Urban Fruit

London, United Kingdom Founded: 2006 • Age: 20 yrs Acquired By Lotus Bakeries
Manufacturer of dried fruit snacks
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About Urban Fruit

Urban Fruit is a company based in London (United Kingdom) founded in 2006 by Hayley Gait Golding was acquired by Lotus Bakeries in December 2015.. Urban Fruit offers products and services including Dried Fruit Snacks, Sharing Bags, and Snack Packs. Urban Fruit operates in a competitive market with competitors including weareboundless, Country Products, Forest Feast, Acti-Snack and I Love Snacks, among others.

  • Headquarter London, United Kingdom
  • Founders Hayley Gait Golding
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Lotus Bakeries

    (Dec 18, 2015)

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Products & Services of Urban Fruit

Urban Fruit offers a comprehensive portfolio of products and services, including Dried Fruit Snacks, Sharing Bags, and Snack Packs. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Gently baked fruits for flavorful, sulphite-free eating.

Large bags of dried fruits designed for group sharing.

Small, convenient packs for on-the-go healthy snacking.

Funding Insights of Urban Fruit

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

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Investors in Urban Fruit

Urban Fruit has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Lotus Bakeries. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Produces and markets branded baked goods, snacks, and sustainable products worldwide.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Urban Fruit

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Urban Fruit

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Urban Fruit Comparisons

Employees
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Competitors of Urban Fruit

Urban Fruit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as weareboundless, Country Products, Forest Feast, Acti-Snack and I Love Snacks, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Nuts and seeds are branded and distributed by Weareboundless.
domain founded_year HQ Location
Brand of dried fruits nuts & snacks
domain founded_year HQ Location
Premium gluten-free, vegan snacks including nuts and chocolates with online delivery.
domain founded_year HQ Location
A brand offering high-quality dried fruits and snacks for everyday consumption.
domain founded_year HQ Location
Produces and markets healthy snacks
domain founded_year HQ Location
Seeds and nuts are provided by Munchy Seeds brand.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Urban Fruit

Frequently Asked Questions about Urban Fruit

When was Urban Fruit founded?

Urban Fruit was founded in 2006.

Where is Urban Fruit located?

Urban Fruit is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

What does Urban Fruit do?

Urban Fruit was founded in 2006 and is based in London, United Kingdom. Dried fruit snacks are produced by the company in flavors including raspberry, mango, coconut chips, pineapple, and strawberry. Products are claimed to be 100 pure and free of added sugar. Operations focus on manufacturing within the food sector, with distribution centered in the UK market.

Who are the top competitors of Urban Fruit?

Urban Fruit's top competitors include Country Products, Munchy Seeds and weareboundless.

What products or services does Urban Fruit offer?

Urban Fruit offers Dried Fruit Snacks, Sharing Bags, and Snack Packs.

Who are Urban Fruit's investors?

Urban Fruit has 1 investor. Key investors include Lotus Bakeries.

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