Uniform

San Francisco, United States Founded: 2020 • Age: 6 yrs
Uniform is recognized as a visionary digital experience platform.

About Uniform

Uniform is a company based in San Francisco (United States) founded in 2020 by Adam Conn, Lars Petersen, and Alex Shyba. It operates as a SaaS (Software-as-a-Service), and Managed Services. Uniform has raised $33.05 million across 1 funding round from investors including Insight Partners, Array Ventures and Elad Gil. Uniform has completed 1 acquisition, including Headless Creator. Uniform offers products and services including Composable DXP, Visual Workspace, Personalization, and AI Agents. Uniform operates in a competitive market with competitors including BloomReach, Acquia, CrownPeak, WP Engine and Sitecore, among others.

  • Headquarter San Francisco, United States
  • Founders Adam Conn, Lars Petersen, Alex Shyba
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Uniform Systems, Inc.
Operational Areas
Technology → Software Development & Engineering
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $33.05 M (USD)

    in 1 rounds

  • Latest Funding Round
    $33.05 M (USD), Series A

    Dec 02, 2021

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
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Products & Services of Uniform

Uniform offers a comprehensive portfolio of products and services, including Composable DXP, Visual Workspace, Personalization, and AI Agents. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

A platform for scalable, personalized digital experiences.

Tool for multi-source visual experience management.

Flicker-less personalization for engaging visitor experiences.

AI tools for content generation and optimization.

People of Uniform
Headcount 10-50
Employee Profiles 12
Employee Profiles
People
Kate Butenko
Head Of Customer Success And Technical Services
People
Alex Shyba
Co-Founder & CTO
People
Lars Petersen
Co-Founder
People
Wendy Lebel
Customer Success Manager

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Funding Insights of Uniform

Uniform has successfully raised a total of $33.05M through 1 strategic funding round. The most recent funding activity was a Series A round of $33.05 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series A — $33.0M
  • First Round

    (02 Dec 2021)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2021 Amount Series A - Uniform Valuation Insight Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Uniform

Uniform has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include Insight Partners, Array Ventures and Elad Gil. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Investment firm scaling software and technology companies from early to late stages.
Founded Year Domain Location
Tech focused VC firm investing in the US & Israel
Founded Year Domain Location

Elad Gil

Tech entrepreneur, angel investor, ex-Twitter VP, author of High Growth Handbook
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Uniform

Uniform has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Headless Creator. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Provider of learning management services
2020
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Uniform

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Uniform Comparisons

Employees
+
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Competitors of Uniform

Uniform operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BloomReach, Acquia, CrownPeak, WP Engine and Sitecore, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS-based product discovery and personalization for e-commerce are provided.
domain founded_year HQ Location
AI powered digital experience and customer data management platform
domain founded_year HQ Location
Cloud-based digital experience management & website personalization platform
domain founded_year HQ Location
Cloud-based platform for digital experience management
domain founded_year HQ Location
Cloud-based platform enables digital experience management for marketers.
domain founded_year HQ Location
Cloud-based platform for digital experience management and content marketing
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Uniform

Frequently Asked Questions about Uniform

When was Uniform founded?

Uniform was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Where is Uniform located?

Uniform is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is Uniform a funded company?

Uniform is a funded company, having raised a total of $33.05M across 1 funding round to date. The company's 1st funding round was a Series A of $33.05M, raised on Dec 02, 2021.

What does Uniform do?

Uniform is established as a composable digital experience platform (DXP) designed for enterprise digital teams. It is focused on unifying marketing and development teams by integrating various technologies, content, and data sources. Solutions are provided for visual experience management, content management, personalization, and AB testing without impacting performance. The platform supports no-code integrations and AI-driven optimization to enhance digital experiences. Uniform serves sectors like technology and enterprise marketing, enabling scalable and personalized customer interactions.

Who are the top competitors of Uniform?

Uniform's top competitors include Acquia, BloomReach and Sitecore.

What products or services does Uniform offer?

Uniform offers Composable DXP, Visual Workspace, Personalization, and AI Agents.

How many acquisitions has Uniform made?

Uniform has made 1 acquisition, including Headless Creator.

Who are Uniform's investors?

Uniform has 3 investors. Key investors include Insight Partners, Array Ventures, and Elad Gil.

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