About Understatement
Understatement is a company based in Stockholm (Sweden) founded in 2017. It operates as a D2C, and B2C. Understatement offers products and services including Mesh Balconette, Mesh Bikini Briefs, Recycled Lace Balconette, Recycled Ring Bikini Top, and Lace Thong. Understatement operates in a competitive market with competitors including Bootikini, Sunkini, Seaquelle, Demadly and PANOS EMPORIO, among others.
- Headquarter Stockholm, Sweden
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Understatement Ab
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Annual Revenue
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Net Profit
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Products & Services of Understatement
Understatement offers a comprehensive portfolio of products and services, including Mesh Balconette, Mesh Bikini Briefs, Recycled Lace Balconette, Recycled Ring Bikini Top, and Lace Thong. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Sustainable bra offering comfort and style for everyday wear.
Eco-friendly briefs designed for women with recycled materials.
Lace bra made from recycled fabrics for versatile use.
Bikini top using sustainable materials for beach activities.
Comfortable thong with lace details for daily comfort.
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Funding Insights of Understatement
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Understatement
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Understatement
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Understatement Comparisons
Competitors of Understatement
Understatement operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bootikini, Sunkini, Seaquelle, Demadly and PANOS EMPORIO, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Runs a direct-to-consumer brand offering women's innerwear.
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Sells quick-drying swimwear, bikinis, and beach accessories online for consumers.
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| domain | founded_year | HQ Location |
Offers Scandinavian swimwear, ready-to-wear items, and accessories online.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand offering women's swimwear apparel.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand offering apparel for men and women.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Understatement
When was Understatement founded?
Understatement was founded in 2017.
Where is Understatement located?
Understatement is headquartered in Stockholm, Sweden.
What does Understatement do?
Understatement is a female-founded company based in Stockholm, Sweden, specializing in sustainable underwear and swimwear. They provide comfortable, stylish products made from recycled materials, disrupting the traditional market. The company operates an online platform for direct sales, offering various sizes and styles to empower women. It focuses on ethical practices and caters to individual preferences through e-commerce.
Who are the top competitors of Understatement?
What products or services does Understatement offer?
Understatement offers Mesh Balconette, Mesh Bikini Briefs, Recycled Lace Balconette, Recycled Ring Bikini Top, and Lace Thong.