About UpCounsel
UpCounsel is a Professional & Legal Services company based in San Francisco (United States) founded in 2011, and was acquired by Enduring Ventures in March 2020. Legal services marketplace is operated online for businesses and attorneys. UpCounsel has raised $30.08 million across 7 funding rounds from investors including FundersClub, Xavier Helgesen and Bay Wharf Capital. The company has 7 employees. Its website upcounsel.com draws about 252 thousand monthly visits. Its focus areas include Enterprise Applications, Legal Tech, Legal Marketplace and Lawyers. Its competitors include Priori, LawChamps and USLaw.com; 3 of its 3 listed competitors have raised funding.
Company details
UpCounsel was founded in 2011 in San Francisco, United States, within the legal services sector. An online platform is maintained where businesses connect with attorneys for tasks including business formation, compliance, employment, and HR matters. Attorneys and legal firms are permitted to engage each other for targeted projects, supporting efficient access to specialized expertise across the United States.
- Headquarters San Francisco, United States
- Employees 7
- Stage Acquired
- SectorsProfessional & Legal Services
- Website category Law and Government · Legal
- Email••••••••
- Website upcounsel.com
- Social LinkedIn X Facebook
- Acquired by Enduring Ventures (Mar 2020)
- Annual Revenue$1.45 M (USD)as on Dec 31, 2021
- Net Profit-$147.15 K (USD)as on Dec 31, 2021
- Total Equity Funding$30.08M (USD)
in 7 rounds
- Latest Funding Round$3.96M (USD), Series B
Dec 2021
- InvestorsFundersClub
& 17 more
- Employee Count7
- Acquired byEnduring Ventures
(Mar 2020)
Funding Insights of UpCounsel
UpCounsel has successfully raised a total of $30.08M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $3.96 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30.08M
- Total Rounds 7
- Last Round Series B — $3.96M
- First Round $100,000
(Apr 2011)
- Investors Count 17
All 7 funding rounds of UpCounsel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $3.96M | Series B | – | Xavier Helgesen | |
| Apr 2018 | $12M | Series B | – | – | – |
| Jul 2015 | $10M | Series A | – | Menlo Ventures | |
| Dec 2014 | $2.4M | Seed | – | Crosslink Capital, Compound | |
| Oct 2013 | $1.5M | Seed | – | Homebrew | |
| Nov 2012 | $120,000 | Seed | – | AngelPad | – |
| Apr 2011 | $100,000 | Seed | – | AngelPad | – |
18 investors in total: 14 institutional and 4 angel.
Investors in UpCounsel
UpCounsel has secured backing from 18 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include FundersClub, Xavier Helgesen and Bay Wharf Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage startups are funded and supported by this firm. | 2021 | baywharfcapital.com | ||
Capital and counsel are provided to mission-driven founders by Homebrew. | homebrew.co | Burlingame, United States | ||
Early-stage venture capital firm investing in AI, healthcare, and tech sectors. | menlovc.com | |||
Compound is recognized as a thesis-driven investment firm. | compound.vc | New York, United States | ||
Investment opportunities are managed by Iowa City Capital Partners. | iowacitycapitalpartners.com | Iowa City, United States | ||
Venture capital is invested in various sectors by Crosslink Capital. | crosslinkcapital.com | San Francisco, United States | ||
Startups are accelerated across sectors without focus on specific industries. | angelpad.com | San Francisco, United States | ||
Investments in tech startups are managed by Streamlined Ventures. | streamlined.vc | Palo Alto, United States | ||
Early-stage investments are provided to transformative technology companies. | svangel.com | San Francisco, United States | ||
Early-stage investments in US tech and life sciences are targeted. | signaturescapital.com | San Francisco, United States |
Investor details for UpCounsel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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People of UpCounsel
12 people are tracked at UpCounsel (3 in leadership, 9 in team); the tracked headcount is 7.
