About UpShift
UpShift is a Technology company based in Cincinnati (United States) founded in 2016 by Nikola Jordanovski, Steve Anevski, and Alexander Pantich. On-demand labor sourcing platform. UpShift has raised $4.97 million across 3 funding rounds from investors including Recruit Holdings, Rev1 Ventures and Data Point Capital. Its chief executive, as recorded, is Steve Anevski. Its website upshift.work draws about 113 thousand monthly visits. UpShift offers products and services including Upshift App. Its focus areas include Enterprise Applications, HRTech, Contract Workforce Recruitment and On Demand Staffing Platform. Its competitors include Instawork, Wonolo and Traba; 3 of its 3 listed competitors have raised funding.
Company details
Upshift was founded in 2016 in Cincinnati, United States, as an on-demand labor sourcing platform. Hourly and shift workers are enabled to register, apply for available positions, and receive payments through the service. The platform operates in the gig economy sector, focusing on flexible staffing needs. It entered beta phase in August 2016 and graduated from the 2016 Brandery accelerator program.
- Headquarters Cincinnati, United States
- Founders Nikola Jordanovski, Steve Anevski, Alexander Pantich
- SectorsTechnology
- Website category Food and Drink · Restaurants and Delivery
- Website upshift.work
- Social LinkedIn Facebook
- Total Equity Funding$4.97M (USD)
in 3 rounds
- Latest Funding Round$3.7M (USD), Series A
Mar 2020
- InvestorsRecruit Holdings
& 3 more
Products & Services of UpShift
UpShift offers a comprehensive portfolio of products and services, including Upshift App.
App connects workers and businesses for flexible hourly jobs.
Funding Insights of UpShift
UpShift has successfully raised a total of $4.97M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $3.7 million completed in March 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.97M
- Total Rounds 3
- Last Round Series A β $3.7M
- Investors Count 4
All 3 funding rounds of UpShift with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2020 | $3.7M | Series A | β | Recruit Holdings | |
| Mar 2019 | $1.27M | Seed | β | β | β |
| Jun 2016 | Seed | β | β |
4 investors in total: 4 institutional.
Investors in UpShift
UpShift has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Recruit Holdings, Rev1 Ventures and Data Point Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startup Studio building companies in the US & Europe and Angel Network for Ohio based companies | rev1ventures.com | Columbus, United States | ||
Tech focused VC firm investing in the US & the UK | datapointcapital.com | Boston, United States | ||
| brandery.org | ||||
Staffing and recruitment services are provided by Recruit Holdings. | 1960 | recruit-holdings.com | Chiyoda City, Japan |
Investor details for UpShift
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of UpShift
11 people are tracked at UpShift (5 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Nikola Jordanovski | Co-Founder | Leadership |
Steve Anevski | Co-Founder & CEO | Leadership |
Alexander Pantich | Co-Founder | Leadership |
Nick Jordanovski | CTO & Co-Founder | Leadership |
Christopher Cano | COO | Leadership |
Marko Drakulovski | Frontend Lead | Team |
Cvetanka Stanoeva | QA Lead | Team |
Ivan Jordanovski | Design Lead | Team |
Nika Ivanovska | HR & Recruitment | Team |
Nikola Kalemdzievski | Backend Lead | Team |
Marko Petrushevski | Mobile Development Lead | Team |
Complete people profiles for UpShift
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of UpShift
3 dated milestones of UpShift across 4 years, from founding to its latest funding, stage changes and deals.
- Founded UpShift is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $3.7M.
Competitors of UpShift
UpShift has 3 listed competitors in our database, 3 of them funded. They include Instawork, Wonolo and Traba.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| instawork.com | 2015 | San Francisco, United States | $148.12M | 420 | Cloud-based on-demand staffing platform for multi-industry | |
| wonolo.com | 2013 | San Francisco, United States | $192.93M | 176 | On-demand staffing platform is operated for job matching and shifts. | |
| traba.work | 2021 | Miami, United States | $45.61M | Online platform for contract workforce recruitment |
Detailed competitors of UpShift
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- Full competitor set
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Web traffic of UpShift
The website of UpShift (upshift.work) receives about 113.2K visits a month and ranks #322,640 among all websites worldwide, #2,459 in Restaurants and Delivery.
- Monthly visits113.2K
▲ 4.1% vs previous month
- Unique visitors55.4K
per month
- Global rank#322,640
among all websites
- Category rank#2,459
Food and Drink · Restaurants and Delivery
- Bounce rate34%
- Pages per visit2.9
- Average visit1 min 52 sec
- DevicesDesktop 9% Β· Mobile 91%
Websites whose visitors overlap most with UpShift. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| jitjatjo.com | 100% | 10.4K | #2,141,180 | View details | |
prosourcepeople.com | prosourcepeople.com | 27% | #3,335,688 | β | |
allegiancestaffing.com | allegiancestaffing.com | 25% | #884,585 | β | |
elitestaffinginc.com | elitestaffinginc.com | 24% | #429,843 | β |
Top companies in HR & Workforce Technology
3 companies that operate in the same segment as UpShift (HR & Workforce Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | 1,695 | ||
Cloud-based LMS platform for IT industry | 2004 | Farmington, Utah, United States | USD 235.41 M | USD 4.95 M | 1,774 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M |
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Related news about Upshift
Complete news archive for UpShift
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Frequently Asked Questions about UpShift
UpShift was founded in 2016.
UpShift is headquartered in Cincinnati, United States. It is registered at Cincinnati, Ohio, United States.
Steve Anevski is the CEO of UpShift, as recorded in our data. They have also founded this company.
UpShift is a funded company, having raised a total of $4.97M across 3 funding rounds to date.
Upshift was founded in 2016 in Cincinnati, United States, as an on-demand labor sourcing platform. Hourly and shift workers are enabled to register, apply for available positions, and receive payments through the service. The platform operates in the gig economy sector, focusing on flexible staffing needs. It entered beta phase in August 2016 and graduated from the 2016 Brandery accelerator program.
UpShift offers Upshift App.
UpShift has 4 investors. Key investors include Recruit Holdings, Rev1 Ventures, Data Point Capital, and The Brandery.
The website of UpShift receives about 113 thousand visits a month and ranks #322,640 among all websites worldwide.

