About Velvet Taco
Velvet Taco is a Consumer company based in Dallas (United States) founded in 2011, and was acquired by Leonard Green and Partners in November 2021. Limited-service restaurant chain serving tacos and wraps is operated. Its chief executive, as recorded, is Clay Dover. Its website velvettaco.com draws about 132 thousand monthly visits. Its focus areas include Food and Agriculture, Food Service Chains, Restaurants and Limited Service. Its competitors include Burger King, Cracker Barrel and Potbelly; 2 of its 3 listed competitors have raised funding.
Company details
Velvet Taco was founded in 2011 and is headquartered in Dallas, United States. A chain of limited-service restaurants is owned and operated, with menu items that include proteins such as chicken, tofu, paneer, falafel, pork, beef, bacon, and eggs, alongside sides, cakes, and drinks. Online ordering is facilitated through the website. Outlets are situated in Austin, Chicago, Dallas, and Houston.
- Headquarters Dallas, United States
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Website velvettaco.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Leonard Green and Partners (Nov 2021)
- InvestorsL Catterton
& 1 more
- Acquired byLeonard Green and Partners
(Nov 2021)
Apps and channels of Velvet Taco
Velvet Taco publishes 1 mobile app; its YouTube channel Velvet Taco has 153 subscribers and 13 videos.
Videos from Velvet Taco
The most watched videos on Velvet Taco's YouTube channel, Velvet Taco (153 subscribers). Click a video to play it here.
More on Velvet Taco.
Funding Insights of Velvet Taco
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Velvet Taco with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2016 | Series A | – | L Catterton | – |
2 investors in total: 2 institutional.
Investors in Velvet Taco
Velvet Taco has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include L Catterton and Leonard Green and Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States | ||
Recapitalizations are targeted through private equity investments by the firm. | leonardgreen.com | Los Angeles, United States |
Investor details for Velvet Taco
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- Investor portfolios
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People of Velvet Taco
31 people are tracked at Velvet Taco (15 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Clay Dover | CEO | Leadership |
Kyle Sipe | Director Of IT | Leadership |
Chris Schultz | Chief Executive Officer | Leadership |
Aimee Cecil | Director Of Operations | Leadership |
Michael Pereira | COO | Leadership |
Jeff Mahoney | Director Of Operations | Leadership |
Dan Hernandez | Director Of Operations | Leadership |
Duane Sammons | Director Of Operatons | Leadership |
Miguel Cantu | Director Of Operations | Leadership |
Emma Munoz | Senior General Manager | Leadership |
Colby Wilson | Head Of Purchasing | Leadership |
Sara Walker | Director Of People Development | Leadership |
Rebecca McGavran | General Manager | Leadership |
Kate Hanley | Director Of Operations | Leadership |
Brooke Perry | Vice President Of Marketing | Leadership |
Gabriel Ochoa | People Manager | Team |
Ron Rexroad | Sr Project Manager Velvet Taco | Team |
Willis Torrens | Management | Team |
John Rowley | Assistant It Manager | Team |
Joseph Franks | Regional Training Manager | Team |
11 more people are available in the full profile.
Complete people profiles for Velvet Taco
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Velvet Taco
3 dated milestones of Velvet Taco across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Velvet Taco is founded.
- Funding First funding round.
- Exit Acquired by Leonard Green and Partners.
Competitors of Velvet Taco
Velvet Taco has 3 listed competitors in our database, 2 of them funded. They include Burger King, Cracker Barrel and Potbelly.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bk.com | 1954 | Miami, United States | $100M | 40 | Burgers and fast food are served by a restaurant chain. | |
| crackerbarrel.com | 1969 | Lebanon, United States | 77,000 | A chain of limited-service restaurants is operated nationwide. | ||
| potbelly.com | 1977 | Chicago, United States | $58M | 6,000 | Quick-service sandwich restaurants are owned and operated nationwide. |
Detailed competitors of Velvet Taco
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Velvet Taco
The website of Velvet Taco (velvettaco.com) receives about 132K visits a month and ranks #252,459 among all websites worldwide, #8,459 in Restaurants and Delivery.
- Monthly visits132K
▼ 16.6% vs previous month
- Unique visitors89.9K
per month
- Global rank#252,459
among all websites
- Category rank#8,459
Food and Drink · Restaurants and Delivery
- Bounce rate34%
- Pages per visit2.4
- Average visit1 min 46 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Velvet Taco. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
theranchlc.com | theranchlc.com | 100% | #2,287,233 | – | |
| ezcater.com | 92% | 3.8M | #14,514 | View details | |
tacocasatexas.com | tacocasatexas.com | 89% | #281,207 | – | |
lafabricadeltaco.com | lafabricadeltaco.com | 89% | – | ||
omgtacos.com | omgtacos.com | 86% | #4,297,695 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Velvet Taco
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food Service Chains
3 companies that operate in the same segment as Velvet Taco (Food Service Chains) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Salads and meal bowls are offered by restaurant chains. | 2006 | Los Angeles, California, United States | USD 479.07 M | USD 679.47 M | 2,868 | |
Doughnuts and coffee are provided by the international chain. | 1937 | Winston-salem, North Carolina, United States | USD 114.68 M | USD 1.52 B | 21,000 | |
A chain of restaurants provides meals and catering services. | 2009 | Colorado City, Colorado, United States | USD 11.45 M | 526 |
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Related news about Velvet Taco
Complete news archive for Velvet Taco
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Frequently Asked Questions about Velvet Taco
Velvet Taco was founded in 2011 and raised its 1st funding round 5 years after it was founded.
Velvet Taco is headquartered in Dallas, United States. It is registered at Dallas, Texas, United States.
Clay Dover is the CEO of Velvet Taco, as recorded in our data.
Velvet Taco was founded in 2011 and is headquartered in Dallas, United States. A chain of limited-service restaurants is owned and operated, with menu items that include proteins such as chicken, tofu, paneer, falafel, pork, beef, bacon, and eggs, alongside sides, cakes, and drinks. Online ordering is facilitated through the website. Outlets are situated in Austin, Chicago, Dallas, and Houston.
Velvet Taco's top competitors include Burger King, Cracker Barrel and Potbelly.
Velvet Taco has 2 investors. Key investors include L Catterton, and Leonard Green and Partners.
Yes. Velvet Taco was acquired by Leonard Green and Partners in November 2021.
Yes. Velvet Taco publishes Velvet Taco.
The website of Velvet Taco receives about 132 thousand visits a month and ranks #252,459 among all websites worldwide.