| Name | Role | Group |
|---|---|---|
Danny Page | Vice President Operations | Leadership |
Beatrice Sainz | Director Of Customer Success | Leadership |
Aviv Joseph Glazer | Business Development Partner | Leadership |
Ekaterina Kostysheva | Lead QA Engineer | Team |
Steven Lam | Lead Software Engineer | Team |
Pia Rillera | Sales Development Representative | Team |
Sergey Glukhov | Lead Software Engineer | Team |
Melissa Simpson | Senior Account Executive | Team |
Grace Atanacio | Business Development Associate | Team |
Kathy Santos | Sales Development Representative | Team |
Rachelle Mosquito | Billing Collections Manager | Team |
Lara William | Virtual Assistant | Team |
Complete people profiles for UpCounsel
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of UpCounsel
4 dated milestones of UpCounsel across 10 years, from founding to its latest funding, stage changes and deals.
- Founded UpCounsel is founded.
- Funding First funding round of $100K.
- Exit Acquired by Enduring Ventures.
- Funding Latest funding round, Series B, of $4.0M.
Competitors of UpCounsel
UpCounsel has 3 listed competitors in our database, 3 of them funded. They include Priori, LawChamps and USLaw.com.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| priorilegal.com | 2012 | New York, United States | $21.3M | Online lawyer matching solutions are provided by Priori Legal. | ||
| lawchamps.com | 2015 | San Francisco, United States | $7.15M | Cloud-based reputation management and marketing solutions for lawyers are offered. | ||
| uslaw.com | 1999 | Silver Spring, United States | $10M | Lawyers and legal resources are connected via an online marketplace. |
Detailed competitors of UpCounsel
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of UpCounsel
The website of UpCounsel (upcounsel.com) receives about 251.8K visits a month and ranks #196,248 among all websites worldwide, #6,509 in Legal.
- Monthly visits251.8K
▼ 2% vs previous month
- Unique visitors159.5K
per month
- Global rank#196,248
among all websites
- Category rank#6,509
Law and Government · Legal
- Bounce rate56%
- Pages per visit1.7
- Average visit50 sec
- DevicesDesktop 50% · Mobile 50%
Websites whose visitors overlap most with UpCounsel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| martindale.com | 100% | 629.5K | #102,788 | View details | |
hg.org | hg.org | 99% | #231,830 | – | |
swlaw.com | swlaw.com | 91% | #578,893 | – | |
| legalzoom.com | 90% | 2.5M | #21,618 | View details | |
ndasforfree.com | ndasforfree.com | 84% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for UpCounsel
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Legal Tech
3 companies that operate in the same segment as UpCounsel (Legal Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered legal research assistance is provided to law firms. | 2022 | San Francisco, California, United States | USD 1.82 B | 1,840 | ||
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | San Francisco, California, United States | USD 520 M | USD 3.22 B | 6,840 | |
Contract lifecycle management software is developed using AI-powered intelligence. | 2016 | San Carlos, California, United States | USD 154.69 M |
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Related news about Upcounsel
Complete news archive for UpCounsel
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Frequently Asked Questions about UpCounsel
UpCounsel was founded in 2011.
UpCounsel is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
UpCounsel is a funded company, having raised a total of $30.08M across 7 funding rounds to date. The company's 1st funding round was a Seed of $100K, raised on Apr 2011.
UpCounsel has 7 employees.
Annual revenue of UpCounsel is $1.45M as on Dec 31, 2021.
UpCounsel was founded in 2011 in San Francisco, United States, within the legal services sector. An online platform is maintained where businesses connect with attorneys for tasks including business formation, compliance, employment, and HR matters. Attorneys and legal firms are permitted to engage each other for targeted projects, supporting efficient access to specialized expertise across the United States.
UpCounsel has 18 investors. Key investors include FundersClub, Xavier Helgesen, Bay Wharf Capital, Homebrew, and Menlo Ventures.
Yes. UpCounsel was acquired by Enduring Ventures in March 2020.
The website of UpCounsel receives about 252 thousand visits a month and ranks #196,248 among all websites worldwide.