About Urban Fruit
Urban Fruit is a Consumer company based in London (United Kingdom) founded in 2006 by Hayley Gait Golding, and was acquired by Lotus Bakeries in December 2015. Manufacturer of dried fruit snacks. Urban Fruit offers products and services including Dried Fruit Snacks, Sharing Bags, and Snack Packs. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include weareboundless, Country Products and Forest Feast; 1 of its 3 listed competitors has raised funding.
Company details
Urban Fruit was founded in 2006 and is based in London, United Kingdom. Dried fruit snacks are produced by the company in flavors including raspberry, mango, coconut chips, pineapple, and strawberry. Products are claimed to be 100 pure and free of added sugar. Operations focus on manufacturing within the food sector, with distribution centered in the UK market.
- Headquarters London, United Kingdom
- Founders Hayley Gait Golding
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website urbanfruit.co.uk
- Social X Facebook Instagram
- Acquired by Lotus Bakeries (Dec 2015)
- Investors
- Acquired byLotus Bakeries
(Dec 2015)
Products & Services of Urban Fruit
Urban Fruit offers a comprehensive portfolio of products and services, including Dried Fruit Snacks, Sharing Bags, and Snack Packs.
Gently baked fruits for flavorful, sulphite-free eating.
Large bags of dried fruits designed for group sharing.
Small, convenient packs for on-the-go healthy snacking.
Investors in Urban Fruit
Urban Fruit has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Lotus Bakeries.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Produces and markets branded baked goods, snacks, and sustainable products worldwide. | 1932 | lotusbakeries.com | Kaprijke, Belgium |
Investor details for Urban Fruit
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- Complete investor list
- Round participation
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People of Urban Fruit
1 people are tracked at Urban Fruit (1 in leadership).
| Name | Role | Group |
|---|---|---|
Hayley Gait Golding | Founder | Leadership |
Complete people profiles for Urban Fruit
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Urban Fruit
2 dated milestones of Urban Fruit across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Urban Fruit is founded.
- Exit Acquired by Lotus Bakeries.
Competitors of Urban Fruit
Urban Fruit has 3 listed competitors in our database, 1 of them funded. They include weareboundless, Country Products and Forest Feast.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| weareboundless.co.uk | 2017 | Chippenham, United Kingdom | $3.94M | 7 | Nuts and seeds are branded and distributed by Weareboundless. | |
| countryproducts.co.uk | 1998 | Harrogate, United Kingdom | 27 | Brand of dried fruits nuts & snacks | ||
| forestfeast.com | 1996 | Armagh, United Kingdom | Premium gluten-free, vegan snacks including nuts and chocolates with online delivery. |
Detailed competitors of Urban Fruit
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of Urban Fruit
The website of Urban Fruit (urbanfruit.co.uk) receives about 2.5K visits a month.
- Monthly visits2.5K
▲ 53.3% vs previous month
Websites whose visitors overlap most with Urban Fruit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ocado.com | 100% | 8.7M | #4,661 | View details | |
goodfruitguide.co.uk | goodfruitguide.co.uk | 92% | #1,693,743 | – | |
tiendadefruta.es | tiendadefruta.es | 92% | – | ||
brouillet-sarl.fr | brouillet-sarl.fr | 91% | – | ||
| mbg.com.my | 49% | 11.9K | #1,916,892 | View details |
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Frequently Asked Questions about Urban Fruit
Urban Fruit was founded in 2006.
Urban Fruit is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Urban Fruit was founded in 2006 and is based in London, United Kingdom. Dried fruit snacks are produced by the company in flavors including raspberry, mango, coconut chips, pineapple, and strawberry. Products are claimed to be 100 pure and free of added sugar. Operations focus on manufacturing within the food sector, with distribution centered in the UK market.
Urban Fruit's top competitors include Country Products, weareboundless and Forest Feast.
Urban Fruit offers Dried Fruit Snacks, Sharing Bags, and Snack Packs.
Urban Fruit has 1 investor. Key investors include Lotus Bakeries.
Yes. Urban Fruit was acquired by Lotus Bakeries in December 2015.