About Understatement
Understatement is a Consumer company based in Stockholm (Sweden) founded in 2017. It sells sustainable womens underwear, swimwear, and accessories directly. It operates on a D2C and B2C model. Understatement offers products and services including Mesh Balconette, Mesh Bikini Briefs, Recycled Lace Balconette, Recycled Ring Bikini Top, and Lace Thong. Its focus areas include Apparel, Swimwear, Sustainable Bikinis and Lingerie. Its legal entity is Understatement AB. Its competitors include Bootikini, Sunkini and Seaquelle.
Company details
Understatement is a female-founded company based in Stockholm, Sweden, specializing in sustainable underwear and swimwear. They provide comfortable, stylish products made from recycled materials, disrupting the traditional market. The company operates an online platform for direct sales, offering various sizes and styles to empower women. It focuses on ethical practices and caters to individual preferences through e-commerce.
- Headquarters Stockholm, Sweden
- SectorsConsumer
- Email••••••••
- Website shopunderstatement.com
- Social YouTube
- Legal Name Understatement Ab
Products & Services of Understatement
Understatement offers a comprehensive portfolio of products and services, including Mesh Balconette, Mesh Bikini Briefs, Recycled Lace Balconette, Recycled Ring Bikini Top, and Lace Thong.
Sustainable bra offering comfort and style for everyday wear.
Eco-friendly briefs designed for women with recycled materials.
Lace bra made from recycled fabrics for versatile use.
Bikini top using sustainable materials for beach activities.
Comfortable thong with lace details for daily comfort.
Apps and channels of Understatement
its YouTube channel Understatement Underwear has 460 subscribers and 30 videos.
Videos from Understatement
The most watched videos on Understatement's YouTube channel, Understatement Underwear (460 subscribers). Click a video to play it here.
More on Understatement Underwear.
People of Understatement
2 people are tracked at Understatement (2 in leadership).
| Name | Role | Group |
|---|---|---|
Marie Stolt | Managing Director | Leadership |
Björn Lagergren | Chief Operating Officer | Leadership |
Complete people profiles for Understatement
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Competitors of Understatement
Understatement has 3 listed competitors in our database. They include Bootikini, Sunkini and Seaquelle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bootikini.com | 2018 | Lidingo, Sweden | Runs a direct-to-consumer brand offering women's innerwear. | |||
| sunkini.se | 2011 | Uddevalla, Sweden | Sells quick-drying swimwear, bikinis, and beach accessories online for consumers. | |||
| seaquelle.com | 2017 | Gothenburg, Sweden | Offers Scandinavian swimwear, ready-to-wear items, and accessories online. |
Detailed competitors of Understatement
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Understatement
Websites that share an audience with Understatement (shopunderstatement.com).
Websites whose visitors overlap most with Understatement. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| underclub.com | 100% | 10.5K | View details | ||
| yourparade.com | 95% | 3.5K | #5,373,367 | View details | |
| studiopia.co.uk | 75% | 17K | View details | ||
| femtis.de | 73% | 32.1K | #840,291 | View details | |
| fantasie.com | 57% | 136.4K | #261,947 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Understatement
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Understatement
Understatement was founded in 2017.
Understatement is headquartered in Stockholm, Sweden.
Understatement is a female-founded company based in Stockholm, Sweden, specializing in sustainable underwear and swimwear. They provide comfortable, stylish products made from recycled materials, disrupting the traditional market. The company operates an online platform for direct sales, offering various sizes and styles to empower women. It focuses on ethical practices and caters to individual preferences through e-commerce.
Understatement offers Mesh Balconette, Mesh Bikini Briefs, Recycled Lace Balconette, Recycled Ring Bikini Top, and Lace Thong.
Understatement operates through Understatement Ab.