About UNest
UNest is a Technology company based in North Hollywood (United States) founded in 2018 by Ksenia Yudina. Childrens future savings are enabled via an app-based platform. UNest has raised $37.1 million across 4 funding rounds from investors including Northwestern Mutual, Artemis Fund Managers and Unlock Venture Partners. UNest has completed 2 acquisitions, including Kidfund and Littlefund. Its chief executive, as recorded, is Ksenia Yudina. Its website unest.co draws about 15 thousand monthly visits. UNest offers products and services including Investment Account, UNest App, and Rewards Program. Its focus areas include FinTech, Investment Tech, Wealth Management Platforms and Savings Platforms. Its legal entity is UNest Holdings, Inc. Its competitors include Backer, EarlyBird and SavvyFi; 3 of its 3 listed competitors have raised funding.
Company details
UNest was founded in 2018 in North Hollywood, United States, within the fintech sector. An app-based savings platform is operated to support goal-based savings for childrens milestones, including education, vehicles, housing, and weddings. Investment accounts and automated deposits are offered as key features. Availability is provided on iOS and Android devices for users in the region.
- Total Equity Funding$37.1M (USD)
in 4 rounds
- Latest Funding Round$100K (USD), Series B
Mar 2024
- InvestorsNorthwestern Mutual
& 13 more
- Investments & AcquisitionsKidfund
& 1 more
Products & Services of UNest
UNest offers a comprehensive portfolio of products and services, including Investment Account, UNest App, and Rewards Program.
Account for saving and investing in children's future goals.
App for managing investments, rewards, and family finances.
Program offering brand rewards to boost investment contributions.
Funding Insights of UNest
UNest has successfully raised a total of $37.1M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $100 thousand completed in March 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $37.1M
- Total Rounds 4
- Last Round Series B — $100,000
- First Round $2M
(Oct 2019)
- Investors Count 14
All 4 funding rounds of UNest with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2024 | $100,000 | Series B | – | – | |
| Nov 2021 | $26M | Series B | – | The Artemis Fund | |
| Jun 2020 | $9M | Series A | – | Anthos Capital, Northwestern Mutual | |
| Oct 2019 | $2M | Seed | – | Vested Ventures, Unlock Venture Partners | – |
14 investors in total: 12 institutional and 2 angel.
Investors in UNest
UNest has secured backing from 14 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Northwestern Mutual, Artemis Fund Managers and Unlock Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity investments are targeted by The Artemis Fund. | theartemisfund.com | Houston, United States | ||
Venture capital fund investing in fintech startups | 2020 | launchpad.vc | Oakland, United States | |
Early-stage tech VC funding is provided in US, Europe, Israel. | altair.vc | San Francisco, United States | ||
Seed-stage tech entrepreneurs are supported through venture capital investments. | 2017 | unlockvp.com | Seattle, United States | |
Venture capital firm investing in companies founded by immigrants. | onewayvc.com | |||
Investment in innovative consumer and technology companies based in Santa Monica. | anthoscapital.com | |||
Early-stage centric VC firm funding companies in the US and China | draperdragon.com | Shanghai, China | ||
Early-stage fintech startups are supported by Vested Ventures. | 2017 | vested.ventures | New York, United States | |
| expertdojo.com | ||||
Northwestern Mutual is engaged in financial planning and insurance services. | 1857 | northwesternmutual.com | Milwaukee, United States |
Investor details for UNest
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of UNest
9 people are tracked at UNest (2 in leadership, 4 in board & advisors, 3 in team).
| Name | Role | Group |
|---|---|---|
Ksenia Yudina | Founder & Co-CEO | Leadership |
Mike Massey | Co-CEO | Leadership |
Matt Goodyear | Board Member | Board & advisors |
Marla Blow | Advisor | Board & advisors |
Frank Mastrangelo | Board Member | Board & advisors |
Igor Ryabensky | Board Member | Board & advisors |
Artem K. | Senior Software Engineer | Team |
Dmitry Tatarkin | Back End Developer | Team |
Yevhenii Sheremet | iOS Engineer | Team |
Complete people profiles for UNest
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Investments & Acquisitions by UNest
UNest has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Kidfund and Littlefund.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Mobile app to parents to build a savings fund for their children | kidfund.us | New York, United States | 2013 | Aug 2021 | •••• | |
Budgeting and saving account for children. | littlefund.co | San Francisco, United States | 2016 | Sep 2020 | •••• |
Complete acquisition details for UNest
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Timeline of UNest
5 dated milestones of UNest across 6 years, from founding to its latest funding, stage changes and deals.
- Founded UNest is founded.
- Funding First funding round of $2.0M.
- Acquisition Acquires Littlefund.
- Acquisition Acquires Kidfund.
- Funding Latest funding round, Series B, of $100K.
Competitors of UNest
UNest has 3 listed competitors in our database, 3 of them funded. They include Backer, EarlyBird and SavvyFi.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| backer.com | 2015 | San Francisco, United States | $18.03M | 11 | College savings plans are managed via an online platform. | |
| getearlybird.io | 2019 | Brooklyn, United States | $13.84M | Goal-based savings and investments for children's futures are facilitated online. | ||
| savvyfi.co | 2017 | Franklin, United States | $5.72M | Goal-based savings plans for children's college education are provided. |
Detailed competitors of UNest
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- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of UNest
The website of UNest (unest.co) receives about 15.5K visits a month.
- Monthly visits15.5K
▲ 109% vs previous month
Websites whose visitors overlap most with UNest. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
nysaves.org | nysaves.org | 100% | #48,408 | – | |
| backer.com | 95% | 9.8K | #1,029,156 | View details | |
| coverager.com | 60% | 99.1K | #454,509 | View details |
Top companies in Investment & Financial Technology
3 companies that operate in the same segment as UNest (Investment & Financial Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.58 B | USD 2.98 B | 4,841 | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | 602 |
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Related news about Unest
Complete news archive for UNest
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Frequently Asked Questions about UNest
UNest was founded in 2018 and raised its 1st funding round 1 year after it was founded.
UNest is headquartered in North Hollywood, United States. It is registered at North Hollywood, California, United States.
Ksenia Yudina is the CEO of UNest, as recorded in our data. They have also founded this company.
UNest is a funded company, having raised a total of $37.1M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Oct 2019.
UNest was founded in 2018 in North Hollywood, United States, within the fintech sector. An app-based savings platform is operated to support goal-based savings for childrens milestones, including education, vehicles, housing, and weddings. Investment accounts and automated deposits are offered as key features. Availability is provided on iOS and Android devices for users in the region.
UNest offers Investment Account, UNest App, and Rewards Program.
UNest has made 2 acquisitions, including Kidfund, and Littlefund.
UNest has 14 investors. Key investors include Northwestern Mutual, Artemis Fund Managers, Unlock Venture Partners, Launchpad Capital, and The Artemis Fund.
UNest operates through Unest Holdings, Inc..