About Varniya
Varniya is a Consumer company based in Chennai (India) founded in 2000 by Varun Vummidi and Divya Chopra. It offers certified lab-grown diamond rings and jewelry for online purchase. It operates on a D2C and B2C model. Its website varniya.com draws about 48 thousand monthly visits. Its Indian entity Wellmo Services Private Limited reported revenue of ₹1.97 Cr. Varniya offers products and services including Engagement Rings, Solitaire Rings, Earrings, and Men's Rings. Its focus areas include Luxury Goods, Diamond Products, Sustainable Jewelry and Jewelry. Its competitors include Avtaara, Emori, Ellixr, House Of Quadri and Syndiora; 1 of its 5 listed competitors has raised funding.
Company details
Varniya specializes in selling certified lab-grown diamond jewelry, including engagement rings, earrings, and mens bands. Based in Chennai, India, they continue the Vummidi Jewellers tradition since 1900, focusing on customized, durable products. They serve global customers through an online platform with worldwide shipping and authentication services.
- Headquarters Chennai, India
- Founders Varun Vummidi, Divya Chopra
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website varniya.com
- Social LinkedIn Facebook Instagram YouTube
- Legal Name Wellmo Services (Opc) Private Limited
- Date of Incorporation 31 Jul, 2017
- Jurisdiction Chennai, Tamil Nadu, India
- Annual Revenue₹1.97 Cr
FY 2025 · +691% YoY
- Net Profit₹4.7 Lakh
FY 2025 · 2% margin
- EBITDA₹8.5 Lakh
FY 2025 · 4% margin
Associated legal entities of Varniya
Varniya is associated with 2 registered companies on The Company Check; the primary company is Wellmo Services Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Wellmo Services Private Limited CIN U74999TN2017PTC117857 | Active | 31 Jul 2017 | Chennai, Tamil Nadu | ₹2.0 Cr | – | 2 | View details |
| Wellmo Services (Opc) Private Limited CIN U74999TN2017OPC117857 | – | 31 Jul 2017 | Chennai, Tamil Nadu, India | – | – | – | View details |
Products & Services of Varniya
Varniya offers a comprehensive portfolio of products and services, including Engagement Rings, Solitaire Rings, Earrings, and Men's Rings.
Rings for engagements featuring lab-grown diamonds and various designs
Individual diamond rings for fine jewelry wear and gifting
Diamond studs and hoops for everyday or special occasion use
Stylish bands designed specifically for men with lab-grown diamonds
Apps and channels of Varniya
its YouTube channel Varniya- Clearly Good Diamonds has 110 subscribers and 7 videos.
Videos from Varniya
The most watched videos on Varniya's YouTube channel, Varniya- Clearly Good Diamonds (110 subscribers). Click a video to play it here.
More on Varniya- Clearly Good Diamonds.
Board of directors of Wellmo Services Private Limited (Varniya)
Wellmo Services Private Limited is the primary company behind Varniya. The board of Wellmo Services Private Limited currently have 2 directors; the longest-serving is Varun Kumar Vummidi, appointed in 2017.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Varun Kumar Vummidi DIN 06498739 | Director | 31 Jul 2017 | 9 yrs 2 mo | Wellmo Services Private Limited |
| Divya Chopra DIN 09291266 | Additional Director | 15 Mar 2024 | 2 yrs 7 mo | Wellmo Services Private Limited |
People of Varniya
2 people are tracked at Varniya (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Varniya
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Varniya
Figures of Wellmo Services Private Limited, the primary company behind Varniya, for FY 2025. Revenue was ₹1.97 Cr (+691% year on year). Net profit was ₹4.7 Lakh (2% margin). EBITDA was ₹8.5 Lakh (4% margin). Revenue has grown at a compounded annual rate of +327% over three years and +127% over five years.
- ₹1.97 CrRevenue · FY 2025 · +691% YoY
- ₹4.7 LakhNet profit · 2% margin
- ₹8.5 LakhEBITDA · 4% margin
- ₹1 LakhPaid-up capital
- +327%Revenue CAGR, 3 years
- +127%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Wellmo Services Private Limited are on its company page.
Detailed financial statements for Varniya
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Competitors of Varniya
Varniya has 5 listed competitors in our database, 1 of them funded. They include Avtaara, Emori, Ellixr, House Of Quadri and Syndiora, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| avtaara.com | 2018 | Mumbai, India | – | – | Runs a direct-to-consumer brand offering premium precious jewelry. | |
| emori.in | 2023 | Gurugram, India | – | – | Emori is engaged in selling lab-grown diamond jewellery online. | |
| ellixr.co | 2023 | Kochi, India | $17,948 | – | Multi-category jewelry for women is offered online by Ellixr. | |
| houseofquadri.com | 2022 | Mumbai, India | – | – | A direct-to-consumer brand offering lab-grown diamond jewelry. | |
| syndiora.com | 2017 | Mumbai, India | – | – | Online seller of lab-grown diamond jewelry including rings, necklaces, and earrings. |
Detailed competitors of Varniya
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Varniya
The website of Varniya (varniya.com) receives about 47.6K visits a month.
- Monthly visits47.6K
▲ 4.9% vs previous month
Websites whose visitors overlap most with Varniya. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nivoda.com | 100% | 119.8K | #274,423 | View details | |
| thesolitario.com | 100% | 5.7K | #3,483,357 | View details | |
| truediamond.in | 96% | 84.4K | #408,013 | View details | |
| limelightdiamonds.com | 93% | 33.5K | #758,664 | View details | |
| fionadiamonds.com | 92% | 28.7K | #977,633 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Varniya
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle Products
10 companies that operate in the same segment as Varniya (Fashion & Lifestyle Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Internet first brand offering eyewear for men and women | 2010 | New York, New York, United States | USD 572.57 M | USD 871.9 M | 2,854 | |
Luxury goods, jewelry, watches, and fashion accessories are retailed globally. | 1988 | Geneve, Geneve, Switzerland | – | USD 26.07 B | – | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | – | USD 3.81 B | 12,530 | |
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | – | USD 6.03 B | 7,331 | |
Company offering diverse collection of watches for men, women, and children, featuring various styles from formal to casual | 1984 | Bengaluru, Karnataka, India | – | USD 9.32 B | 17,820 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | – | USD 2.25 B | 10,400 | |
Internet first brand of fashion products for men and women | 1999 | London, England, United Kingdom | – | USD 3.31 B | 3,210 | |
Retail jewellery store offering multiple gold and silver products | 1991 | Madurai, Tamil Nadu, India | – | USD 905.85 M | 3,090 | |
Retailer of gold, diamond, platinum jewellery, coins and bars for men and women | 1994 | Kolkata, West Bengal, India | – | USD 898.49 M | 2,900 |
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Frequently Asked Questions about Varniya
Varniya was founded in 2000.
Varniya is headquartered in Chennai, India. It is registered at Chennai, Tamil Nadu, India.
The primary company behind Varniya, Wellmo Services Private Limited, reported revenue of ₹1.97 Cr for FY 2025, up 691% year on year.
Varniya specializes in selling certified lab-grown diamond jewelry, including engagement rings, earrings, and mens bands. Based in Chennai, India, they continue the Vummidi Jewellers tradition since 1900, focusing on customized, durable products. They serve global customers through an online platform with worldwide shipping and authentication services.
Varniya offers Engagement Rings, Solitaire Rings, Earrings, and Men's Rings.
Varniya operates through Wellmo Services Private Limited.
The legal entities of Varniya currently have 2 directors, including Divya Chopra, Varun Kumar Vummidi.