About Underscore Marketing
Underscore Marketing is a company based in New York (United States) founded in 2002 by Tom Hespos. It operates as a B2B, and SaaS. Underscore Marketing offers products and services including Pinnacle Planning Suite, Multichannel Marketing, and Visitor Verification Survey. Underscore Marketing operates in a competitive market with competitors including Townsquare Media, AKQA, Prophet, Tinuiti and Advantage Solutions, among others.
- Headquarter New York, United States
- Founders Tom Hespos
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TechnologyHealthcare
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Products & Services of Underscore Marketing
Underscore Marketing offers a comprehensive portfolio of products and services, including Pinnacle Planning Suite, Multichannel Marketing, and Visitor Verification Survey. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for omnichannel analytics and strategic decision-making in health marketing.
Services integrating digital and traditional media for health audiences.
Survey platform for audience verification in health campaigns.
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Funding Insights of Underscore Marketing
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investments & Acquisitions by Underscore Marketing
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Underscore Marketing
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Underscore Marketing Comparisons
Competitors of Underscore Marketing
Underscore Marketing operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Townsquare Media, AKQA, Prophet, Tinuiti and Advantage Solutions, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Media Company focused on radio broadcasting, live events, marketing solutions
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Integrated digital marketing campaigns are developed and executed across channels.
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Brand and marketing consulting solutions provider
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Digital marketing services including paid search and e-commerce are provided.
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Consumer packaged goods sales and digital marketing services are provided.
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Advertising and marketing services are delivered globally by Interpublic.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Underscore Marketing
Frequently Asked Questions about Underscore Marketing
When was Underscore Marketing founded?
Underscore Marketing was founded in 2002.
Where is Underscore Marketing located?
Underscore Marketing is headquartered in New York, United States. It is registered at New York, New York, United States.
What does Underscore Marketing do?
Underscore Marketing offers data-driven strategies for health-focused brands, including omnichannel planning, media analytics, and audience targeting. They deliver insights through tools like the Pinnacle Planning Suite, helping clients optimize campaigns for HCPs, patients, and payers. Based in the United States, they work with pharmaceutical and healthcare firms to measure ROI and drive engagement across digital and traditional channels. Their services emphasize strategic planning and innovation to achieve business objectives efficiently.
Who are the top competitors of Underscore Marketing?
Underscore Marketing's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
What products or services does Underscore Marketing offer?
Underscore Marketing offers Pinnacle Planning Suite, Multichannel Marketing, and Visitor Verification Survey.