About Upsie
Upsie is a Financial Services company based in Minneapolis (United States) founded in 2013, and was acquired by AKKO in April 2024. Device insurance is offered via an app-based platform. Upsie has raised $26.72 million across 6 funding rounds from investors including SVB, Techstars and AKKO. Its website upsie.com draws about 33 thousand monthly visits. Upsie offers products and services including Smartphone Protection Plan, Smartwatch Protection Plan, and Laptop Protection Plan. Its focus areas include FinTech, Internet First Insurance Platforms, Internet First Insurers and P&C. Its legal entity is AKKO LLC. Its competitors include SquareTrade, AKKO and MyGearVault; 2 of its 3 listed competitors have raised funding.
Company details
Upsie was founded in 2013 in Minneapolis, United States, and operates in the insurance sector focused on consumer devices. Coverage options and warranties are managed through a mobile app, where policies can be purchased, claims initiated, and barcodes scanned during shopping to check available protections. The platform centralizes all device-related insurance functions for users.
Products & Services of Upsie
Upsie offers a comprehensive portfolio of products and services, including Smartphone Protection Plan, Smartwatch Protection Plan, and Laptop Protection Plan.
Subscription for protecting smartphones against accidental damages
Coverage for smartwatches including repairs and replacements
Plan for laptops to cover hardware failures and damages
Funding Insights of Upsie
Upsie has successfully raised a total of $26.72M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $18.2 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $26.72M
- Total Rounds 6
- Last Round Series A — $18.2M
- First Round $1.3M
(Oct 2014)
- Investors Count 23
All 6 funding rounds of Upsie with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $18.2M | Series A | – | True Ventures | |
| Apr 2019 | $5M | Seed | – | True Ventures | |
| Jan 2018 | $2.15M | Seed | – | Techstars | |
| Jun 2017 | Seed | – | – | ||
| Sep 2016 | $75,000 | Seed | – | – | |
| Oct 2014 | $1.3M | Seed | – | – | – |
24 investors in total: 21 institutional and 3 angel.
Investors in Upsie
Upsie has secured backing from 24 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include SVB, Techstars and AKKO.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm supporting AI founders through investments and community. | trueventures.com | |||
Venture capital fund investing in early-stage tech startups | samsungnext.com | Berlin, Germany | ||
| backstagecapital.com | ||||
Micro venture capital investments are directed toward tech sectors. | breadandbutterventures.com | Minneapolis, United States | ||
Venture capital firm focused on CSAA Insurance Group | avantaventures.com | Mountain View, United States | ||
Financial and social capital is invested in visionary ventures. | concreterosecapital.com | San Francisco, United States | ||
Seed and early-stage US tech/offline companies are invested in. | draftvc.com | San Francisco, United States | ||
Early-stage venture capital investments are provided by Uncommon Denominator. | uncommonvc.com | New York, United States | ||
Seed stage venture capital firm investing in US | kaporcapital.com | Oakland, United States | ||
| themassivefund.com |
Investor details for Upsie
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Upsie
1 people are tracked at Upsie (1 in leadership).
| Name | Role | Group |
|---|---|---|
daniel fleischman | Vice President of Customer Service and Provider Relationship | Leadership |
Complete people profiles for Upsie
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Upsie
4 dated milestones of Upsie across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Upsie is founded.
- Funding First funding round of $1.3M.
- Funding Latest funding round, Series A, of $18.2M.
- Exit Acquired by AKKO.
Competitors of Upsie
Upsie has 3 listed competitors in our database, 2 of them funded. They include SquareTrade, AKKO and MyGearVault.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| squaretrade.com | 1999 | San Francisco, United States | $247M | 584 | Independent warranties for consumer electronics and appliances are provided. | |
| getakko.com | 2018 | San Francisco, United States | $3M | Insurance quotes for devices and electronics are offered online. | ||
| mygearvault.com | 2016 | New York, United States | App for inputting, organizing, and protecting photography and videography equipment. |
Detailed competitors of Upsie
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Upsie
The website of Upsie (upsie.com) receives about 33.2K visits a month and ranks #946,193 among all websites worldwide, #9,414 in Consumer Electronics.
- Monthly visits33.2K
▲ 22.1% vs previous month
- Unique visitors14.4K
per month
- Global rank#946,193
among all websites
- Category rank#9,414
Computers Electronics and Technology · Consumer Electronics
- Bounce rate42%
- Pages per visit2.5
- Average visit2 min 43 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Upsie. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
securranty.com | securranty.com | 100% | #1,084,292 | – | |
cpscentral.com | cpscentral.com | 90% | #162,421 | – | |
| google.com | 75% | 85.8B | #1 | View details | |
| reddit.com | 62% | 4.4B | #9 | View details | |
| safeware.com | 61% | 32.9K | #1,003,330 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Upsie
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Insurance Providers
3 companies that operate in the same segment as Upsie (Insurance Providers) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 644 M | USD 615.2 M | 1,471 | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.12 B | 549 | ||
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 |
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Related news about Upsie
Complete news archive for Upsie
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Frequently Asked Questions about Upsie
Upsie was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Upsie is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.
Upsie is a funded company, having raised a total of $26.72M across 6 funding rounds to date. The company's 1st funding round was a Seed of $1.3M, raised on Oct 2014.
Upsie was founded in 2013 in Minneapolis, United States, and operates in the insurance sector focused on consumer devices. Coverage options and warranties are managed through a mobile app, where policies can be purchased, claims initiated, and barcodes scanned during shopping to check available protections. The platform centralizes all device-related insurance functions for users.
Upsie's top competitors include SquareTrade, AKKO and MyGearVault.
Upsie offers Smartphone Protection Plan, Smartwatch Protection Plan, and Laptop Protection Plan.
Upsie has 24 investors. Key investors include SVB, Techstars, AKKO, True Ventures, and Samsung NEXT.
Upsie operates through Akko Llc.
Yes. Upsie was acquired by AKKO in April 2024.