About Vero
Vero is a Technology company based in Surry Hills (Australia) founded in 2012. A customer engagement platform for product-led marketing teams. It operates on a SaaS (Software-as-a-Service) and Subscription Services model. Vero has raised $3 million across 3 funding rounds from investors including Partners For Growth, Square Peg Ventures and Startmate. Its website getvero.com draws about 176 thousand monthly visits. Vero offers products and services including Vero 2.0 and Vero Connect. Its focus areas include Software and Marketing Technology. Its legal entity is Vero Holdings Australia Pty Ltd.
Company details
Vero is recognized as a multi-channel customer engagement platform tailored for product-led teams. It is designed to support modern marketing teams by offering tools for personalized messaging across email, SMS, and push notifications. The platform integrates with data warehouses and provides APIs for seamless connectivity with product data. Solutions such as Vero 2.0 and Vero Connect are built to enhance customer experiences during onboarding and throughout the user journey. Features like AB testing, visual journey builders, and intuitive editors are included to help achieve marketing goals. The platform serves a wide range of clients, from startups to enterprises, across various sectors globally.
- Headquarters Surry Hills, Australia
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website getvero.com
- Social LinkedIn X
- Legal Name Vero Holdings Australia Pty Ltd
- Total Equity Funding$3M (USD)
in 3 rounds
- InvestorsPartners For Growth
& 2 more
Products & Services of Vero
Vero offers a comprehensive portfolio of products and services, including Vero 2.0 and Vero Connect.
Marketing platform powered by data warehouse integration.
Tool for personalized multi-channel customer messaging.
Funding Insights of Vero
Vero has successfully raised a total of $3M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3M
- Total Rounds 3
- First Round $25,000
(Jun 2012)
- Investors Count 3
All 3 funding rounds of Vero with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2020 | Debt – Conventional | – | – | ||
| Jun 2017 | $2.98M | Series A | – | – | |
| Jun 2012 | $25,000 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Vero
Vero has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Partners For Growth, Square Peg Ventures and Startmate.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private debt loans are extended by this firm to businesses. | pfgrowth.com | Tiburon, United States | ||
Venture capital fund investing in seed & early-stage startups | squarepeg.vc | Clifton Park, United States | ||
Startmate is recognized as a leading startup accelerator in ANZ. | 2010 | startmate.com | Sydney, Australia |
Investor details for Vero
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Vero
6 people are tracked at Vero (3 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Chris Hexton | CEO and Co-Founder | Leadership |
Rory Colsell | Head Of Product | Leadership |
Hui Zheng | Head Of Engineering | Leadership |
Andrew O Brien | Frontend Developer | Team |
James Lamont | Lead Software Engineer | Team |
Paul Boudet | Growth Advisor | Team |
Complete people profiles for Vero
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Vero
3 dated milestones of Vero across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Vero is founded.
- Funding First funding round of $25K.
- Funding Latest funding round, Debt – Conventional,.
Web traffic of Vero
The website of Vero (getvero.com) receives about 175.5K visits a month.
- Monthly visits175.5K
▼ 3.1% vs previous month
Websites whose visitors overlap most with Vero. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| customer.io | 100% | 673.8K | #48,792 | View details | |
| getdrip.com | 76% | 714.8K | #71,500 | View details | |
| adstage.io | 76% | 4.2K | #4,235,473 | View details | |
| crazyegg.com | 76% | #133,021 | View details | ||
| sendy.co | 75% | 66.7K | #542,841 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Vero
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Vero
Complete news archive for Vero
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- Full article archive
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Frequently Asked Questions about Vero
Vero was founded in 2012.
Vero is headquartered in Surry Hills, Australia. It is registered at Surry Hills, New South Wales, Australia.
Vero is a funded company, having raised a total of $3M across 3 funding rounds to date. The company's 1st funding round was a Seed of $25K, raised on Jun 2012.
Vero is recognized as a multi-channel customer engagement platform tailored for product-led teams. It is designed to support modern marketing teams by offering tools for personalized messaging across email, SMS, and push notifications. The platform integrates with data warehouses and provides APIs for seamless connectivity with product data. Solutions such as Vero 2.0 and Vero Connect are built to enhance customer experiences during onboarding and throughout the user journey. Features like AB testing, visual journey builders, and intuitive editors are included to help achieve marketing goals. The platform serves a wide range of clients, from startups to enterprises, across various sectors globally.
Vero offers Vero 2.0 and Vero Connect.
Vero has 3 investors. Key investors include Partners For Growth, Square Peg Ventures, and Startmate.
Vero operates through Vero Holdings Australia Pty Ltd.
The website of Vero receives about 176 thousand visits a month.