Your Parade
About Your Parade
Your Parade is a Retail company based in Brooklyn (United States) founded in 2018, and was acquired by Ariela & Associates International in August 2023. Womens innerwear is sold through an internet-first brand. Your Parade has raised $20 million across 3 funding rounds from investors including Lerer Hippeau, Stripes and Greycroft. Your Parade was last valued at $200 million in August 2022. Its chief executive, as recorded, is Cami Tellez. Your Parade offers products and services including Underwear, Bras and Bralettes, Bodysuits and Apparel, and Swimwear. Its focus areas include Consumer Goods, Apparel Brands, Inner Wear and Multi Category. Its competitors include ThirdLove, Adore Me and Skims; 3 of its 3 listed competitors have raised funding.
Company details
Parade was founded in 2018 and is based in Brooklyn, United States. Operations focus on the apparel sector, specifically inner wear for women, with sales conducted primarily online. Products are designed and distributed via the domain yourparade.com. Leadership is provided by CEO Cami Tellez, overseeing e-commerce activities in the direct-to-consumer model.
- Headquarters Brooklyn, United States
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website yourparade.com
- Social X
- Acquired by Ariela & Associates International (Aug 2023)
- Total Equity Funding$20M (USD)
in 3 rounds
- InvestorsLerer Hippeau
& 3 more
- Acquired byAriela & Associates International
(Aug 2023)
Products & Services of Your Parade
Your Parade offers a comprehensive portfolio of products and services, including Underwear, Bras and Bralettes, Bodysuits and Apparel, and Swimwear.
Basic and expressive underwear made with sustainable fabrics
Comfortable bras designed for everyday wear and style
Versatile bodysuits for lounging and daily use
Sustainable swim options for various body types
Funding Insights of Your Parade
Your Parade has successfully raised a total of $20M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20M
- Total Rounds 3
- Investors Count 3
All 3 funding rounds of Your Parade with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2022 | Series D | $200M | – | – | |
| Sep 2021 | $20M | Series B | – | Stripes | – |
| Apr 2021 | Series A | – | Greycroft, Lerer Hippeau | – |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2022 | $200M | •••••••• |
Last known valuation $200M (Aug 2022). 4 investors in total: 4 institutional.
Investors in Your Parade
Your Parade has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Lerer Hippeau, Stripes and Greycroft.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global investments are made in product-led growth companies. | stripes.co | New York, United States | ||
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
| aai-llc.com |
Investor details for Your Parade
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Your Parade
13 people are tracked at Your Parade (5 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Cami Tellez | CEO | Leadership |
Christine Bond | Director, Merchandising & Buying | Leadership |
Cami Téllez | CEO | Leadership |
Shreya Mad | Director, Operations & Customer Experience | Leadership |
Jeremy Houghton | Chief Revenue Officer (cro) | Leadership |
Aaliyah Mendoza | Product Ambassador | Team |
Kiersten Daley | Brand Representative | Team |
Sydney Mora | Campus Ambassador | Team |
Jannine Betancourt | Digital Merchandiser Manager | Team |
Victoria Panzella | Affiliate | Team |
Sharon Rodriguez | Brand Representative | Team |
Ellie Warnke | Parade Gold Affiliate | Team |
Abby Rose Cesar Dar Juan | Brand Ambassador | Team |
Complete people profiles for Your Parade
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Your Parade
5 dated milestones of Your Parade across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Your Parade is founded.
- Funding First funding round.
- Funding Latest funding round, Series D,.
- Milestone Reaches Minicorn status.
- Exit Acquired by Ariela & Associates International.
Competitors of Your Parade
Your Parade has 3 listed competitors in our database, 3 of them funded. They include ThirdLove, Adore Me and Skims.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thirdlove.com | 2012 | San Francisco, United States | $98.6M | 146 | Internet-first brand of innerwear for women | |
| adoreme.com | 2011 | New York, United States | $11.5M | 167 | Women's intimates are provided through an internet-first, vertically integrated model. | |
| skims.com | 2019 | Culver, United States | $926M | 159 | Internet-first brand offers inner wears for men and woman |
Detailed competitors of Your Parade
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Your Parade
The website of Your Parade (yourparade.com) receives about 3.5K visits a month.
- Monthly visits3.5K
▼ 76.9% vs previous month
Websites whose visitors overlap most with Your Parade. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| quince.com | 100% | 51.6M | #583 | View details | |
shop.join-eby.com | shop.join-eby.com | 98% | #137,234 | – | |
| shopunderstatement.com | 95% | #161,742 | View details | ||
oddobody.com | oddobody.com | 94% | #328,686 | – | |
imbervintage.com | imbervintage.com | 94% | #2,024,570 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Your Parade
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Your Parade (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Your Parade
Complete news archive for Your Parade
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Frequently Asked Questions about Your Parade
Your Parade was founded in 2018 and raised its 1st funding round 3 years after it was founded.
Your Parade is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Cami Tellez is the CEO of Your Parade, as recorded in our data.
Your Parade is a funded company, having raised a total of $20M across 3 funding rounds to date.
Parade was founded in 2018 and is based in Brooklyn, United States. Operations focus on the apparel sector, specifically inner wear for women, with sales conducted primarily online. Products are designed and distributed via the domain yourparade.com. Leadership is provided by CEO Cami Tellez, overseeing e-commerce activities in the direct-to-consumer model.
Your Parade offers Underwear, Bras and Bralettes, Bodysuits and Apparel, and Swimwear.
Your Parade has 4 investors. Key investors include Lerer Hippeau, Stripes, Greycroft, and Ariela & Associates International.
The valuation of Your Parade is $200M as of Aug 2022.
Yes. Your Parade was acquired by Ariela & Associates International in August 2023.