlyn Art Private Limited, reported revenue of ₹14 Lakh for FY 2023, up 690% year on year.
Underlyn operates an online store specializing in handcrafted textile art and unique home decor items. Based in Rajahmundry, India, it provides products like framed wall art, throw blankets, and tapestries. The platform facilitates direct consumer purchases, including personalized gifts and e-gift cards. It focuses on artisanal quality and serves individual customers seeking decorative enhancements for their spaces.
Underlyn's top competitors include Nestasia, 10Club and Interiors & More.
Underlyn offers Framed Wall Art, Throw Blankets, Tapestries, and Gift Cards.
Underlyn operates through Underlyn Art Private Limited.
The legal entities of Underlyn currently have 2 directors, including Avinash Babu Vadlamudi, Sruti Chowdary Kante.