About Vamp
Vamp is a Media & Entertainment company based in Sydney (Australia) founded in 2015 by Karl Mapstone, Aaron Brooks, and Ben McGrath. Cloud-based platform for connecting brands with influencers and managing campaigns. It operates in the Media & Entertainment and Technology sectors. Vamp has raised $8.5 million across 1 funding round from investors including Investec, Perennial Partners and Thorney. Its website vamp.com draws about 43 thousand monthly visits. Vamp offers products and services including Vamp Platform, Campaign Tools, and Creator Network. Its focus areas include Enterprise Applications, MarketingTech, Influencer Marketing and PR Tech. Its legal entity is VISUAL AMPLIFIERS PTY LIMITED.
Company details
Founded in 2015 in Sydney, Australia, Vamp operates as a cloud-based platform in the influencer marketing sector. Brands are enabled to integrate with influencers, oversee creative content, and execute campaigns aimed at enhancing performance. Optimization of efforts is facilitated across social media channels including Facebook, Snapchat, YouTube, and Pinterest, supporting business operations in digital marketing.
- Total Equity Funding$8.5M (USD)
in 1 rounds
- Latest Funding Round$8.5M (USD), Series A
Apr 2020
- InvestorsInvestec
& 4 more
Products & Services of Vamp
Vamp offers a comprehensive portfolio of products and services, including Vamp Platform, Campaign Tools, and Creator Network.
Enables brands to connect with creators for campaign management.
Facilitates planning and approval of influencer content.
Supports fair pay and connections for creators.
Funding Insights of Vamp
Vamp has successfully raised a total of $8.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $8.5 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.5M
- Total Rounds 1
- Last Round Series A — $8.5M
- First Round $8.5M
(Apr 2020)
- Investors Count 5
All 1 funding rounds of Vamp with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
5 investors in total: 5 institutional.
Investors in Vamp
Vamp has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Investec, Perennial Partners and Thorney.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech startups are funded by Thorney's venture capital operations. | 1991 | thorney.com.au | Melbourne, Australia | |
Spring Capital is engaged in investing in future-focused businesses. | springcapital.com | Oslo, Norway | ||
| investecemergingcompaniesfundi.tcc.mode | ||||
Global banking, investment, and wealth management services are offered worldwide. | 1974 | investec.com | London, United Kingdom | |
Diversified asset management services are provided in Australia. | 2000 | perennial.net.au | Sydney, Australia |
Investor details for Vamp
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Vamp
3 people are tracked at Vamp (3 in leadership).
| Name | Role | Group |
|---|---|---|
Karl Mapstone | Co-Founder | Leadership |
Aaron Brooks | Co-Founder | Leadership |
Ben McGrath | Co-Founder & Director | Leadership |
Complete people profiles for Vamp
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Vamp
2 dated milestones of Vamp across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Vamp is founded.
- Funding First funding round of $8.5M.
Web traffic of Vamp
The website of Vamp (vamp.com) receives about 43.1K visits a month and ranks #840,017 among all websites worldwide, #3,709 in Marketing and Advertising.
- Monthly visits43.1K
▲ 7.2% vs previous month
- Unique visitors17.2K
per month
- Global rank#840,017
among all websites
- Category rank#3,709
Business and Consumer Services · Marketing and Advertising
- Bounce rate42%
- Pages per visit1.5
- Average visit13 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Vamp. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| popularpays.com | 100% | 112.1K | #334,659 | View details | |
| quickframe.com | 100% | 36.7K | #576,836 | View details | |
| wonnda.com | 100% | 84.9K | #433,810 | View details | |
| humanz.com | 100% | 22.3K | #1,471,556 | View details | |
| tribegroup.co | 100% | 94.9K | #426,897 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Vamp
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Vamp
Vamp was founded in 2015 and raised its 1st funding round 5 years after it was founded.
Vamp is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Vamp is a funded company, having raised a total of $8.5M across 1 funding round to date. The company's 1st funding round was a Series A of $8.5M, raised on Apr 2020.
Founded in 2015 in Sydney, Australia, Vamp operates as a cloud-based platform in the influencer marketing sector. Brands are enabled to integrate with influencers, oversee creative content, and execute campaigns aimed at enhancing performance. Optimization of efforts is facilitated across social media channels including Facebook, Snapchat, YouTube, and Pinterest, supporting business operations in digital marketing.
Vamp offers Vamp Platform, Campaign Tools, and Creator Network.
Vamp has 5 investors. Key investors include Investec, Perennial Partners, Thorney, Spring Capital, and Investec Emerging Companies Fund I.
Vamp operates through Visual Amplifiers Pty Limited.