About Uru
Uru is a company based in New York (United States) founded in 2016 was acquired by Adobe in April 2018. Uru has raised $800 thousand across 1 funding round from investors including Adobe, C2 Ventures and PJC. Uru operates in a competitive market with competitors including Waymark, Idomoo, Promo, Tyroo and Reforged Labs, among others.
- Headquarter New York, United States
- SectorsTechnologyMedia & Entertainment
- Website uruvideo.com
- Social LinkedIn X
- Acquired by Adobe (Apr 2018)
Funding Insights of Uru
Uru has successfully raised a total of $800K through 1 strategic funding round. The most recent funding activity was a Seed round of $800 thousand completed in January 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $800,000
- Total Rounds 1
- Last Round Seed — $800,000
- First Round $800,000
(Jan 2017)
- Investors Count 11
All 1 funding rounds of Uru with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2017 | $800,000 | Seed | – | Notation |
12 investors in total: 8 institutional and 4 angel.
Investors in Uru
Uru has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Adobe, C2 Ventures and PJC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made by C2 Ventures in early-stage tech startups. | 2014 | c2ventures.co | Rye, United States | |
Seed and early-stage investments in US tech sectors are made. | – | pjc.vc | Boston, United States | |
Micro-venture capital firm investing in multiple sectors | – | roughdraft.vc | Cambridge, United States | |
- | – | presencecap.com | - | |
Pre-seed investments are provided to tech startups by Notation. | – | notation.vc | Brooklyn, United States | |
Investing in creators, organizing AI events, and building community in New York. | – | betaworks.com | - | |
Personal platform of Thatcher Bell, focused on venture capital advisory. | – | thatcherbell.com | Manhattan, United States | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | adobe.com | San Jose, United States | |
EF Eric Franchi | Angel investor and entrepreneur, co-founder of Quiet Capital, focused on tech startups. | – | unknown_8e08696075494315a | - |
CN Christian Noske | German angel investor in India, Partner at NGP Capital, ex-Nokia | – | unknown_e9804d645d2e481cb | - |
Investor details for Uru
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Timeline of Uru
3 dated milestones of Uru across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Uru is founded.
- Funding First funding round of $800K.
- Exit Acquired by Adobe.
Competitors of Uru
Uru operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Waymark, Idomoo, Promo, Tyroo and Reforged Labs, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| waymark.com | 2010 | Detroit, United States | $5.7M | 27 | An AI platform for video advertisement generation is offered. | |
| idomoo.com | 2007 | – | $27M | – | Personalized videos are created via a cloud platform for brands. | |
| promo.com | 2012 | Tel Aviv, Israel | $16M | 1 | Video ads and visual content are created using platform templates. | |
| tyroo.com | 2006 | Gurugram, India | $1.24M | 102 | Platform offering ad video creation software. | |
| reforgedlabs.com | 2023 | San Francisco, United States | $3.9M | – | AI-generated video ads for gaming enterprises are created. | |
| vidsy.co | 2014 | London, United Kingdom | $23.72M | 49 | Online community for creative video making | |
| videomonster.com | 2015 | Seoul, South Korea | $2.5M | – | Short videos for professionals are created via an online platform. | |
| biteable.com | 2014 | Hobart, Australia | $11.46M | – | Cloud-based solutions for video content creation are provided to businesses. | |
| scanta.io | 2016 | San Francisco, United States | – | – | Augmented reality-based marketing solution provider |
Detailed competitors of Uru
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Latest news on Uru
Complete news archive for Uru
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Uru
10 companies that operate in the same segment as Uru (Computer Vision & Imaging AI), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based satellite imagery data and analytics solutions are provided. | 2010 | San Francisco, California, United States | USD 666.69 M | USD 307.73 M | 970 | |
AI-based system-on-chips are developed for advanced driver assistance systems. | 1999 | Jerusalem, Jerusalem District, Israel | USD 530 M | USD 1.89 B | 3,900 | |
Provider of AI-based drone surveillance solutions for defense and maritime sector | 2017 | Orange, California, United States | USD 11.29 B | – | 2,193 | |
Provider of SDK for smart data capture from barcodes, files, and IDs | 2009 | Zurich, Switzerland | USD 273.1 M | – | – | |
Cloud-based analytics solutions for retail shelf management are delivered. | 2010 | Singapore, Singapore | USD 1.03 B | – | – | |
Facial recognition and AI video analysis solutions are provided. | 2011 | Beijing, China | USD 1.98 B | – | – | |
Robotic equipment for automating weeding on vegetable farms is developed. | 2016 | San Francisco, California, United States | USD 139.96 M | – | 73 | |
AI-driven image recognition for emotion and activity analysis is provided. | – | Boston, Massachusetts, United States | USD 59.7 M | – | 40 | |
AI-driven dashcams and road safety solutions are provided for drivers. | 2015 | Tel Aviv, Israel | USD 149.5 M | – | – | |
Autonomous drones, software, and accessories are manufactured for various sectors. | 2014 | San Mateo, California, United States | USD 825 M | – | 723 |
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Frequently Asked Questions about Uru
Uru was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Uru is headquartered in New York, United States. It is registered at New York, New York, United States.
Uru is a funded company, having raised a total of $800K across 1 funding round to date. The company's 1st funding round was a Seed of $800K, raised on Jan 2017.
Founded in 2016 in New York, United States, Uru operates in the video advertising sector. A cloud-based application powered by computer vision is utilized to analyze video content and identify suitable placements for brand or product overlays, such as on walls, tables, or skies, without disrupting the viewing experience. APIs are provided for integration into websites.
Uru's top competitors include Waymark, Idomoo and Reforged Labs.
Uru has 12 investors. Key investors include Adobe, C2 Ventures, PJC, Rough Draft Ventures, and Thatcher Bell.
Yes. Uru was acquired by Adobe in April 2018.