About SquareTrade
SquareTrade is a Financial Services company based in San Francisco (United States) founded in 1999, and was acquired by Allstate in November 2016. Independent warranties for consumer electronics and appliances are provided. SquareTrade has raised $247 million across 2 funding rounds from investors including Allstate, Bain Capital Private Equity and Bain Capital Ventures. The company has 584 employees. SquareTrade has completed 1 acquisition, including iCracked. Its chief executive, as recorded, is Karl Wiley. Its website squaretrade.com draws about 1.7 million monthly visits. SquareTrade offers products and services including Phone Protection Plan, Electronics Protection Plan, Appliance Protection Plan, and Furniture Protection Plan. Its focus areas include FinTech, Internet First Insurance Platforms, Internet First Insurers and P&C. Its legal entity is SQUARETRADE, INC. Its competitors include Upsie, AKKO and MyGearVault; 2 of its 3 listed competitors have raised funding.
Company details
SquareTrade was established in 1999 in San Francisco, United States, as an independent provider in the consumer electronics warranty sector. Coverage is offered for appliances and devices regardless of purchase origin, including online auctions or retail stores. Warranty plans are purchased directly online. Operations focus on straightforward insurance services for consumer goods across the United States.
- Headquarters San Francisco, United States
- Employees 584
- Stage Acquired
- SectorsFinancial Services
- Website category Computers Electronics and Technology · Consumer Electronics
- Email••••••••
- Website squaretrade.com
- Social LinkedIn X Facebook
- Acquired by Allstate (Nov 2016)
- Legal Name Squaretrade, Inc.
Products & Services of SquareTrade
SquareTrade offers a comprehensive portfolio of products and services, including Phone Protection Plan, Electronics Protection Plan, Appliance Protection Plan, and Furniture Protection Plan.
Covers accidental damage for smartphones and devices.
Protects TVs and appliances from malfunctions and damage.
Offers coverage for home appliances against wear and defects.
Safeguards furniture from stains and accidental damage.
Funding Insights of SquareTrade
SquareTrade has successfully raised a total of $247M across 2 strategic funding rounds. The most recent funding activity was a Private Equity Round of $238 million completed in January 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $247M
- Total Rounds 2
- Last Round Private Equity Round — $238M
- First Round $9M
(Apr 2000)
- Investors Count 5
All 2 funding rounds of SquareTrade with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2012 | $238M | Private Equity Round | – | Bain Capital Ventures, Bain Capital Private Equity | – |
| Apr 2000 | $9M | Series B | – | – |
6 investors in total: 6 institutional.
Investors in SquareTrade
SquareTrade has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Allstate, Bain Capital Private Equity and Bain Capital Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on investing in multiple sectors | baincapitalventures.com | Boston, United States | ||
Private investment firm managing assets and expanding into equity, credit, and real estate services. | 1984 | baincapitalprivateequity.com | London, United Kingdom | |
Growth-stage companies are targeted for private equity investments. | westonpresidio.com | Boston, United States | ||
Early-stage Tech & Offline focused VC Firm investing in geographies such as the US | draperrichards.com | Menlo Park, United States | ||
| arguscapitalgroup.com | ||||
Online insurance for life, property, auto, and business is provided. | 1931 | allstate.com | Chicago, United States |
Investor details for SquareTrade
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SquareTrade
1 people are tracked at SquareTrade (1 in leadership); the tracked headcount is 584.
| Name | Role | Group |
|---|---|---|
Karl Wiley | CEO | Leadership |
Complete people profiles for SquareTrade
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by SquareTrade
SquareTrade has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include iCracked.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provides on-demand repair services for various technology devices. | icracked.com | Redwood, United States | 2010 | Feb 2019 | •••• |
Complete acquisition details for SquareTrade
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of SquareTrade
5 dated milestones of SquareTrade across 20 years, from founding to its latest funding, stage changes and deals.
Competitors of SquareTrade
SquareTrade has 3 listed competitors in our database, 2 of them funded. They include Upsie, AKKO and MyGearVault.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| upsie.com | 2013 | Minneapolis, United States | $26.72M | Device insurance is offered via an app-based platform. | ||
| getakko.com | 2018 | San Francisco, United States | $3M | Insurance quotes for devices and electronics are offered online. | ||
| mygearvault.com | 2016 | New York, United States | App for inputting, organizing, and protecting photography and videography equipment. |
Detailed competitors of SquareTrade
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SquareTrade
The website of SquareTrade (squaretrade.com) receives about 1.7M visits a month and ranks #21,628 among all websites worldwide, #2,811 in Consumer Electronics.
- Monthly visits1.7M
▼ 5% vs previous month
- Unique visitors977K
per month
- Global rank#21,628
among all websites
- Category rank#2,811
Computers Electronics and Technology · Consumer Electronics
- Bounce rate31%
- Pages per visit6.2
- Average visit5 min 09 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with SquareTrade. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| samsung.com | 100% | 722.2M | #62 | View details | |
| apple.com | 92% | 530.5M | #73 | View details | |
| lg.com | 91% | 29.4M | #1,522 | View details | |
| newegg.com | 87% | 13M | #2,766 | View details | |
| bestbuy.com | 84% | 107.4M | #220 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SquareTrade
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Insurance Providers
3 companies that operate in the same segment as SquareTrade (Insurance Providers) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 644 M | USD 615.2 M | 1,471 | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.12 B | 549 | ||
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Squaretrade
Complete news archive for SquareTrade
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about SquareTrade
SquareTrade was founded in 1999 and raised its 1st funding round 1 year after it was founded.
SquareTrade is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Karl Wiley is the CEO of SquareTrade, as recorded in our data.
SquareTrade is a funded company, having raised a total of $247M across 2 funding rounds to date. The company's 1st funding round was a Series B of $9M, raised on Apr 2000.
SquareTrade has 584 employees.
SquareTrade was established in 1999 in San Francisco, United States, as an independent provider in the consumer electronics warranty sector. Coverage is offered for appliances and devices regardless of purchase origin, including online auctions or retail stores. Warranty plans are purchased directly online. Operations focus on straightforward insurance services for consumer goods across the United States.
SquareTrade's top competitors include Upsie, AKKO and MyGearVault.
SquareTrade offers Phone Protection Plan, Electronics Protection Plan, Appliance Protection Plan, and Furniture Protection Plan.
SquareTrade has made 1 acquisition, including iCracked.
SquareTrade has 6 investors. Key investors include Allstate, Bain Capital Private Equity, Bain Capital Ventures, Weston Presidio, and Draper Richards.
SquareTrade operates through Squaretrade, Inc..
Yes. SquareTrade was acquired by Allstate in November 2016.