About Waymark
Waymark is a company based in Detroit (United States) founded in 2010 by Jay Gierak and Nathan Labenz. It operates as a SaaS (Software-as-a-Service) and Subscription Services. Waymark has raised $5.7 million across 7 funding rounds from investors including Alphabet, Automation Alley and Michigan Economic Development. The company has 27 employees. Waymark offers products and services including AI Video Ad Platform, Waymark Cinematic, and Self-Serve Ads. Waymark operates in a competitive market with competitors including Tyroo, Idomoo, Reforged Labs, Vidsy and VideoMonster, among others.
- Headquarter Detroit, United States
- Employees 27
- Founders Jay Gierak, Nathan Labenz
- SectorsMedia & EntertainmentTechnology
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Email••••••••
- Phone•••• ••••
- Website waymark.com
- Social LinkedIn X Facebook Instagram
- Legal Name Waymark
- Total Equity Funding$5.7M (USD)
in 7 rounds
- InvestorsAlphabet
& 7 more
- Employee Count27
Products & Services of Waymark
Waymark offers a comprehensive portfolio of products and services, including AI Video Ad Platform, Waymark Cinematic, and Self-Serve Ads.
AI tool generates video ads for revenue growth.
High-quality video ads created with AI speed.
Seamless tool enables customer ads to air.
Funding Insights of Waymark
Waymark has successfully raised a total of $5.7M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.7M
- Total Rounds 7
- First Round $500,000
(Jun 2010)
- Investors Count 8
All 7 funding rounds of Waymark with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2020 | – | Series A | – | Tech Startup Stabilization Fund | – |
| Jun 2017 | $50,000 | Series A | – | Alphabet | – |
| Dec 2014 | $1.35M | Series A | – | – | – |
| Mar 2013 | $2.3M | Series A | – | Detroit Venture Partners, Automation Alley | |
| Sep 2012 | – | Debt – Conventional | – | – | – |
| Sep 2012 | $1.51M | Seed | – | – | – |
| Jun 2010 | $500,000 | Seed | – | – |
8 investors in total: 8 institutional.
Investors in Waymark
Waymark has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Alphabet, Automation Alley and Michigan Economic Development.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | tssfund.com | - | |
Tech focused VC firm that does seed and early stage investments in the US | – | detroit.vc | Detroit, United States | |
Seed-focused venture capital firm investing in tech-based startups | – | investdetroit.com | Detroit, United States | |
Early-stage venture capital is invested in US technology sectors. | – | northcoastvc.com | Ann Arbor, United States | |
Early-stage technology companies receive venture capital investments. | – | draper.vc | San Mateo, United States | |
A conglomerate of technology and innovation companies is managed. | 2015 | abc.xyz | Mountain View, United States | |
Automated applications are provided for nonprofits and business associations. | 1999 | automationalley.com | Troy, United States | |
Economic development in Michigan is advanced by the foundation. | 1997 | michiganadvantage.org | Lansing, United States |
Investor details for Waymark
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Waymark
4 people are tracked at Waymark (3 in leadership, 1 in team); the tracked headcount is 27.
| Name | Role | Group |
|---|---|---|
Jay Gierak | Co-Founder & Board Member | Leadership |
Nathan Labenz | Co-Founder | Leadership |
Alex Persky Stern | CEO | Leadership |
Collin Bartley | Software Engineer | Team |
Complete people profiles for Waymark
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Waymark
3 dated milestones of Waymark across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Waymark is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Series A,.
Competitors of Waymark
Waymark operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tyroo, Idomoo, Reforged Labs, Vidsy and VideoMonster, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tyroo.com | 2006 | Gurugram, India | $1.24M | 102 | Platform offering ad video creation software. | |
| idomoo.com | 2007 | – | $27M | – | Personalized videos are created via a cloud platform for brands. | |
| reforgedlabs.com | 2023 | San Francisco, United States | $3.9M | – | AI-generated video ads for gaming enterprises are created. | |
| vidsy.co | 2014 | London, United Kingdom | $23.72M | 49 | Online community for creative video making | |
| videomonster.com | 2015 | Seoul, South Korea | $2.5M | – | Short videos for professionals are created via an online platform. | |
| promo.com | 2012 | Tel Aviv, Israel | $16M | 1 | Video ads and visual content are created using platform templates. | |
| adpipe.com | 2021 | Athens, United States | $21M | – | Video ads are created via AI platform from existing videos. | |
| 2cimple.com | 2007 | Dallas, United States | – | – | Integrated video ad content | |
| uruvideo.com | 2016 | New York, United States | $800,000 | – | Computer vision applications for content-aware video ads are developed. |
Detailed competitors of Waymark
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Waymark
The website of Waymark (waymark.com) receives about 50.1K visits a month and ranks #666,257 among all websites worldwide, #6,602 in Graphics Multimedia and Web Design.
- Monthly visits50.1K
▲ 7.5% vs previous month
- Unique visitors20.5K
per month
- Global rank#666,257
among all websites
- Category rank#6,602
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate39%
- Pages per visit2.1
- Average visit18 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Waymark. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
soundspectrum.com | soundspectrum.com | 100% | – | #860,765 | – |
| motionbox.io | 91% | 87.8K | #459,370 | View details | |
| sivi.ai | 91% | 122.5K | #276,578 | View details | |
| curiousrefuge.com | 91% | 248.8K | #246,428 | View details | |
onlineadmaker.com | onlineadmaker.com | 91% | – | #1,357,074 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for Waymark
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 22 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Waymark
Complete news archive for Waymark
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Waymark
10 companies that operate in the same segment as Waymark (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Waymark
Waymark was founded in 2010.
Waymark is headquartered in Detroit, United States. It is registered at Detroit, Michigan, United States.
Alex Persky Stern is the current CEO of Waymark.
Waymark is a funded company, having raised a total of $5.7M across 7 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Jun 2010.
Waymark has 27 employees.
Waymark is established as a provider of an AI-powered video advertising platform. The company focuses on enabling businesses to create high-quality video ads quickly for various sectors including sales, creative production, and technology providers. Solutions offered by Waymark include instant branding, AI scriptwriting, intuitive editing, and translation variations, ensuring scalability and performance across digital, social, and broadcast channels. The platform is designed to drive revenue and growth through personalized and broadcast-ready video content.
Waymark's top competitors include Idomoo, Reforged Labs and Tyroo.
Waymark offers AI Video Ad Platform, Waymark Cinematic, and Self-Serve Ads.
Waymark has 8 investors. Key investors include Alphabet, Automation Alley, Michigan Economic Development, Tech Startup Stabilization Fund, and Detroit Venture Partners.
Waymark operates through Waymark.